Recraft AI image generator is an advanced AI model that creates professional-quality raster images and vector graphics from text prompts. Unlike most AI image tools, Recraft generates true SVG vector files natively, not just raster images. On invideo, you can use Recraft alongside other frontier models to generate visuals for videos, thumbnails, social posts, and marketing campaigns.

Can Recraft generate vector graphics and SVG files?

Yes, Recraft is the only AI image generator that produces true vector (SVG) output directly from text prompts. This means you get infinitely scalable graphics perfect for logos, icons, and illustrations without needing to trace or convert raster images. The vector output is clean and production-ready.

Is Recraft AI image generator free to use?

Recraft offers a free tier that lets you generate AI images and vectors without a subscription. On invideo, you can access Recraft's capabilities as part of the platform's AI toolkit, with free credits to get started. Paid plans unlock higher resolution outputs, more generations, and advanced features like brand style consistency.

How does Recraft compare to Midjourney and DALL-E for designs?

Recraft stands out from Midjourney and DALL-E in three key areas: native vector generation (neither competitor offers SVG output), accurate text rendering in images, and brand consistency tools for maintaining visual identity across assets. Industry benchmarks have ranked Recraft ahead of both on image quality metrics. For professional designers, these capabilities make it a stronger choice for production-ready assets.

Can I use Recraft to create icons and illustrations?

Absolutely. Recraft excels as an AI icon generator and illustration tool. Describe the icon or illustration you need, style, color palette, subject, and Recraft generates it as a scalable vector. You can create app icons, web icons, product illustrations, and infographic elements in seconds, all in consistent styles.

How do I create on-brand marketing visuals with Recraft?

Recraft lets you upload reference images and define custom styles to maintain brand consistency across every visual you generate. Set your brand colors, typography preferences, and visual style once, then every image Recraft creates follows those guidelines. This makes it ideal for marketing teams producing social media graphics, ad creatives, and campaign assets at scale.

What makes Recraft different from Canva AI or Adobe Firefly?

Recraft differentiates itself from Canva AI and Adobe Firefly by focusing on professional vector art generation with precise control and native SVG output. While Canva AI emphasizes template-based, general-purpose design and Adobe Firefly integrates AI within the broader Adobe Creative Cloud ecosystem for primarily raster workflows, Recraft prioritizes editable vector graphics, style consistency, and branding-focused design tools.

Does Recraft render text accurately in images?

Yes. Recraft V4 is the best AI image models for rendering readable, accurate text within image compositions. This is critical for creating social media graphics, promotional banners, and marketing materials where text needs to be legible and well-positioned. Most competing AI image generators struggle with text rendering, Recraft handles it reliably.

What types of images can I generate with Recraft AI?

Recraft generates a wide range of visual content: photorealistic images, digital illustrations, vector icons, SVG graphics, marketing mockups, social media visuals, product photography, and brand assets. You can convert image to vector, generate in multiple styles, from photorealism to flat design, and switch between raster and vector output depending on your needs.

Recraft AI

AI image tool that thinks like a cinematographer. Turns text prompts into visuals and vectors with cinematic depth, perfect lighting, and text that's always accurate, readable, and intentional.

Features in Recraft V4

Native Vector & SVG Generation

Recraft is the only major AI image generator that outputs real vector SVG files from text prompts. Your icons, illustrations, and graphics scale to any size without losing quality. No raster-to-vector conversion tools needed.

Brand Consistency Controls

Upload reference images and define custom styles to lock in your visual identity. Every image Recraft generates follows your brand guidelines, colors, style, and composition. Perfect for marketing teams creating assets at scale.

Accurate Text Rendering

Recraft V4 renders text inside images with remarkable accuracy. Headlines, captions, and labels come out clean and legible, a capability most competing AI generators still struggle with. Ideal for social graphics and promotional materials.

AI Editing Suite

Go beyond generation with built-in editing tools: inpainting to fix specific areas, outpainting to expand compositions, background removal, upscaling, and mockup generation. Iterate on your images until they're exactly right.

Recraft for Every Creative Need

Social Media Graphics & Ad Creatives

Generate scroll-stopping visuals for Instagram, Facebook, LinkedIn, and TikTok. Create on-brand social posts, story graphics, and paid ad creatives. Maintain consistent visual style across your entire campaign.

Thumbnails & Cover Images

Create YouTube thumbnails and video covers with accurate text rendering. Recraft handles typography in images better than any other AI model, your titles and captions come out sharp and legible every time.

Vector Icons & Illustrations

Recraft creates scalable vector icons, UI elements, and illustrations from descriptions. Convert any idea to a production-ready image to vector, perfect for app design, website assets, and infographics.

Brand Marketing Assets at Scale

Upload your brand references and generate hundreds of on-brand visuals for campaigns, presentations, and collateral. Marketers and brand teams use Recraft to produce consistent assets across channels without waiting on design queues.

Product Mockups & Presentations

Skip the stock photo hunt. Generate realistic product mockups, pitch deck visuals, and presentation graphics in seconds. Recraft's free mockup generator creates professional compositions you'd normally need a designer for. Start Now

AI Logos & Brand Identity

Create AI logos and brand mark concepts as scalable vectors. Describe your vision, iterate with style adjustments, and export production-ready SVGs.

Home for bold ideas

"From my first video to a monetized channel, it took less than two months."

The Cheeky Celt - Content Creator

"We used to borrow YouTube footage. Now we create and own lessons that truly hold attention."

Dreamtime Learning - Education

"Our videos reach new customers across countries, languages, and beliefs we care about."

Tapira Expeditions - Travel Agency

"Every video I make brings us closer to a greener Northwest Africa."

WRME - Non-profit Organisation

"I used to spend half a day on a video. Now it's 30 minutes. Sales doubled once I started creating all my content in Invideo."

GLD T&C - Marketing Agency

0M+

users across 190 countries

0M+

videos created per month

YOUR

turn to create

Try Recraft AI on Invideo

1. Select Recraft V4

Select Recraft V4 and type a text prompt describing the image you want. Be as specific as you like - include style, colors, mood, composition, and whether you need raster or vector output.

2. Prompt & Refine

Review the generated options and fine-tune. Use built-in editing tools like inpainting, outpainting, background removal, and style adjustments, to get exactly the result you need.

3. Generate & Download

Hit generate and download your image in PNG, JPEG, or SVG format. On invideo, drop it directly into your project, thumbnails, overlays, scene visuals, and more. No re-uploading needed.