If you have a business with a presence on the Internet and especially in social networks before anything else, you should ask yourself. Is online video marketing an essential part of your social media strategy?
When you finish reading this article, you will want it to be. That’s because online video marketing is attractive and generates emotions. It also increases virility and engagement. It is suitable for SEO and does not require significant expenses or investments (you can even make your marketing videos for free). And it also likes your potential customers.
So, do you have any reason not to use it? Not really.
That’s why you can make some of the most amazing videos. You can make it with the free video maker, InVideo. And we are going to share everything you need to know so that you can create your video marketing strategies in just eight steps.
But first, let us show you in details what online video marketing consists. And also some compelling reasons to include it in your content strategy.
What is advanced video marketing, and why should you bet on it?
The advanced video marketing is the use of video in a digital strategy to publicize position, promote and sell a brand, company, product, or service. And you do this to achieve the goals you’ve set for your business. To build video, one can take help of the online video maker like InVideo.
If you are a newbie to marketing, then do read this article A Simple Guide to Video Marketing.
It is called to be the present and the future of digital marketing. And many companies, both large and small, are betting on it, including online video marketing within their actions on social networks. The positive thing is that they do not lack reasons for it.
Did you know, for example, that 78% of the content consumed on the network is already audio-visual content? But besides, it is super useful for all types of businesses. And it acts as a springboard accelerating your way to the goals of your company. And not only are those but 57% of consumers more likely to buy a product after watching a demo video about it.
Also, 45% of consumers say that after watching marketing videos their behavior concerning it changes to such an extent that 26% seek more information about the brand. More than 20% visit the corporate website. And more than 15% arrives at the physical or online sales points to acquire the product.
So if you see it this way, you will inevitably start to include video marketing in your digital strategy. But there’s still more.
And to all that we must add that online video marketing does not have to be expensive (you can even make your videos free). And it is a type of content that does not expire but is always available to your potential customers. You can create one video at a time, but it will guarantee you results continuously.
The Videos are closer and shareable. They get viral more quickly than other content and build trust. They also bring credibility, provide visibility, and offer better positioning. They increase the length of visits and conversion rates. They also humanize the company and promote interactivity. They are beginning to compete seriously with television because we spend more time on the Internet and less in front of the small screen. We even prefer mobile devices to watch series and content.
How to design your video marketing strategy in 8 steps
Here are eight steps that will help you develop your video marketing strategy.
- Define your goals and objectives
Maybe with them, you want to attract more traffic to your website. You can get more views. You can increase the number of followers and generate conversions. You can improve your brand image. You can also reach more potential customers or get more sales.
Anyway, ask yourself what your goals are, and defining them is essential. That’s because you can then design a video marketing strategy that works and guarantees results.
- Take time to get to know your audience
How will you be able to make marketing videos that the audience will love? Or if you do not know who you are addressing? Or what are your ideal client’s needs?
For all this, it is vital that you spend the time to define your buyer or ideal customer profile. Also, try to know everything about the customer. Try to know about his tastes, needs, challenges, and concerns. The more you understand your potential customer, the better you can connect with them. And you can offer them what they need. Thanks to video marketing!
- Choose what kind of video you are going to do
Once you know what you want to achieve and who you are targeting, it is time to decide what types of videos you will include in your strategy. And then elaborate a previous script to make sure you do not forget anything important.
There are many ways to make video marketing, depending on what you want to convey. For example, you can create corporate videos to improve your brand image. Or you can make video testimonials to show your audience what your customers say about your products. Or video tutorials to explain how a particular product or service works.
And although there are many kinds of videos, these are the seven main ones that you should include in your strategy
- Select the right tool
If you are going to dedicate yourself to systematically making videos, then you will need to have some tools that can facilitate the process.
There are paid and also free. The most important thing is that you choose those with which both you and your team are comfortable working. And work to make creative videos that reach the audience. That’s because there are many options.
For example, I’m sure you’ve heard about Vine. It is an iPhone application that allows you to create short six-second videos and then share them on various networks. They include Facebook or Twitter. And they will even enable you to add hashtags.