Whether you have a considerably new business or you are an already established business looking to improve your digital presence, advertising is crucial. But advertising online doesn’t mean shelling out big amounts of money just for the sake of reaching out to your targeted customers.
The best part about going online is that you don’t need to bother with paid advertising to see visible results and conversions. You can use the right digital marketing strategies to advertise your business for free online and increase sales.
Wondering how to advertise your business for free in an easy way? Here are the best tips:
1. Use Google My Business To Optimize For Local Search
One of the free and most powerful ways to advertise your business digitally is by listing it on Google. You can register your business through Google My Business that allows companies to manage their presence on Google Maps and Google Search.
It can help improve your local search results, which can, in turn, improve visibility and help you reach out to more local customers. For instance, if you have a restaurant and you list it as a business on Google, then your restaurant will start showing in search results for customers trying to find restaurants in that area. The higher you rank in the local search results, the more chances you have to score new customers. That is why you should optimize your business listing by incorporating all the relevant keywords, adding work hours, and other details about your business.
2. Write Guest Posts For Other Websites
How to advertise your business to improve organic results? Post on other high-authority websites.
Guest posting on a well-established blog helps you to advertise your business organically. It also allows you to build your website’s authority with the help of high-quality backlinks. You can benefit greatly by connecting with the website’s audience and establishing yourself as a thought leader.
However, when it comes to guest posts, it is vital to make sure you write on websites with a similar target audience. Otherwise, you might end up with leads that may never turn into paying customers.
3. Answer Questions On Quora
With over 300 million monthly visitors, Quora has now become the perfect place to expose your business to a vast audience and build your authority online. You can start by creating a Quora profile in the same niche or industry that your business lies in and answer questions.
Instead of directly advertising your business in your Quora answers, try to make your answers more informative and useful for the audience. You should mention your business and company website in the most organic way possible – as a clear solution to the problem. The idea is to get more upvotes, followers, and engagement to build a community of high-quality potential leads and establish yourself as an expert in the topics that matter the most in your business.
4. Create Content For LinkedIn
LinkedIn is the best place for professionals to connect with other leaders in their industry and share business-related content. If you have been wondering how to market your business effectively, LinkedIn is the perfect platform to start. You can publish blogs on LinkedIn covering your company initiatives or other articles about your industry. Since LinkedIn allows you to connect with other professionals, it is perfect for B2B companies looking for qualified leads.
In fact, B2B company websites can drive half of their social media traffic from LinkedIn. It means, if your B2B company still isn’t posting regularly on LinkedIn and advertising your business, you are essentially losing out on a lot of customers.
5. Create YouTube Videos
Creating informative and engaging videos on YouTube about your brand is one of the most efficient ways to advertise. With over two billion active users, YouTube is one of the most popular platforms in the world, which also makes it one of the best places to advertise your business.
84 percent of people say they are convinced to buy a product after watching a brand’s video. Moreover, users are twice as likely to share videos than any other content online.
You can publish product demos, brand ads, step-by-step guides, testimonials, and other informational content on your brand’s YouTube channel. You can also embed these videos on your company website or share them on your social media handles to increase views and engagement.
To create and publish professional-looking YouTube videos, you don’t need to hire a video editing expert or buy an expensive editing tool; you can just use a free video editing tool like InVideo.
InVideo has thousands of promo video templates that you can use to create advertising videos for your brand quickly. Its user-friendly and intuitive interface makes it easy for you to quickly create videos even when you are using it for the first time. As a promo video maker, InVideo has templates for different social media platforms, industries, and marketing goals.
6. Post On Social Media
Every company is now trying to expand its digital reach on social media platforms. And for a perfect reason -Social media is the ideal way to reach out to your target customers free of cost. Of course, many social media platforms allow you to advertise to get in front of a larger audience, but you can still post on them for free if you are under a strict budget.
But just posting on social media and hoping for it to work isn’t going to help. You need to devise a digital marketing strategy that considers your target audience and the kind of content that performs well on the particular social media platform. Accordingly, you can post photos, videos, links, and text posts on your social media pages.
Facebook, Twitter, LinkedIn, and Instagram are the four leading social media platforms where you should start your business promotion. Videos perform way better on most platforms, as compared to other types of content. Facebook captures more than 4 billion video views every day, and over 500 million people watch videos daily.
Similarly, Instagram Stories, which are 15-second posts on the platform, is used by 500 million people every day. And over one-third of the stories viewed on Instagram is by businesses. In fact, 200 million Instagram users visit at least one business profile every day
You can have live sessions on Facebook, Instagram, or Twitter to discuss new products or brand strategies. You can post product tutorials and common FAQs on Instagram stories if you are about to launch a new product. (InVideo also works as an Instagram video editor that you can use to create and post engaging videos)
To boost the shareability of your videos, make sure to add relevant hashtags, create engaging captions, and encourage your followers to like or comment on your posts. When you are ready to invest in advertising, you can also use InVideo’s ad maker tool to create engaging ads and expand your customer base.
7. Promote Your Website On Your Email Signature
You probably send dozens of emails every day, many of those are sent to your clients and customers. So, why not use that opportunity to advertise your business or the latest product you are about to launch? You can add a link to your company website in your email signature to increase visibility. You can also add links to promote a particular product, sale, video, or even just an article.
It’s also a great idea to promote links to your company website on your personal Facebook, Twitter, and Instagram profiles for increased traction.
8. Send Email Newsletters
Email newsletters have been around for many years, and they are still popular even in the age of social media because of the steady results they provide. A newsletter can be incredibly useful in promoting content, sharing company news, offering free resources with subscribers, and building deeper relationships with customers.
While social media platforms might have millions and billions of monthly active users, over 99 percent of millennials check their email every day.
While your posts on social media may soon reach the very bottom of the feed in just a few hours, and many of your followers may not even see them, emails remain in the inbox of your subscribers, and they are bound to check it.
That is why over 83 percent of B2B companies use newsletters as part of their digital marketing strategy.
Send out email newsletters that are engaging and return optimum results. Start by picking out the right newsletter templates and using an email marketing tool that fits your requirements and budgets.
You can also add a pop-up form on your company website to get more subscribers for your newsletter.
9. Encourage Satisfied Customers To Leave Online Reviews
Over 90 percent of customers read online reviews before making a purchase. 88 percent of customers trust online reviews just as much as personal recommendations. By asking your satisfied customers to leave online reviews, you can build credibility with your customers online and, in turn, improve your sales.
Advertising your business online is no longer an option; it has become a necessity in today’s world. But you don’t need big marketing budgets to advertise online. You can start by advertising your business for free and slowly ramping up your business marketing efforts.