InVideo designed new templates that were tailored to suit specific needs of Moneycontrol.com. These designs were woven into the existing structure and framework of InVideo.
When making the video, oblivious to the user, the data is directly fetched from Moneycontrol.com’s API and converted into the format that InVideo can process.
Each block of the video (top gainers, top losers, etc.) is a set of complicated frames that take numerous lines of data and present it in a format that is pleasing. Stocks in news and daily prediction of stocks requires expert analysis and is input into the respective blocks manually. Once all the data is input into the tool, a rough cut is available to view.
Market wrap videos have allowed Moneycontrol.com to garner thousands of new viewers on all digital platforms. These viewers visit their digital platforms more frequently to gain insight into the world of stock market.
Around 25 market wrap videos are made per month by Moneycontrol.com. All these videos are produced in less than 10 minutes, giving the brand an edge over their competitors.