CNN PARTNERS INVIDEO

NEWS 18: Budget 2019

News 18 is one of the largest media networks in India with a dominant presence across all the major regional languages as well as Hindi and English.

PRODUCTS USED

0
No of Videos
0 K
No of Views
0
Average Views

The Challenge

The budget is a key landmark event for the Hindi and English teams in terms of coverage and they wanted to leverage InVideo to create thumb-stopping videos on the fly before, during and after the finance minister’s speech. 

Given the video team was largely going to be occupied with covering the live finance minister’s speech, the editorial team needed an alternate solution that would be efficient, quick and extremely easy to use so they could push real-time updates and highlights.

The Solution

Accordingly, we facilitated 3 frameworks for them to ensure videos get churned out within 5 mins:
 
– A highlights framework for them to keep punching out important points from the FM’s speech
 
– A what worked, what didn’t framework wherein they could just push out updates from the FM’s speech while it is happening live 
 
– A what’s gotten cheaper and what’s gotten expensive framework for them to push him out updates on day to day commodities

The Execution

We ensured that these frameworks were created for them within a matter of 3 days along with multiple rounds of feedback. We also ensured that the videos didn’t take anything longer than 5 mins to render by scaling our servers.
Last but not the least, we ensured 1 key account manager were dedicated for the team and worked with the team on the ground for the whole day.
Custom Designs made by InVideo

CUSTOM DESIGNS

READY TO USE ASSETS

VIDEOS UNDER 5 MINUTES

TEXT TO VIDEO ON THE FLY

COMING UP NEXT

News 18 plans to partner up with InVideo to help them scale the creation of quick high-quality videos to cover breaking news on a day-to-day basis since these videos have to be churned out within a turn around time of 10 mins without impacting creative quality.

Additionally, it also intends to partner with InVideo to churn out gold standard videos during the Lok Sabha elections of 2019.