InVideo was provided with Excel/CSV files of product catalogues. These files included relevant information like price, discount, rating, description, promo code, etc. InVideo’s intelligent technology was able to read through these files and automatically come up with a storyline. Even though, the input format was as simple as CSV files, the quality of graphics was at its best. Variations of promo codes and intros were then tried dynamically to see what works best. Once the videos were finalized, pre-recorded voice overs were automatically added in the right frames. The Snapdeal team is now able to create videos instantly for any new promotional strategy. There is much less human effort involved in the video creation process. They can make videos at scale for any category or promotion. With dynamic changes to messaging, colours, products, animations, graphics, etc., they are quickly able to run test ads.