Author
Rachel from invideo
Rachel is a marketing and communications consultant that also contributes regularly to the invideo marketing blog. Her work over the past decade includes producing research publications, leading fundraising and grant writing teams, and conceptualising brand identities and digital media campaigns for nonprofits, social businesses and startups. When she’s not working, she enjoys books, good coffee and afternoon naps.
How To Stand Out on LinkedIn Using LinkedIn Cover Videos
Whether you’re looking for a job or aiming to reach new customers on LinkedIn, it can sometimes feel impossible to stand out among the 756 million members on the platform.Video could be your answer. W
20 Best Infomercial Examples to Drive Sales (with Templates & Pro Tips)
Did you know infomercials have been around since the 1940s? While you might think that’s where they should stay, think again! This one by Squatty Potty, for instance, went viral on YouTube and got 40
The Easiest Guide to Internet Marketing in 2026 with Ideas + Examples
With global internet users reaching almost 5 billion in 2026, internet marketing is one of the easiest and most affordable ways to reach the right prospects. It doesn’t just help you gain visibility b
2026's Top 12 Marketing Channels to Grow Your Brand
Companies spend $1 trillion on marketing globally. But how much of this spend actually generates returns? The returns on your marketing spend are directly proportional to how solid your marketing stra
14 Fitness Social Media Ideas For More Clients in 2025
A big part of building a fitness brand today is learning to use the social media landscape effectively. After all, that is where your target audience spends most of their time. In fact, the average US
25 Best Gym Ad Examples to Grow Your Brand in 2026
A strong advertising campaign could be the difference between a full gym and an empty one. Ads help increase your visibility in the digital world, boost membership signups, and engage the crowd you’ve
35 Sales Promotion Ideas to Grow Your Brand in 2026
There’s a lot that goes into running a successful sales promotion campaign - and if your only sales promotion idea for 2026 is to put up a ‘For Sale' sign and wait for customers, that’s not going to c
7 High-Converting Examples of eCommerce Product Videos with Templates
Product videos can be make-or-break moments for your brand – 84% customers say they’ve been convinced to make a purchase solely based on a brand’s video. But with the increasing competition in the spa
How to Make Product Videos That Sell in 2026
84% of customers claim they’ve been convinced to buy a product or service by watching a brand’s video. This statistic simply reiterates what many of us already know – that as a brand, you simply canno
How to make a slideshow with music on iPhone and Android
Have you ever wanted to make a digital slideshow of your favorite images and videos? You could use some in-built apps on your phone to do this but they don’t offer enough customization options. On the
8 Brilliant Explainer Video Ideas and How to Make Your Own
If you’re looking to create effective explainer videos for your brand and business, you’re in the right place. In this comprehensive guide on explainer videos, we’ll take you through the exact 8-step
10 Tried and Tested Ways to Make Money on YouTube in 2026
Have you ever wondered how your favorite YouTube creators make money from their videos? What if we told you there are a bunch of ways to do this on YouTube - even if you don’t have a ton of subscriber
Top 5 Free Programs to Make Animated Gifs in 2026 (Without Using Photoshop)
56% of email marketers added GIFs to their marketing emails in 2026. As more brands recognize the potential of using animated GIFs in their marketing outreach, this number will only increase.If you to
How to do the TikTok Vogue Challenge in Under 10 Mins (With Ready-to-Use Template)
If you’re looking to leverage TikTok for your brand or business, participating in trending challenges is critical for success. A super popular challenge that brands should definitely consider for thei
How to Embed a Video in Google Slides in Under 5 Mins: A Step-by-Step Guide
If you’re wondering how to make your presentations more engaging, why not add a video to your slides? Video is fast-becoming the most popular medium of content creation - and it’s not just restricted
How to Add Text to TikTok Videos in Under 5 Mins: Step-by-Step Guide
80% of US consumers are more likely to watch videos if they have text or captions. This checks out with our own report on how the top 300 brands are using TikTok in 2022, where over 50% of the 650 tre
How to grow your business with Instagram: Complete step-by-step guide
Instagram has over one billion users and 90% of them follow at least one business while 50% of them are more interested in a brand when they see it on Instagram. Using Instagram for your business is a
10 Proven Real Estate Marketing Ideas For Success in 2026
There’s been a tectonic shift in the way people are looking at property investments right now. In 2021, 63% buyers bought their homes without visiting them physically and 92% of them say they use the