We’re already 3 years into the AI era, yet it’s a common perception that making high-quality marketing videos requires expensive software and technical expertise. If you’ve ever felt the same, this blog is here to change that perspective.
By the end, you’ll understand how to make marketing videos by simply understanding your business, your audience, and a genuine story that connects the two.
Because here’s the ultimate truth: AI has completely transformed how marketing videos are made. You no longer need to juggle scripts, visuals, or voiceovers. Just convey your idea, core details, and the AI can now create the entire video for you.
Ready to explore how? Let’s dive in then!
Why Are Videos Important in Marketing?
It all comes down to one simple truth: People don’t just want to read about your product but see it in action, feel the story behind it, and connect with what your brand stands for. That’s exactly what videos do. Chances are…your competitors already know this. Most of them are using AI to scale up their video content.
After all, it no longer takes weeks or costs tens of thousands of dollars. With AI, you can create professional marketing videos quickly. So if your brand isn’t leveraging videos yet, this might be the moment to start. Check out some amazing marketing video ideas for your business.
Types of Marketing Videos You Can Create Using AI
Marketing videos can range from brand stories to explainers that simplify complex ideas. Here are some formats you can explore:
Million Dollar Ads (Promos)
Promo videos make viewers associate the brand with quality, trust, or aspiration. "Invideo x De Soi” showcases this in action, promoting De Soi, a non-alcoholic sparkling apéritif infused with adaptogens.
This demonstrates how AI can be a powerful tool for businesses to produce high-quality promotional videos that resonate with their target audience.
Music Videos (Soundtracks)
Music videos merge sound and imagery to communicate emotion, establish identity, and create a memorable audience experience. The YouTube video “Moana Nursery Rhyme” by invideo AI sets set a tone of courage and curiosity, as it catures the spirit of Moana’s journey.
The visuals uses bright ocean hues, animated movements, and gentle rhythm to bring the sense of exploration and companionship to life.
Brand Videos
Brand videos don’t push a product or feature, which makes viewers sense a mood or identity they want to be part of. For example, the below Spotify AI ad captures this perfectly.
As each song shifts, so does the character’s world. Every transition mirrors how music can instantly transport you somewhere else, emotionally and visually.
Product Videos
Product videos are designed to make you feel the product and not just see it. The Invideo x Star Projector video is a perfect example, as it doesn’t just list features but tells a story every parent can relate to.
You can almost feel the relief of parents and the wonder in a child’s eyes as galaxies swirl across the ceiling. That’s the magic of great product demo videos. They don’t just show what the product does, but make you experience how it changes everyday life.
Explainers
Explainer videos simplify complex ideas or processes through clear, engaging storytelling. For example, “Master Google Veo 3.1: Mind-Blowing AI Video Results,” shows how to recreate the city of Rome from scratch using Google Veo 3.1 inside invideo AI.
This kind of format demonstrates how you can transform technical workflows into compelling visual stories.
Pretty impressive videos, right? And what do you think went into making them? Weeks of work by a big team? A small fortune in production costs?
Well, none of that. These were created in about the same time and money it takes to grab an UberX from Santa Monica to LAX.
The best part? You can do it too, with just one smart prompt. Check out this simple prompt guide on how to make marketing videos using AI.
How to Create Marketing Videos Using AI?
Creating marketing videos with AI is no longer a technical challenge. It is as simple as describing your idea.
You just need to share the key details about your business, target audience, and what makes your product unique, and the AI does the rest.
If you’d like a detailed walkthrough, check out our step-by-step guide to creating marketing videos using AI that breaks down the entire process from concept to final export.
Things to Edit in Your AI-Generated Marketing Videos to Bring it Home!
AI makes the entire process of creating marketing videos faster and easier. However, these strategies will help you leverage AI to its fullest potential.
Tip 1: Hook Viewers in the First 3 Seconds
The first few seconds of your video are crucial. If you don’t grab attention immediately, viewers scroll past. So, start by experimenting with different hooks to see what resonates. If the first version doesn’t feel right, simply command the AI to tweak it until it matches the vibe you want.
Tip 2: Keep it Concise and Focused
AI is powerful, but it can sometimes add extra fluff or stray from the main message. For example, you might ask it to create a 30-second product intro, and it could generate a 60-second script full of unnecessary details.
That’s why it’s important to review the output and ask the AI to trim it down, keeping only the points that really matter. In the end, a tighter, clearer video will keep your audience engaged and ensure your core message lands effectively.
Tip 3: Prioritize Quality Visuals and Audio
Not every AI-generated clip will be perfect on the first try. So, take the time to regenerate just those parts that need improvement. Eventually, high-quality visuals and crisp audio make a huge difference in how professional and trustworthy your video feels.
Tip 4: Test and Iterate
Every audience reacts differently, so it’s important to try out different hooks, pacing, and styles to see what actually sticks. With AI, you can do this quickly and create several versions to see which version clicks best with your vision.
Tip 5: Add Captions and Accessibility Features
Many people watch videos without sound, and some need extra accessibility support, which is why captions are critical, as their content works for everyone. AI can handle most of this automatically, and you can tweak what’s needed.
Frequently Asked Marketing Video Questions
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How to localise marketing videos?
Feed voiceovers, captions, or even visuals into the AI, and it’ll handle the rest.
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Can I make musical videos to market my product/brand?
Absolutely! Simply pick the style, vibe, and layer it with visuals, voiceovers, and captions.
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How to produce demo videos quickly for marketing?
Just outline the key steps or features, feed it to the AI, and it can generate visuals, voiceovers, and even on-screen instructions automatically.
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How to create marketing videos with AI?
Describe your product, audience, and story, and AI will handle everything from script to creating visuals and add voiceovers and subtitles.
Before You Go…
Remember how we started this blog, talking about making your first marketing video on your own? That’s exactly what you can do now. You’ve seen that it’s not about fancy tools or hiring experts but knowing your audience, sharing your story, and letting AI handle the heavy lifting.
So start small and experiment with your first video. Step by step, you’ll see your ideas come alive on screen, and before you know it, creating engaging marketing videos is easier than ever!
