India Today: Budget 2019

The India Today group is one of India’s oldest and leading newsgroups which has, over time, gained people’s trust and respect for presenting genuine news before anyone else. 
The group’s focus has consistently been on video content made for quick consumption on mobile.

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The Challenge

The budget is one of the most coveted and significant events not only for the news channels but also for the general public. 

The Group’s editorial teams wanted to leverage InVideo to create thumb-stopping videos on the fly before, during and after the finance minister’s speech so it could push key updates from the budget to its audience in a format that is engaging and crisp. 
 
These videos were to go up on their two primary websites: Aaj Tak and India Today, as well as their corresponding social channels.
 

The Solution

Accordingly, we facilitated 3 custom designed frameworks for them to ensure videos get churned out within 5 mins:

– A linear story based framework for them to put out their analysis.

– A highlights framework for them to keep punching out important points from the FM’s speech
 
– A what worked, what didn’t framework wherein they could just push out updates from the FM’s speech while it is happening live 

The Execution

We ensured that these frameworks were created for them within a matter of 2 days along with multiple rounds of feedback. 

We also ensured that the videos didn’t take anything longer than 5 mins to render by scaling our servers.
 
Last but not least, we ensured dedicated on-ground support for the teams to ensure minimum friction and shortest turn around time for these videos.
 
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COMING UP NEXT

The Aaj Tak team is now planning to use InVideo’s technology to incorporate better graphics into different categories of videos. Additionally, they intend to largely rely on InVideo to power their digital videos during three major milestone events this year: The Lok Sabah Elections, the IPL, and the ICC World Cup.