Instagram is one of the fastest-growing social media platforms with over a billion monthly active users. It is an excellent platform for digital marketers, especially if you are targeting a young consumer base. However, as it is a visual platform, Instagram marketing comes with a few challenges of its own. You will need to up your game if you want to succeed on this platform.
Here’s how you can get the most out of your Instagram marketing.
Know What Your Audience Wants
Instagram marketing, like any other social media marketing, is about offering what your target audience wants. Your consumers don’t care how great your brand is, but they do want to know if it can address their pain points and how. Your posts need to be about your customers. So, the more you know about your target audience, the easier it is for you to keep your Insta feed coherent and more consumer-centric.
Create an Impressive Profile
Your profile is the first thing your consumers will see upon landing on your Instagram page. So, make sure to have a compelling bio, a memorable profile picture, a simple and easy-to-remember username, and a link to your website.
If you have 10K+ followers, you can use a link in your stories for your Instagram promotion. Otherwise, this is the only link you get. So, make sure it is accurate. You also get only 150 characters to write your bio. So, you need to get creative by using emojis and hashtags that describe your brand accurately. As people will use your username in social mentions, keeping it simple can go a long way. But, it also needs to be relevant to your brand.
Find and Use Popular Hashtags in Your Niche
Although you can add up to 30 hashtags in the caption, you need to limit them to five-six per post. That’s why you need to use the right hashtags to increase the exposure of your content. Having a few hashtags of your own can also help you create an online vibe. However, it is only possible if they get trending, which, in turn, depends on making your posts and campaigns viral.
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Leverage Visual Storytelling
Visually-rich storytelling is at the heart of Instagram promotion. You think about Instagram, the first thing that comes to your mind is beautiful and aesthetic images and videos. So, you need high-quality photos and video content to be able to engage with your target audience. Research shows that videos have higher engagement than images. You can hire in-house videographers if you want or use InVideo to help you with the same. If not, use only high-quality videos and pictures whenever possible.
Use Instagram Stories Wisely
Instagram stories are another excellent way to connect with your viewers. However, as they expire after 24 hours, the Stories feature is useful only for short-term consumer engagement. That’s why it is one of the best ways to share your latest photos, videos, and live-streaming events with your followers.
Engage with Your Followers
Chances are, your followers will share, like, and comment on your posts. You should reply to as many comments as possible, be it a positive or negative reaction. It is the best way to strike up a conversation with your potential consumers. You should also comment on the contents shared by your followers and existing consumers. It will take your Instagram marketing a step further, and make your brand look more humane.
Run Instagram Contests and Giveaways
Another great way to increase engagement and exposure is to schedule Instagram Contests or Giveaways on special occasions such as work anniversary, the launch of a new product, the opening of a new store or branch or reaching any other significant milestones. Brands like CATPARTY have witnessed an increase of 70% in their followers through Instagram giveaways and contests. You can use your hashtag along with the most relevant and popular ones to promote your contest.
Leverage User-Generated Content
Apart from a contest, you can also tap into user-generated or employee-generated content to increase your brand engagement and reach. UGC is the digital equivalent of the traditional word-of-mouth publicity. UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click and cost-per-acquisition than average.
UGC will also add a human touch to your brand, increase your social credibility, and save you considerable time and money. You can use this content when rolling out a new product, managing an Instagram campaign, or promoting an event.
Build Rapport with Instagram Influencers
You should also leverage the power of influencers to grow your reach and engagement. Influencers have become an integrated part of the Instagram marketing realm. Nearly 39% of active Instagram accounts with over 15k followers are influencers. It is also a profitable Instagram promotion strategy as you can get $6.50 for every $1 spent on influencer marketing.
However, make sure to choose an influencer with a similar demographic to your consumers and also the one that fits your budget. It is better to run a test campaign with an influencer before finalizing your contract as influencer marketing can be an expensive endeavor.
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Analyze Your Instagram Activity
Finally, you will need to analyze your account activity continuously to ensure your marketing efforts are paying off. You need to find out your best and worst-performing posts, how your influencers engage with your followers, the increase or decrease in sales conversions after each campaign, and who is sharing your content on Instagram as well as other social media platforms.
Your Instagram business profile will have a built-in analytics tool called Insights. It will allow you to track impressions, interactions, reach, profile visits, website clicks, call/email clicks, and mentions. You can also get a breakdown of users’ demographics, including their age, gender, location, and active hours.
While you can use the metrics found in Insights, you can also create a list of customized metrics for monitoring your Instagram promotion. Apart from Instagram Insights, you can use a variety of paid and free analytics tools such as SproutSocial, Measured, Keyhole, Crowdfire, and Pixleeand to measure your marketing success.
Blog credit: Jaykishan Panchal (Content Marketing Manager at E2M Solutions Inc. and implements cutting edge digital marketing strategies to help businesses strengthen their online presence.)