Black Friday 2025 is almost here, and with that, the race for attention is about to begin. To stay ahead, simply relying on image-based ads won’t cut it. With online shoppers bombarded by endless discounts, standing out now demands video advertising, which has become the go-to strategy as it doesn’t just show your products, but makes people feel them.
To help you embrace the same for your brand, we created this handy guide that breaks down the 7 most effective video ad formats to help you win this Black Friday. So before you plan your next campaign, check out these formats and see how the right video strategy can help your brand shine.
Let's dive right in!
The Fashion Video Foundation
A good fashion video combines color, rhythm, and storytelling in a way that makes viewers feel about your brand. Let’s break down the key creative elements that help you make visually strong, emotionally engaging, and conversion-focused videos for Black Friday.
Color Psychology for Fashion Campaigns
Colors play a major role in how your audience perceives your brand during a sale. Here’s a quick breakdown of how different color styles influence viewer perception and how to use them strategically during sale season:
Quick tip: Keep your brand colors consistent across your website banners and social videos so viewers can instantly link your visuals to your brand identity, even when scrolling quickly. Check out this piece by our editorial team to learn more about Color Psychology in Branding.
Visual Rhythm and Pacing
The pace of your video defines its personality. Fast cuts work best for energetic, streetwear, or youth-focused brands, while slow motion and long shots suit luxury fashion. Here’s a Prada-inspired ad created by @meysamderis using invideo.
The pacing feels intentional and cinematic: every frame lingers just long enough to emphasize texture and movement, aligning perfectly with Prada’s identity.
Aesthetic Storytelling in Short Form
Even a 6-15 second video can tell a story when structured well. The best short-form fashion videos strike a balance between relatability and aspiration. The viewer should feel like they could own that lifestyle, but still admire the artistry behind it.
7 Video Ad Formats That Convert
Whether you want to build trust, create excitement, or drive quick action, every video should have a clear purpose for this Black Friday.
Here are 7 types of video ads that you can use effectively for your campaign.
1. The UGC Authentic Testimonial
This format features real customers talking about their Black Friday purchases and how they use them. Here’s a video where a person holds the product casually, showing it in real use.
This kind of authenticity helps audiences trust both the product and the brand because it looks and sounds like a real review rather than a sales pitch.
Best for: Building credibility and social proof.
Create UGC testimonial videos with different AI & Human actors holding your products
2. The Influencer-Style POV
These videos look like personal vlogs, unboxing moments, styling sessions, or quick try-ons. Here’s an example of this format where the top panel shows the product being demonstrated and the bottom corner shows the streamer’s live reaction.
The sharp cuts, bright visuals, and synchronized expressions make it ideal for short-form platforms like TikTok or Reels.
Best for: Gen Z and millennial audiences, streetwear, and accessories.
3. The Cinematic Product Reveal
This one focuses on creating a premium feel using clean lighting, slow-motion shots, or dramatic angles. The example here shows a sneaker is unveiled under a silver cloche, surrounded by flames, and served like a fine-dining dish.
It’s a smart way to position a product as a “luxury must-have,” even in a fast-paced Black Friday sale.
Best for: Luxury collections, premium accessories, and exclusive launches.
4. The Limited Stock Urgency Play
Urgency videos are short, bold, and time-focused. The example here shows this approach clearly with bright neon grids, retro-futuristic lighting, and a big, glowing banner that instantly grabs attention.
It’s quick, flashy, and visually loud, which is exactly what works when you want to remind shoppers that time is running out.
Best for: Flash sales, exclusive drops, and limited-time offers.
5. The Environmental Spectacle
This format takes your campaign outdoors like large billboards, digital projections, or even ads on trucks. In this example, a 3D billboard in a bustling city square displays a luxury watch rotating in mid-air, glowing against the night skyline with “40% OFF Black Friday Sale” below it.
This type of campaign turns a simple product into an event, something people not only notice but also share online.
Best for: Major launches, large-scale promotions, and flagship campaigns.
6. The Guerrilla Marketing Moment
This format expresses fashion in places like subway stations, cafe boards, or even public transport ads. In the example, a model dressed in glossy streetwear stands still on a busy subway platform, holding a cardboard sign.
It feels spontaneous yet artistic, making it ideal for brands that want to stay creative and culturally relevant without relying on massive budgets.
Best for: Urban streetwear and accessible luxury brands.
7. The Countdown Campaign Series
This format builds anticipation over several days. Here's a countdown video showing In this example, the setup mimics a UFC-style arena where a ring girl walks across the stage holding a digital board that reads: “48 HOURS TO GO! BLACK FRIDAY SALE – 40% OFF.”
The lighting draws inspiration from Southpaw, with moody, cinematic tones and spotlights that highlight the center of the ring.
Best for: Pre-sale teasers, early hype, and sustained audience engagement.
Ready-to-Use Black Friday Video Presets
Want to skip the guesswork? We've curated a collection of Black Friday video presets designed specifically for fashion brands. Each preset is optimized for quick customization—just add your products, adjust your brand colors, and you're ready to launch.
Explore our Black Friday Video Presets →
These presets cover everything from urgency-driven countdowns to cinematic product reveals, helping you execute any of the formats above without starting from scratch. Perfect for brands running multiple campaigns or testing different approaches this sale season.
Strategic Implementation
Having the right video ad formats is only the beginning. However, to ensure these ads align with your brand’s tone and land at the perfect moment in your calendar, let's break it down into some key areas.
Matching Format to Brand Positioning
Your video style should reflect your brand’s core identity. For luxury brands, cinematic reveals, slow-motion frames, and minimal aesthetics work well. Similarly, for mass-market fashion, large-scale visuals, and vibrant, fast-paced edits create urgency and excitement.
Platform Optimization
Each platform rewards a different type of storytelling. Instagram Reels and TikTok are best for fast cuts, influencer-style videos. For example, this documentary-style UGC video works perfectly for platforms like Instagram or TikTok because it captures a natural, authentic moment.
The person is sitting outdoors at a café, casually holding the product and smiling while talking about their Black Friday find. It could also perform well on YouTube Shorts, where slightly longer attention spans allow for storytelling that builds a connection.
The Black Friday Timeline
Plan your videos around audience momentum:
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Pre-sale: Build anticipation with teaser clips and countdowns.
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During Sale Days: Use high-frequency urgency formats and limited-stock alerts to drive conversions fast.
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Post-Black Friday Phase: Soften the tone with thank-you videos or restock announcements.
Conclusion
A strong Black Friday video strategy doesn’t need to be complicated. The key is getting the right mix of storytelling, urgency, and authenticity. So, start with two or three video formats that match your brand’s positioning.
See what performs best, track the results, and double down on what works. This approach keeps your content focused, measurable, and scalable. Your Black Friday 2025 video strategy starts now!
