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Aaj Tak Partners With InVideo

India Today is the largest Television network in India. India Today group includes brands like Aaj Tak, Business Today, several other magazines and more.

India Today uses InVideo Press as well as InVideo Custom. By using InVideo Custom, several brands of Aaj Tak can now create a video within 5 minutes.

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Background

Aaj Tak is an Indian Hindi news channel owned by TV Today Network launched in 2000. It has won the ITA Award for Best News Channel. According to a 2006 joint poll conducted by BBC and Reuters, Aaj Tak was voted as the most trusted news channel.

Challenges

Stories that are explained with the help of photos are called photo-stories. These photo-stories are the new way to tell entertaining stories. Aaj Tak wanted to go one step ahead and tell these photo-stories through videos.

Execution

We created a custom workflow for Aaj Tak. The workflow required the team at Aaj Tak only to paste the URL of the photo-stories on their websites. Our intelligent technology automatically converts these photo-stories into engaging videos. We made sure that the software takes care of the duration of each frame based on the length of the text, the aspect ratio of the photos, font size, etc.

With just one click the Aaj Tak team creates gorgeous videos out of photo-stories automatically. This has helped them engage more viewers on their digital platforms. 

20+ Brands of India Today use InVideo Press and InVideo Custom to increase engagement and revenue for their users.

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VIDEOS WITH A CLICK

PHOTO STORIES TO VIDEO STORIES

HIGHER REVENUE

MULTI-LINGUAL

COMING UP NEXT

The Aaj Tak team is now planning to use InVideo’s technology to incorporate better graphics into different categories of videos.