When it comes to operating a business, irrespective of its size and scale, productivity is considered the key element for the success and the failure of that business. And so it shall, an unproductive environment is the worst nightmare of any organization, especially the big ones. 

To overcome that hurdle, large scale businesses and corporate organizations spend a hefty sum of money to acquire tools that help them overcome barriers and become more productive. But the same cannot be applied for newborn startups and small enterprises that have limited resources and constrained budgets to perform day to day business tasks and still keep up with good productivity. 

There was a time when small businesses wished for readily available tools that would help them resolve productivity hindrances. Fortunately, some brilliant brains and modern technology has made it possible for creators to provide business solutions for individuals and small business owners to improve their business. 

Hence, this brief list of the top 20 business tools small businesses should be using to optimize their business. 

Wordstream: Wordstream helps you streamline your online advertising with a bunch of different tools. You can easily create ads on all the platforms. Track all the campaigns that you may be running across the internet. One particular tool that they have is the Google Ads Performance Grader. You will just need to connect your Google Ads account and the tool will provide you with valuable information regarding how your ads are performing and where you can improve your ads. You can easily save money by removing irrelevant keywords, optimising long-tail keywords, optimising your impression share. The best part is – it’s absolutely free.


InVideo:  InVideo is the best platform for creating videos online for free. Buying expensive software to create videos is the old game, InVideo offers online video creation tools for making quick and professional quality content. Along with all the other editing features, InVideo has smart features like exciting templates, video library, power transition, multiple layers, automated voice-over, intelligent frames, and multilingual videos which helps in creating every video a unique video.

InVideo | Online Video Editor

SendXSendX is an award-winning email marketing platform. It is an intuitive, feature-rich, and affordable Email Marketing Software and an excellent Mailchimp Alternative. An incredible software for business owners to promote their brand, SendX has an easy to use interface and some amazing features like Email Newsletter Campaign, Email Drip Campaign, Drag and Drop Email Editor with pre-built email templates, Email Web Forms, Form Automation, Page Targeting, Custom HTML & CSS and email automation features like Autoresponder, Segmentation, and Advanced Automation options. 

Business Tools for Small Businesses

CanvaIt’s easy and free to use a graphic design website that has millions of templates, photographs, icons, and vector images to help you design high-quality graphics for posters, presentations, Instagram posts, graphs, or designs. 


Buffer Buffer takes your social media presence to the next level. Buffer Publish, Reply and Analyze solutions provide a one-stop solution for your social media management. You can design and schedule posts, respond to various platforms from one dashboard and analyze & expand your social media outreach.


TarsIncrease the conversion rate of visitors on your site by enabling a PPC Chatbots. These innovative Chatbots/ Conversation landing pages help your website convert the potential lead into a customer. Create your conversation flow and use the chatbox as the post-click landing page. 


AhrefsAhrefs is an all in one online SEO analysis tool. Ahrefs tool performs some advanced analytics like link analysis, competitive analysis, keyword research, rank tracking, technical audits, and provides an organic search report to help you grow your search traffic. 


SocialPilotSocialPilot is a social media marketing tool, it manages your social media posts, improves social media engagement, and provides analytics to improve your brand awareness and attract more users to your site. 


TagalysTagalys is a merchandising search engine that provides site search, product listing pages, and product recommendations to improve the conversion rate of visitors on your site. It’s advanced analytics help you understand the visitors and increase the CTR on your e-commerce business. You can get two months free on subscribing annually.


Izooto This e-commerce tool provides Web Push Notification services for improved user engagement and customer retargeting. Features like Marketing List, Personalized Notification, and Automated push notification helps you convert window shoppers, dormant users, and abandoned carts into customers. 


AppKnoxAppknox is an online mobile app security testing solution that identifies and corrects security issues in mobile apps by using security tests. Appknox uses SAST(Static Application Security Testing), DAST (Dynamic Application Security Testing), APIT (Application Program Interface Testing), and MAST (Manual Application Security Testing) to detect and fix your mobile app vulnerabilities. 


BlogVault BlogVault is a WordPress backup and security plugin site that provides backup, restoring and security solutions for WordPress sites. It provides site backup, auto restore, test restore, and multisite network backup (WMPU) to secure your WordPress site.


OmnisendAs the name suggests, Omnisend is an interactive online multi-channel that works as an all in one marketing tool for your business. Omnisend features tools like channel integration, email marketing, workflow automation, segmentation, forms, and personalized notifications to improve your client reach. Try the 14 days free Omnisend trail.


OptinMonster: OptinMonster is a web plug-in that generates leads and converts abandoning visitors into subscribers. OptinMonster provides all types of opt-in forms like lightbox pop, fullscreen, slide-in, floating bar, mobile popup, incline/after post, and sidebar. 


NotionNotion is a productive note-taking tool that offers different categories of note-making to help you create and organize your notes & docs, knowledge base, task & project list, and database for a better and efficient workflow.


SlackSlack works as one destination for all teamwork needs, an interactive tool that collaborates team, projects, apps, and communication all at one place for efficient communication between the team. Its unique features like integrated file sharing, face to screen and face to face video call, and channel sharing options make it the platform to use for collaborative projects. 


MozMoz is a one-stop solution for all SEO related needs, they build tools that make SEO, they also provide inbound marketing, link building, and content marketing services. Their product Moz Pro does keyword research, rank tracking, site crawling, on-page optimization, link research, custom reports and site audit that help you understand your visitors and their site movement which helps in better customer engagement.


SEMRushSEMRush provides all types of SEO tools and solutions including technical SEO audit, semantic core collection, position tracking, ideas for gaining organic traffic, competitive intelligence, and backlinks audit and analytics. All these tools help you understand the flow and movement of user traffic and finding the right keyword for your success.


ConvertKit:  Convertkit is an email service provider that has an intuitive interface and a powerful automated mailing system. Convertkit uses attractive forms and landing pages, user data, and powerful automated mailing to convert more customers and grow your business. Features like pre-built forms and landing pages, email designer, automation, and data analysis help you understand the users and gives you more time to spend on your work.


ZapierThis unique app connects all your web apps in one place for you, making them work together as one app. A notification in one app launches a trigger in Zapier that kick starts the workflow, it then automates the tasks in the background giving you an organized and efficient workflow. In a world where entrepreneurship is growing at the scale that it is, you need to stay ahead and optimize for all the latest tools available in the market.