Editorji: Budget 2019

Editorji is India’s first AI-based media platform that has a completely video-first approach towards putting out content. 

PRODUCTS USED

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No of Videos

The Challenge

The budget is a key landmark event for the Hindi and English teams in terms of coverage and they wanted to leverage InVideo to create thumb-stopping videos on the fly before, during and after the finance minister’s speech. 
Being a video-only app, the creation and render time for these videos was crucial since these videos had to be pushed out in real time.

The Solution

Accordingly, we facilitated 3 frameworks for them to ensure videos get churned out within 2 mins:

– A highlights framework for them to keep punching out important points from the FM’s speech

– A what worked, what didn’t framework wherein they could just push out updates from the FM’s speech while it was happening live 
 
– A what’s gotten cheaper and what’s gotten expensive framework for them to push him out updates on day to day commodities

The Execution

We ensured that these custom frameworks were created for them within a matter of 5 days along with multiple rounds of feedback and testing. We also ensured that the videos didn’t take anything longer than 1.5 mins to render by scaling our servers on the day of the budget.
Last but not least, we ensured that a key account manager be dedicated for the team on the day, so he can work closely with the team on the ground for the whole day.
Custom Designs made by InVideo

CUSTOM DESIGNS

READY TO USE ASSETS

VIDEOS UNDER 5 MINUTES

TEXT TO VIDEO ON THE FLY

COMING UP NEXT

Editorji intends to eventually power all of their video graphics for Business and Sports via InVideo. Additionally, they also intend to partner with us for all of their key campaigns for 2019 including the Lok Sabha Elections, The IPL, and the ICC World Cup.