Jansatta_invideo

Jansatta Partners With InVideo

One of the leading Hindi daily newspapers in India published by Indian Express Limited. Jansatta along with the Indian Express group partnered with InVideo to scale video output for vernacular India.

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Hours Saved
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Background

Jansatta is one of the leading Hindi daily newspapers in India. It is published by Indian Express Limited which publishes widely circulated dailies like The Indian Express, The Financial Express, Loksatta in Marathi. Jansatta also publishes e-newspapers in Hindi.

Jansatta puts out daily horoscopes (Rashiphal) in Hindi on their website. However, they wanted to reach out to their social media viewers with these daily horoscopes.

Challenges

Jansatta wanted to create videos of daily horoscopes with interesting backgrounds and graphics. They wanted to do this with minimal effort and time.

Jansatta also uses InVideo Press for several other videos that they create. The videos also help to increase monetization and engagement on social platforms.

Execution

InVideo created a unique dashboard for Jansatta where they could log in to create the Rashiphal videos and get them ready as per their daily requirement. The dashboard design and interface were kept very simple and basic to make it as user-friendly as possible.

There are different sections for different zodiac signs. The dashboard allows them to enter a new headline and a new horoscope every day.

We also integrated motion graphics which allowed for smooth transitions based on the overlaid music. Smart images, animations, and music were all part of the videos to make sure they are engaging. We also provided them with end-to-end support and extensive training about the tool.

Jansatta can now create Rashiphal videos within 5 minutes. With a custom workflow, they create around 30 videos per month. This saves them a lot of time. 

 

Custom Designs made by InVideo

EYE CATCHING VIDEOS

VIDEOS IN HINDI

MONETIZATION

LONG-FORM CONTENT

COMING UP NEXT

Jansatta now plans to work with InVideo on creating new designs for different categories of videos. They also plan to create videos more frequently.