Recraft

What sets Recraft apart

Design taste, built into the model

Recraft V4 was developed with professional designers and tuned to make deliberate aesthetic decisions: composition, color relationships, detail hierarchy. Outputs look intentional rather than generated, which is the difference between an asset and a draft.

Real vectors, not converted ones

Recraft is the only major AI model that outputs true, editable SVG files from a text prompt: structured layers, clean geometry, infinite scale. Icons, logos, and illustrations arrive production-ready, no raster-to-vector conversion in sight.

Your brand, locked as a style

Upload references and define custom styles, and every generation follows your visual identity: colors, style, composition. The hundredth asset matches the first one.

Characters that read human

Skin has texture, faces have asymmetry, expressions have weight. Where most models hand you a person with a plastic sheen, Recraft generates characters that pass the second look, which is the look that matters.

Text that lands clean

Headlines, captions, and labels render legible and intentional inside the image. For social graphics and promotional work where the words carry the message, the words actually arrive.

What Recraft is best used for

Social media graphics and ad creatives

Recraft lets you create scroll-stopping visuals for Instagram, Facebook, LinkedIn, and TikTok, with one visual style holding across the whole campaign. On-brand posts, story graphics, and paid creatives from the same style lock.

Characters and lifestyle imagery

Lifestyle shots, portraits, and recurring characters, with skin and faces that hold up in close crop. The human in the frame reads as a human, not a render.

Thumbnails and cover images

Make thumbnails and video covers where the title lands sharp and legible every time. The thumbnail is the click, and the text is the thumbnail, so this is where Recraft earns its keep.

Vector icons and illustrations

Describe an icon set, a UI element, or an illustration and get it back as production-ready SVG, consistent in line and style across the whole set. Built for app design, website assets, and infographics that get resized forever.

Brand marketing assets at scale

Upload your brand references once and generate campaign visuals, presentation graphics, and collateral by the hundred. The design queue stops being the bottleneck between the campaign and the calendar.

Product mockups and presentations

Generate realistic product mockups, pitch deck visuals, and presentation graphics in seconds, the compositions you would normally wait on a designer for, ready while the meeting is still on.

AI logos and brand identity

Describe the mark you have in mind, iterate with style adjustments, and walk away with logo and brand identity concepts as scalable, production-ready SVGs.

How to use Recraft with invideo agents

On invideo, Recraft runs inside an agentic workflow: the agent hands it the design work, writes prompts with the specificity the model rewards, and holds your brand style across every call. Here is how it works in practice:

The agent picks the right model intelligently.

Recraft sits on a roster of 200+ models, and the agent routes work to it where it wins: vectors and logos, brand-locked assets, text-led graphics, the works.

You give the direction, the agent gives the art direction.

Recraft rewards prompts that read like a creative brief: style, colors, mood, composition, raster or vector. You say what the asset is for, and the agent writes the brief with the design language the model was tuned on.

Your brand style travels with every call.

Approve your references and palette once, and the agent carries them in its memory to each Recraft generation, so campaign asset forty matches campaign asset one without anyone re-describing the brand.

Inside invideo, generating an image is just the start.

A logo becomes an animated sting, and a social graphic becomes the ad it was teasing. The agent carries the still into Seedance 2.0 as a reference or Veo 3.1 as a first frame, and the design keeps going.

You always stay in control.

You set how much the agent does on its own: let it generate images freely, or see every prompt before it hits generate. That setting is yours to make, and yours to change.