First things first, we worked closely with the management team of CNN-News18 to align their business objectives and editorial objectives with our capabilities.
Once they realised how old-fashioned methods of editing videos were obsolete, they were eager to engage with our innovative, simple, fast and cost-effective way of creating the videos.
The first challenge hardly felt like one as the CNN-News18 team quickly grasped the intuitive functionalities of the InVideo platform. The easy to understand design allowed them to immediately begin working on bringing editorials to life.
We created custom templates and put them in place for the editorial team to use and create videos with. While creating these, we ensured that our philosophy of “Your Brand = Your Design” was followed through and through. InVideo’s smart technology automatically created frames, grids, animations, and borders that were required by the team.
InVideo’s Natural Language Processing (NLP) algorithm kicked in and started distinguishing the different styles of texts, separating quotes, questions and statements, so that the editing team could easily use and master creating quality videos for the brand.
We closely monitored the training of the editorial teams across various geographical locations so they could leverage the best practices and industry trends of video production.
During the Budget announcement, we created 3 distinct frameworks in a matter of 4 days (including multiple rounds of feedback). We also scaled our servers to ensure that no video took longer than 5 minutes to render and deployed a dedicated account manager to stay on the ground while the entire event took place.
The result of which was 32 key videos about the Budget (in both English and Hindi) that went live on Social and their website, increasing their digital footprint and brand presence.
Finally, we engineered an in-built video library that helped them create video stories from scratch even when they did not have pre-existing media. The library gave them access to over 10 million images and videos so that they could pick and choose the right one for the right story.