One of India’s leading websites for managing money and getting business news online. Primarily a digital platform, they wanted to make market wrap videos by reducing the human component. Moneycontrol also uses InVideo Press for other video needs.
PRODUCTS USED
Background
Moneycontrol.com is one of India’s leading websites for managing money and getting business news online. It is a subsidiary of the TV 18 media house. It is known for introducing unique concepts to the game of money.
Moneybhai Investor, a virtual stock market game where players could deal in real-time, was introduced by the website as early as 2006. They organise stock simulation events and investors’ camps to generate camaraderie amongst like-minded people. They have software ventures that enable users to keep all their investment-related information at one place and also calculate tax returns.
Overall, Moneycontrol.com is a brand that likes to provide their viewers with information in the most exciting ways. Primarily a digital platform, they wanted to make market wrap videos by reducing the human component.
Challenges
Market wrap videos are generated every day after the closing bell. They mainly include these blocks:
Moneycontrol.com’s analysis and predictions come highly recommended by experts and, so, are sought out by a large number of stock traders.
So, these videos needed to be concise, accurate, required to have a high level of sophistication, and had to be created with ease to reduce human effort.
Execution
InVideo designed new templates that were tailored to suit specific needs of Moneycontrol.com. These designs were woven into the existing structure and framework of InVideo.
When making the video, oblivious to the user, the data is directly fetched from Moneycontrol.com’s API and converted into the format that InVideo can process.
Each block of the video (top gainers, top losers, etc.) is a set of complicated frames that take numerous lines of data and present it in a format that is pleasing. Stocks in news and daily prediction of stocks requires expert analysis and is input into the respective blocks manually. Once all the data is input into the tool, a rough cut is available to view.
Market wrap videos have allowed Moneycontrol.com to garner thousands of new viewers on all digital platforms. These viewers visit their digital platforms more frequently to gain insight into the world of stock market.
Around 25 market wrap videos are made per month by Moneycontrol.com. All these videos are produced in less than 10 minutes, giving the brand an edge over their competitors.
Moneycontrol.com now plans to collaborate with InVideo to create videos that will concentrate on providing information on a more granular level, for example, Stock Result videos. These videos will be higher in quality, and more real time.