According to Grand View Research, the AI influencer market was estimated at $6.06 billion in 2024, and is likely to grow at a CAGR of 40.8% from 2025 to 2030. That's a substantial number reflecting the growing recognition and adoption of AI influencers in marketing strategies by both brands and consumers.
We have already seen brands shifting from traditional promotions to more tech-centered campaigns, and AI influencers are just at the centre of this transition. The reason is simple: they can give you the flexibility, consistency, control, and ability to perfectly align with a specific brand identity. That's something human creators can't always guarantee.
So, if you are looking forward to discover top AI influencers, learn from their content, and how you can use it for your campaign, keep reading. Here's what we have covered ahead:
- What Is an AI Influencer
- Top 12 AI Influencers to Follow on Instagram in 2025
- How to Create AI Influencer Videos for Instagram
- What Makes a Great AI Influencer in Marketing
Now, let's get right into it!
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Create nowWhat is an AI Influencer?
AI influencers are digital humans created using artificial intelligence technology to be positioned and promoted as real human influencers. They carry a specific personality, create content around certain topics, and if they garner good engagement and following, they might as well attract brand collaborations.
Just like real human influencers, they engage with the audience on social media through their content. They create a sense of belongingness, which is necessary to create and build a sense of trust and relatability among the audience.
Top 12 AI Influencers to Follow on Instagram in 2025
Finding AI influencers on Instagram is not a rare thing now, and a lot of them are actually doing good in terms of audience engagement, brand collaborations, and other aspects. Let's look at 12 such AI influencers and the amazing work they have been doing so far.
1. Lil Miquela
Lil Miquela, also known as Miquela Sousa, is the most famous and active AI influencer on Instagram, who is known for her lively and charming aura. She's a virtual character made to look like a 19-year-old Brazilian American girl and was created by Creative Artists Agency (CAA) in 2016, but now has almost 2.4 million followers on Instagram.
Source: Instagram
Achievements: She has worked with some of the biggest fashion and tech brands in the world. Some of these include Calvin Klein campaigns where she appeared with supermodel Bella Hadid. She has also collaborated with Prada and Samsung, among many other brands. In fact, she even took over Prada's official Instagram account during Milan fashion week, 2018.
What makes her unique: Miquela carries a unique vibe that brings together fashion, music and social issues in a very authentic way. It doesn't feel artificial, robotic, or even forced at all, which is why her entire personality feels more lively and relatable, especially for the younger audiences.
2. Aisha NEO
Aisha NEO is a virtual influencer powered by Fluid AI who can be seen creating content around the latest technology trends, which is an interesting category considering the recent development in AI and machine learning. With a following of 13.1K, she has built a community of tech enthusiasts who are interested in AI ethics, the recent trends concerning the rise of agentic AI, and the future of humanity among all of this.
Source: Instagram
Achievements: Although she hasn't officially collaborated with any major brand so far, it's interesting to see how she is gradually building her presence, especially on Instagram. Looking at how the creators are carefully positioning her to become a well-known name, especially in markets that value both tradition and innovation, she has a promising future ahead.
What makes her unique: Aisha is one of the very few AI influencers who create content around AI, which itself is an interesting thing. Also, she covers these areas from different angles and talks about everything from AI controversies and myths to humour in tech.
3. Shudu Gram
With 237K followers on Instagram, Shudu Gram is a well-known AI-generated Instagram model, who is also the world's first digital supermodel created by Cameron James Wilson in 2017. On her account, you can mostly find premier fashion photoshoots with visually appealing fashion pieces. This shows how fashion and AI are integrated well, keeping her online persona in mind.
Source: Instagram
Achievements: Shudu Gram has a long list of achievements as she has appeared in several high profile campaigns for brands like Fenty Beauty, Cosmopolitan, Vogue, Sony, Balmain and others. Her charming presence has also been noticed by some of the biggest names in the fashion industry which is why her images go viral due to how life-like and striking she appears.
Source: Instagram
What makes her unique: Shudu Gram is one of the few, or probably only, black AI influencers who hasn't just established herself as a fashion icon but also represents the black community in the modelling niche. This is also the reason she is praised for her inclusivity.
4. Lu Do Magalu
If we talk about the oldest and most successful AI influencers till date, it's none other than Brazilian AI influencer Lu Do Magalu. With 7.8 million followers on Instagram, she is one of the most followed AI personalities on the platform who was initially designed in 2003 to serve as a virtual assistant for the retail magazine Luiza. However, things changed gradually as she started gaining more attention for her highly realistic personality.
Source: Instagram
Achievements: Since Luiza has been active for so long, she is extremely popular in Brazil and has built a massive following and even worked with global brands like Samsung McDonald's and Red Bull. In 2021, she even appeared on the cover of Vogue Brazil, which is genuinely a big milestone even for human influencers. Since her content includes everything from product reviews to how-to videos, you can also see her appearances in music and TV segments.
Source: Business of Fashion
What makes her unique: Her biggest strength is how relatable and friendly her personality feels. She communicates exactly like a real person, which makes it easy for even audiences to trust her and stay engaged. Also, she covers different topics from entertainment to shopping and even social causes. This diversity is rare, which gives her an edge over the others.
5. Bermuda
With 241K followers on Instagram, Bermuda is another notable and bold AI influencer who is known for her debatable and often conflicting views around climate change and politics. She was created by Trevor McFedries and Sara DeCou in 2016 and has established a substantial following since then around topics like women empowerment in the field of robotics and music.
Achievements: Bermuda has actively taken part in several digital storylines and online collaborations on topics like identity, politics, and even internet culture. She is known for actively collaborating with other AI influencers as well, including Miquela, while also playing an important role in the broader conversation in a very clear and bold way.
What makes her unique: She is one of the very few AI influencers known for a bold personality, which is quite unique in itself. When first introduced, she held strong political views and often clashed with those of other AI influencers. However, her opinions have changed over time, which shows how even virtual personalities can reflect and demonstrate the same.
6. Liam Nikuro
Liam is Japan's first male AI influencer, introduced back in 2019 in the music and fashion category. His personality is based on a stylish young man with a calm and appealing vibe that goes well with pop culture. With more than 11K followers, it's safe to say that he has developed a dedicated community of followers who look up to him as an influencer.
Source: Instagram
Achievements: Although not as popular and successful yet as other influencers and the category, Liam is slowly making his mark in virtual music promotion and social media collaborations. However, his presence has been widely recognised in several articles by major media publications like VICE and others.
What makes him unique: Liam’s strong point is how interestingly he mixes music and fashion in such a simple yet effective way. His appearance is quite modern but never goes over the top while his calm personality makes him more approachable. An interesting blend of eastern as well as western culture influences also keeps him connected with a broad range of fans.
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7. Blawko
Blawko is another popular virtual influencer created by Brud, the same company that created Lil Miquela. He gained significant public attention in 2018 when he was described as a chill guy with tattoos, streetwear style, and an altogether mysterious vibe. His personality feels more relatable, almost like that of a laid-back Gen Z guy talking about his feelings, relationships, and overall identity as an AI.
Source: Instagram
Achievements: Blawko hasn't done as many high-end brand campaigns as other AI influencers, but he has surely made a name for himself with regular content creation and engagement with the audience. He has been featured in multiple culture articles and is even known for his close friendship with Bermuda (another virtual influencer).
What makes him unique: Overall, he stands out due to his non-polished and non-idealised personality. It's raw, genuine, and honestly shows a more vulnerable and authentic tone. This is a plus point for any AI influencer because discussing topics like loneliness or confusion around digital identity gives a more human touch.
8. Milla Sofia
Milla Sofia is a virtual fashion model from Finland who became active in the AI influencer category around 2022. She is one of the very few AI influencers who look incredibly real, which is why she has gained a massive following of 233K in such a short span of time. Her content mainly focuses on topics like travel, luxury, lifestyle, and modern fashion.
Source: Instagram
Achievements: Milla has collaborated with several fashion pages and lifestyle brands, even though she is relatively new in the space. Although most of her content is around music, you can also find glimpses of fashion content. Due to this reason, she has gained significant media attention for her realistic appearance in the modelling and fashion segment as well.
What makes her unique: It's her unique charm that perfectly aligns with different categories like lifestyle, music production, travel, fashion, etc. This versatility gives her personality a whole different touch that feels more relatable.
9. AYAYI
AYAYI is one of China's most high-profile virtual AI influencers created by Ranmai Technology in 2021. Based on her online personality, she is perceived as a hyper-realistic digital being creating content around fashion, luxury, and most importantly, futuristic aesthetics. Her basic design is deeply rooted in Chinese features, but interestingly, her appeal is global.
Source: Instagram
Achievements: AYAYI is known for her attractive looks and even created buzz as soon as she was launched. She has served as an ambassador for luxury fashion brands like Prada, Louis Vuitton, Guerlain, even appeared in several Alibaba events and other major digital campaigns. One of the major reasons for this success is her consistency and unique look.
Source: Jing Daily
What makes her unique: AYAYI is the most realistic-looking AI influencer out there who actually looks like a real person belonging to a Chinese background. She is integrated into tech-driven platforms, and appeared in virtual spaces events and exhibitions. All in all, it's the right balance between high-end brand marketing and futuristic storytelling.
10. Thalasya POV
Thalasya POV is another popular AI influencer launched in 2018 with a very specific focus, which is to promote tourism and the beauty of Indonesia. She appears as a young woman who loves to travel and explore new places. That's exactly what her Instagram is filled with. You can find really exotic scenes, local food, and fashion content.
Source: Instagram
Achievements: She often collaborates with tourism boards, hotels and local fashion labels to emphasize and promote the culture of Indonesia. However, she has not collaborated with any high-end label so far.
What makes her unique: She’s not much about global fashion or luxury brands, but her identity is mostly centred around Indonesian culture, which makes her stand out in the category. Thalasya’s unique storytelling style is another factor that makes people feel like they’re actually exploring Indonesia through her eyes.
11. Kenza Layli
Kenza Layli is a Moroccan AI influencer created by Phoenix AI and digital expert Merriam Bessa. She made her debut in 2023 and is mostly known for representing the modern Moroccan culture with utmost elegance. This is also quite evident in her personality, which was initially developed to be a virtual woman of the future who proudly represents Arab and African identity.
Source: Instagram
Achievements: Kenza won the world’s first "Miss AI" title in 2024, which made her stand out among almost 1,500 global competitors in the event. She has also been involved in brand partnerships with Hyundai and Bioderma, and regularly posts interesting content on issues like sustainability and women's empowerment.
Source: Instagram
What makes her unique: Kenza because she has a clear purpose and a unique persona that doesn't just represent beauty but the meaningful causes that need to be discussed. These are often the voices that are left out of the mainstream technology and fashion, which makes her a unique AI influencer who is more inclusive in their approach.
12. Aitana López
Next notable name in the list is Aitana López, who is a Spanish AI influencer launched in 2022 by The Clueless agency. She was initially introduced to understand how there can be an alternative to working with real life influencers and it happened to work out really well. Basically, she showcases a fitness-focused lifestyle that feels both marketable and relatable.
Source: Instagram
Achievements: Aitana usually collaborates with brands in the fitness gaming and fashion space, which earns her up to €10,000 a month. It's her unique Instagram presence that has helped her pull in thousands of followers and generate such substantial income through sponsored posts and even digital modelling gigs.
Source: Instagram
What makes her unique: Her highly realistic influencer image is what makes her stand out. So much so that it's actually hard to differentiate her from any human influencer. This ultra-realistic touch is her USP, which has been a major reason for so many successful brand collaborations.
How to Create AI Influencer Videos for Instagram?
Now comes the real question: how can you create one for your brand? While creating a good AI influencer might sound like heavy technical work, that's not the case as you can now get it done within minutes with invideo AI.
AI influencer generator by invideo AI lets you create a digital human you can use for collabs or to be your business’s brand ambassador. All you need to do is:
- Select your AI twins
- Record and upload a 30-second video of yourself, or simply clone your voice
- Choose your preferred voice language and style that matches the exact needs of your audience
- And voila! Your AI influencer is ready!
The best part is that these AI influencers can make content in more than 50 global languages and tones to give you a global reach. So, whether you need to create content for your own brand or just start a social channel for a side hustle, you've got the perfect tool to make that happen!
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Try nowWhat Makes a Great AI Influencer in Marketing?
While the idea of AI influencers sounds great, and that's true to a good extent, it’s important to understand what makes an “ideal” one. This section explores what really makes an AI influencer work in a way that feels right, builds trust, and gets the desired results!
Consistent Persona
Every influencer you may know carries a certain vibe. The same should go for AI influencers, too. If they don’t have a clear personality or keep changing their tone and message, it becomes confusing and untrustworthy. This can be their tone of voice, values, which has to stay consistent across platforms, so that people recognize them and build a strong connection.
Adaptability
Just as adaptability is important for human influencers, the same goes for AI influencers as well. We get to see new memes, topics, and formats always popping up, so if an AI influencer doesn’t evolve with these changes, they’ll quickly feel outdated. Staying static is not an option here because people lose interest in things that just feel stuck in time.
Transparency
Here’s something people often get wrong: trying to make the AI influencer seem completely human. But in reality, most people can tell when someone isn’t real, and trying to hide it just feels dishonest. What actually builds trust is being transparent. It doesn’t need to be over-explained, but it should be clear in some way that the influencer is digital.
In fact, many followers find the idea of AI influencers fascinating, as long as it’s presented the right way. Think to yourself: when you know you’re following a virtual character, you’d engage with it differently. Trying to act too “real” breaks that experience. But owning the fact that they’re virtual, even casually, makes them easier to accept.
Brand Integration
No matter how cool an AI influencer looks or sounds, if they can’t bring value to a brand, they’re not doing their job. Brands look for influencers who can connect with their audience, share messages in a way that fits the brand tone, and help drive awareness or sales. A good AI influencer can do all of that, but only if they’re designed to be easy to work with.
Shudu, for example, recently collaborated with “The Digitals” for an innovative spring-themed campaign. This shows how AI influencers are actually now an active part of brand endorsements and collaborations, which can be a good inspiration to take from.
Source: Instagram
She's customizable to brand needs, which shows how AI influencers can actually bring genuine value to a brand’s marketing efforts. They should be part of the strategy, and that's exactly why it's important to emphasize the brand value you can leverage with the help of an AI influencer.
FAQs
1. How do AI influencers differ from human influencers?
AI influencers are fully digital characters created using AI and run by real creators. Basically, they aren’t real humans, but the team handling their presence interacts, posts, and builds audiences using their presence.
2. Can AI influencers actually influence buying decisions?
Yes, many brands have seen real engagement and conversions through them. Their appeal lies in novelty, consistency, and custom-fit messaging.
3. Is it hard to create an AI influencer?
Not at all, you can create them within minutes using tools like invideo AI.
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Final Thoughts
AI influencers have become an active and real part of the social media game as they are now actively connecting with people and representing ideas just like humans can do. While challenges still persist, they definitely bring a unique presence. And as this space continues to grow, we are likely to see even more creative and meaningful ways these virtual personalities are used for marketing.
If you want to learn more about creating videos with AI & growing your income, you should definitely check out our YouTube channel.
Here are some other helpful resources to learn how you can do a lot more with AI to make money online:
