Pack shots
A clean hero shot with the product and packaging centre frame.
AI Product Video Generator
Turn product photos, footage and a brief into a video that shows what your product does. Generate AI avatars and shots from your references, get an AI-built first cut, then edit pacing, text and audio on a real timeline.
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Get stunning product videos with AI
Macro details
Close-ups on texture, finish and the details that set it apart.
360° product views
Rotate the product to show its design from every side.
Pours and movement
Show liquids, powders and moving parts in action.
Lifestyle scenes
Put the product in a real setting so viewers picture using it.
Unboxing and demos
Go from the packaging reveal to features in use.
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Multiple angles
Cut between wide shots and close-ups to show the whole and the detail.
Product variants
Line up colours, sizes and styles so the choice is easy.
Create finished cuts in minutes with AI product video maker
Brief the agent, get a first cut, make the creative calls on the timeline.
Start with your product and a brief
Bring in product footage, reference images and campaign direction. Set the audience, selling points and length. Generate new shots from your references and check the product and packaging before they go into the edit.
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Present your product with an AI avatar
Build an avatar from scratch or ask the agent to recommend one for your audience. The avatar keeps the same face and look in every scene. Localize it in 50+ languages with native accents to run the same video in new markets.
Try nowLet the agent build your first cut
Ask for an intro, a feature walkthrough or a short promo. The agent arranges and trims clips, then adds titles, captions and audio on a multitrack timeline you can edit.
Try nowShape the story on the timeline
Trim to land on the right detail. Reorder to lead with your strongest shot. Pace the reveal, close-ups and demo so each one lands.
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Add product text, captions and sound
Add feature titles and a closing CTA. Generate captions from the transcript. Balance voice and music, or ask the agent to duck the music under speech.
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Get multiple videos with 100% product consistency
Use the same references and brief to generate new shots or variants. Reference support depends on the model. Drop the new shots into the sequence and retime them on the timeline.
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Top AI image and video models with one subscription.
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How to make and edit a product video
- Add your product assets Upload product photos, demo footage and audio. Add clear reference views for any shots you’ll generate.
- Set the direction Describe the audience, key benefit, length and closing message. Name the shots and visual style you want.
- Build a first cut Ask the agent to assemble your shots into a timeline with titles and audio.
- Make the edit your own Trim, reorder, refine text and captions, and balance voice and music. Check generated details against your references.
- Review and export Watch it through, check product details and on-screen text, then export.
Helping creatives stay creative
Multiplayer mode
Collaborate in real time with live cursors to show what everyone's working on.
RRebeccajust now
Can we push the train arrival 2 sec later? Feels rushed.
AAiko2m
Love the warmth here — keep this lighting for the reunion shot.
Storyboarding
Turn any script or idea into a shot-by-shot plan, then tweak as needed before generating.
Script writing
Write your script inside invideo, and ask an AI co-writer for help if you'd like.
Timeline editor
Picture Premiere Pro with full AI.
Build your own agents
Create custom agents to fill specific roles like cinematographer, music designer, and more.
From solo creatives to creative enterprises
Private & SecureSOC 2 & ISO AlignedGDPR Compliant
World-class investors stand behind invideo.
Backed by the firms behind Stripe, Spotify, Flipkart, and ByteDance.
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Product video creation and editing FAQs
What kinds of product videos can I make?
Product intros, feature walkthroughs, unboxings and short promos. Pick shots that show what the product is, how it works and what viewers should remember.
Can I edit the video after the AI agent builds it?
Yes. The agent builds an editable multitrack timeline. Trim clips, reorder them and edit titles, captions and audio.
Do I need product footage or can I use reference images?
Either, or both. Footage shows the real product. Reference images guide new shots where the model supports them. Mix both on one timeline.
What should I include in my product video brief?
Who it’s for, the lead feature or benefit, the length and the closing message. Add style references and list any shots or details that must appear.
Will generated footage reproduce every product detail exactly?
No. References guide generation but don’t guarantee an exact match. Check labels, proportions and textures on every generated shot. Use real footage when accuracy matters.
Can I add product text, captions and a voiceover?
Yes. Add feature titles and a CTA, generate captions from the transcript and lay voiceover alongside your footage. Balance voice and music so speech stays clear.
What should I check before exporting my product video?
Check pacing, product details, labels and on-screen claims. Then check caption timing, voice and music levels, and the closing message.
How does invideo turn my product details into a video?
Share your product assets and a short brief. The AI agent plans the shots, assembles them on a timeline and adds titles and audio. You then refine the cut yourself.
How do I make a product video with invideo?
Add your product photos, footage and audio, then describe the audience, key benefit and length. Ask the agent for a first cut, refine it on the timeline and export.
How are AI product videos different from traditionally produced ones?
You skip most of the shoot and the manual assembly. The agent builds a first cut from your assets and brief, so you can make more versions faster. Use real footage where exact product detail matters.
How do I keep my product video on brand?
Put your tone, audience and key message in the brief, and add style references. Then adjust titles, captions, music and voice on the timeline to match your brand.