Why Do Video?

Why do video

Did you know that 90% of all information transmitted to our brains is visual? That people remember 80% of what they see and 20% of what they read?

Numbers don’t lie

It is no wonder that videos have become the new trend in marketing. Video is a more engaging format than any other. In a 2014 study, Forrester Research’s Dr. James McQuivey found that “a minute of video is worth 1.8 million words.” These astounding numbers tell you that video is the best way to engage your audiences.

Indiantelevision.com recently hosted a summit called BrandVid 2018. The event saw marketing stalwarts from various industries. The event focused on the insights and strategies for video marketing. The keynote speaker, Anita Nayyar, CEO, India, and South Asia, Havas Media Group, discussed at length how digital videos have grown over the past two years. The digital video reach went from a mere 60 million in 2015 to a whopping 200+ million in 2017.

“In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content”, says Blue Corona, a marketing solutions company, in a recent statistics blog. They have listed down more than 50 statistics collected from different sources that point to the future of video marketing. According to Wistia, people spend on average 2.6x more time on pages with video than without.

Video – The Amoeba of Marketing

Video constantly keeps changing its shape and structure. So today, if there are n forms of video, tomorrow there will be at least n + 1. However, for now, here are the latest forms of video marketing.

1.    Video Funnels

Just like your email campaigns have funnels that make sure that customers at different stages of their journey receive different sets of emails, your video marketing strategy will also need a funnel. This makes sure you engage your audiences with the right kind of video content.

Tools to use: When you want to implement video funnels, you will need a high level of personalization in your videos to ensure that the right videos reach the right customers. With traditional video creation methods, this process can exponentially raise the cost of production. You can use a tool like InVideo that automates your video creation process to a large extent. You can create personalized videos without putting extra pressure on your financial resources.

2.    Live streaming

Viewers spend 3X longer on live videos than recorded videos. Social media sites like Facebook and Twitter also give preference to live videos more than recorded videos. Product launches, interviews, customer engagement videos, etc. can be streamed live.

Tools to use: The most popular live streaming services are your social media platforms – Facebook, Instagram, YouTube, etc. These platforms immediately allow you to leverage your already existing followers and to increase your followers using live streaming. If you want to have a few more customizations you can use apps like – Livestream, YouNow, IBM Cloud Video, Stream (for Android and iOS phones), etc.

3.    360 videos

Videos that help you take your surroundings in from all directions are 360 videos. This immersive technology has been around since 2014, but its potential has only now been realized. These videos provide a more holistic view especially to people who don’t have access to the venue.

Tools to use: You will need a camera that can capture videos in 360. GoPro Fusion, Acer Holo 360, Samsung Gear 360, Garmin VIRB 360, Nikon KeyMission 360 are some of the best cameras out there. This article  categorizes these cameras based on your needs and budget. These cameras can also be used to capture VR videos.

4.    Virtual reality videos

Escaping reality is all in these days. With brands like Facebook launching new VR gears, discussions around virtual reality have become more common. Virtual reality kiosks at events and exhibitions that tell a story through games are the new rage in video marketing.

Tools to use:Android app Camarada  helps you to capture and edit VR videos using just your smartphone. Once you have captured your 360 or VR videos, you will need to edit them. You can use  Google’s VR 180 for Linux and MacOS to edit your videos and make them ready to publish on platforms like YouTube. You can also use a plug-in from Cyberlink for Adobe Premiere Pro and After Effects that will help you stabilize VR and 360 videos.

You can also follow communities like 360 Community by Facebook that will help you keep updated with the latest in 360 and VR videos.

To find out how to set up your video marketing strategy, follow this link.


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