In what can be described as a significant shift, modern newsrooms now use videos to enhance media content. The recent success of these new methods has not gone unnoticed. Some of the prominent publishing media have started adopting the use of short and informative video clips to improve their content. Browsing through the channels of popular media establishments such as Republic TV, The Indian Express, CNN, and others will reveal a significant number of videos being put up every day. These companies have started investing in infrastructure and video editing professionals who can portray written content well with the use of video clips.
Is the audience happy with this development? While the polls show different indications, this shift can be regarded as a necessary change in the media industry. In the following part of this article, we will be discussing some aspects of this new trend, and the reasons businesses should start planning to adopt this trend:
This transition in a modern newsroom setting is aimed at providing maximum benefits without investing too much money. The use of technology now enables well-written scripts to be enhanced with the use of relevant videos that can engage the audience. The common formats in which these videos are published include videos developed as 10-second snippets, swipe up stories, short video clips in Mp4 formats, etc. Currently, the editorial teams are working closely with video experts to create content that will help the publishing companies retain and attract more viewership.
The engagement on social media is so intense that you can spend just minutes viewing a lot of different videos from start to end. These videos usually last a few seconds, while some are as long as two minutes (or longer); they are commonly posted on Facebook, Twitter, Instagram, and other platforms. The number of views recorded for these videos is amazing. Some videos gather as many as five thousand views in less than an hour. It is far easier to reach a broader audience on social media. Media houses are leveraging these statistics by developing content suitable for the digital world. A global audience can now be a first-hand witness of events happening in real-time. Like, the historic meeting between President Donald Trump and the President of North Korea, Kim Jong-un in Singapore. Platforms that are known to publish these engaging stories backed by videos regularly attract a large following on social media.
What’s in it for the millennials and Gen Z? First, they make up the demographics targeted by the executives running modern media newsrooms. This audience is already familiar with the use of video content and graphics during communication and to influence societal culture. More than 60% of the millennial population would rather watch a video clip than reading text. Business owners have also reported that the use of videos has helped to boost online sales and online newsletter subscriptions. So it is not surprising that the modern newsrooms are serious about including videos to improve media stories and general content to stand out in the competitive industry.
To capture the attention of the millennials and Gen Z, media houses need to develop entertaining content that can be quickly and conveniently accessible. Visual content can pass the news through a 20-second video clip, which is more appealing than reading an article with the same report. However, articles and news blogs are still very relevant. After viewing a video clip, the audience can follow the links to find more information by reading the more detailed articles. This is why media houses need to develop a system that incorporates the use of videos and written content to meet the needs of the audience.
One thing is sure, the advent of using videos in the newsroom will encourage research into the development of new platforms that offer better visual storytelling options in the future. Till that happens, publishers will continue to harness the effectiveness of videos in promoting their content to a larger crowd. We have heard rumors about Instagram increasing the length of videos users can post on the platform, and Facebook is reportedly making changes to allow different formats of videos to be posted on the platform. In related news, Fox Sports has made arrangements with Twitter to provide live coverage of the NFL events, while Bloomberg is the first global news network streaming live on Twitter via Tic Toc. These examples show that more media houses are awakening to the fact that viewers expect engaging visual stories that offer a better experience compared to reading text.
The value of Video ad spend has significantly increased over the past two years, and it is expected to reach 0.4 billion by the end of this year. It will notably be one of the highest values attained in the industry. Digital ad revenue on both desktop and mobile is reported to have already exceeded television expenses in April with a value of 0.5 billion. From the trends, the value may reach 9 billion (with mobile as a primary focus) by 2021. The preference for the use of mobile devices to browse the internet is already apparent among the audience; this means advertisers will focus on developing campaigns for the mobile platforms. To remain relevant in your industry, adopting the new trend is now a compulsory choice through which a larger audience can be reached to increase business profits.