‘Me at the Zoo’ was the first ever video uploaded on YouTube on April 23, 2005. This video has garnered over 58 million views since then. And YouTube now has 1.8 billion users. It is estimated that by 2020, over 75% of world’s mobile traffic will be video. It is the second most visited website. So, it is safe to say that video has become the most sought-after content consumption format.
The zoo of video has been nurtured by the craze of social media. With more and more time being spent on social media and attention spans becoming smaller and smaller, social videos are the way to hold your customers’ attention.
Here is a look at the fantastic (and not so surprising) world of video:
100 million hours of video are watched on Facebook everyday.
People are 1.5 times more likely to watch a video on mobile devices (Facebook). All your content should be compatible with mobile.
85% of Facebook videos are watched with the sound off (Digiday). Brands need to be on their A-game with visual cues.
More than 70% of YouTube views come from mobile devices (YouTube)
YouTube has more viewers in 18-34 year olds than any US TV network (YouTube)
Each month, 3.25 billion hours of video are watched on YouTube.
The average number of YouTube views on mobile devices is 1 billion per day.
And with the introduction of YouTube Originals and Music, these numbers are expected to increase even more.
Instagram has 800 million users.
Time spent watching Instagram videos increases by 80% every year.
59% of Instagram users are aged 18 to 29 years.
82% of Twitter users watch videos on Twitter.
90% of video views on Twitter are on mobile devices.
Videos on Twitter are 6 times more likely to be retweeted.
Snapchat garners 10 billion video views per day.
60% of Snapchat users are under 25.
Snapchat has more than 100 million daily users who spend an average of 25 to 30 minutes each day.
Phew! That’s some crazy statistics. We can help you be a part of these statistics. Write us at [email protected]