Is lead generation the most frustrating part of your business? Lead generation is one of the goals of inbound marketing as well as outbound marketing. If you’re working continuously to get leads and coming up empty-handed, then you need to restrategize. This article will help you with tactics you may not have tried before.
Lead Generation Secrets
To generate leads for your business, your website needs to be easy to navigate and should lead them to take action. It should be designed to provide clear instructions for the visitors. Offer valuable resources to your visitors, in exchange for the email address. Make your offer, or lead magnet, easy to understand and prominent on the web page. Visitors should have no problem identifying your offer and knowing how to opt into it with minimal effort.
Your lead magnet should be enticing. It could be a discount, a giveaway, or valuable information that they’ve been dying to have. It needs to be relevant to your potential customers if you want them to respond. Try a few different types of offers to see what works the best. Examples include quizzes, ebooks, white papers, calculators, webinars, and videos. Learn more about crafting the perfect offer for your buyer persona here.
Add new content to your website regularly, through your blogs. Then promote your content on social media sites such as Twitter, Facebook, and Pinterest. Many people create a website and then leave it believing that, having their stake of internet real estate is enough. You won’t attract visitor and generate leads unless you put some effort into it. Consistently posting new and exciting content to attract new customers is part of a well-rounded content marketing strategy.
On social media, make sure you always link back to your website. This will help you to drive traffic to your site where you can convert leads through your resource offers.
Leverage your existing customer base to connect with new leads. If you have a good relationship with your customers, a referral program will help accelerate this aspect of lead generation. Referral programs reward your current customers for assisting you in finding new customers. Don’t forget to ask your email subscribers to share your email with anyone who would be interested in what you have to offer. If you continually add value to your customers, they will be happy to share it with their friends.
Evaluate the tactics your competitors use to generate leads. If they are using them consistently, there is a good chance they are working. Don’t copy, but use this information to inspire lead generation strategies of your own.
When posting on social media, it’s common to post using hashtags. That is important, but also consider searching for hashtags related to your business. This will help you to find people talking about topics related to your products or services. Then follow those individuals. Finding posts that interest your target customers can help you connect them and learn more about their needs and pain points.
One of the most engaging ways to generate leads is through video. Videos are excellent tools for collecting contact information and funneling in new leads and one secret worth sharing. If you have an abundance of web content, take advantage of the tools which are available to you. Tools like InVideo, for example, make it easy for you to transform content into engaging videos quickly and easily.
Using the power of artificial intelligence and an intuitive user interface, InVideo drafts a video for you using only the text you provide. From there, you can personalize each scene to properly align with your message and brand vision utilizing the platform’s flexible editing tools like animated text, stickers, and imagery.
Using InVideo’s library of over a million images and videos, you can bring your content to life! Storytelling, promotional, and social media videos are some of the best lead generation tactics out there. With video, you’re guaranteed to engage and convert an abundance of users, fueling the way for a powerful and highly effective marketing strategy.
Remember to consider your timing and not just your content. Great content will only be effective if it arrives at a lead at a time when they need it and will consider it carefully. When is the best time to market to your potential leads? Think about who you are marketing to, their buying habits and their needs to decide this.
When generating new leads for your business, your efforts must be focused on developing strategies which allow you to attract the right leads at the right time. Develop an organized approach, based on data you collect on the lead generation tactics you are using and build on it over time, using what works and eliminating what isn’t serving you well. It will take some trial and error, but it will be worth the time invested.