Testimonial advertising is nothing but the new-age word of mouth. And, since the world has gone digital, bringing back the human touch is of utmost importance for brands. What’s more human than real people sharing real stories about your brand?
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Marketing and branding today are more than just providing excellent products and services. Having a relationship with customers, doing good for the world, having customer support that truly cares. All these characteristics are part of a brand's image.
It is a level playing field for anyone starting a new business today. Anybody can make a great website and claim to do things that may or may not be accurate. Anybody can produce doctored photos and videos. How can you tell what is real and what is fake?
What makes the difference is hearing good things about a brand from another relatable human being. And, that’s where testimonial advertising comes into the picture.
Testimonial advertising helps bridge that gap between a brand and the people walking on the edge, waiting for the claims to be proven correct. When you implement testimonial advertising with videos, the trust factor increases exponentially. That's because a human being is going on the record to say great things about your service and how it helps them.
Testimonial advertising with videos is a great way to bring your customers to the forefront. Let their stories be the heroes. This helps get the word out faster. Testimonial advertising is also why influencer marketing is a huge trend.
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Testimonials have been proven to be one of the key attractions for a website landing page. It helps customers see the value you bring right from the get-go. It makes customers stay longer on your website and learn more about your product.
With social media on the rise, there has never been a more significant need for testimonial advertising. Sharing video testimonials on your social feeds is the easiest and smartest move you can make. Help your potential customers relate to the stories of your current customers.
Testimonial advertising is also a great way to close that sales pitch. When your audiences see how you are solving problems for people just like them, they won’t hold back from reaching out to you. Get testimonial videos from clients in similar industries. And, let your testimonial videos do the talking.
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