For too long, creating professional brand videos felt like an expensive luxury reserved only for large corporations. But in reality, whether you’re a solo entrepreneur, a local business, or an established company, your brand deserves a video that directly speaks to your audience.
In fact, the 2023 HubSpot report on video marketing showed that 96% of marketers agreed on the effectiveness of videos in increasing customers’ understanding of their product or service.
So, if you’re considering a brand video for your business, this guide walks you through the process of creating stunning brand marketing videos using AI.
Let’s dive in.
What is a Brand Video?
A brand video communicates your company's identity, values, mission, and personality. This is different from promotional content like product videos or ads that focus on the "who" and "why" behind your business, rather than just the "what" you sell.
While a product video might demonstrate how your product works, a brand video tells your origin story and shows the broader vision.
Why Are Videos Important in Marketing?
That’s because faces, voices, and stories create a more personal relationship with the audience, which helps in better video branding for business. When potential customers see real people, hear genuine stories, they are far more likely to trust your brand.
Types of Brand Videos
Not all brand videos serve the same purpose. Here’s what different types of brand videos show through their formats:
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Origin Story Videos - The origin story of your business.
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Mission and Values Videos - Your company’s core principles and values.
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Culture Videos - Your team, workspace, and internal environment.
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Customer-Centric Videos - Testimonials and case studies of customers.
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Vision Videos - Aspirations and broader vision.
How to Create Brand Videos: Step-by-Step Process
Creating a brand video the traditional way can cost thousands of dollars and take weeks to complete. For small businesses and entrepreneurs, this doesn't only get expensive but is often complex.
With AI-powered tools like invideo AI, you can produce professional-quality brand videos in a fraction of the time and cost. It manages everything from scriptwriting to video generation, so that you can focus on your story while the technology handles the technical execution. Check out our quick guide on how to create brand storytelling videos with AI.
Tips for Creating Effective Brand Videos
While making a brand video for your business, it’s important to remember that the best brand videos make people feel, not just watch. Here are 5 proven tips to keep in mind:
Tip 1: Lead With Emotion, Not Features
Viewers are more likely to remember how your video made them feel than what it said. That’s why effective brand videos start with emotion, not explanations. A great example is Nike’s “Play New” campaign.
By showing people failing, laughing, and enjoying the process, Nike connects to the human side of sport. When the emotion comes first, and the brand values follow naturally.
Tip 2: Show Real People and Real Moments
Authenticity is now one of the strongest aspects in brand storytelling. Dr. Martens’ “What Does Strong Mean Today?” captures this perfectly.
The campaign features real individuals (not actors) sharing their stories of strength and self-expression.
Tip 3: Keep Your Message Focused
The most powerful brand marketing videos do one thing exceptionally well: they tell one clear story. When too many messages are communicated at once, viewers tune out. UNTUCKit’s brand video is a pretty good example here.
It conveys a single problem that regular shirts look sloppy when untucked, and offers one elegant solution.
Tip 4: Align Video Style With Brand Personality
Every brand has a tone, and your video should feel like an extension of that personality. Belstaff’s “Our First 100 Years” illustrates this principle beautifully.
The production feels premium because the brand is premium. When your visual language aligns with your identity, your audience can feel your brand essence.
Tip 5: Test With Your Target Audience Before Launch
Testing is crucial, as it ensures your tone, pacing, and message connect with the people you actually want to reach. Spotify’s 2020 beta test of its new podcast format, which blended music tracks with spoken-word content, is a great example of this.
Before rolling it out globally, Spotify opened the format to select creators and listeners, monitored engagement, and gathered feedback on usability, licensing, and storytelling flow.
Brand Video Examples for Inspiration
Sometimes the best way to learn storytelling is by studying those who’ve done it right. Here are a few brand video examples for some inspiration:
1. Giorgio Armani: A Creator Beyond Time
The Giorgio Armani: A Creator Beyond Time video is a perfect example of how a brand film can tell a deeper story. It highlights Armani’s creative philosophy with visuals, pacing, and tone that evoke emotion and reflect the brand’s identity.
This kind of storytelling-driven video reinforces brand values and connects with viewers on an emotional level.
2. Make it Real - Invideo AI
The video “Make It Real” is a strong example of how to close a brand story with meaning. It focuses on the universal idea that every creation starts with imagination, showing moments of reflection, determination, and action without mentioning a product.
Eventually, it builds emotion through visuals and tone, and ends with a simple, inspiring message.
3. Invideo x Naru x Comet | Sneaker Promo
This video takes a modern, AI-driven approach to sneaker marketing and uses dynamic motion graphics and bold colors to reflect the energy of sneaker culture.
It shows how design and storytelling can work together to highlight the style, identity, and self-expression.
4. HubSpot: “Company Culture Video”
HubSpot’s culture film opens a window into daily life at the company. Rather than delivering a polished corporate monologue, it captures the energy and authenticity of a workplace that genuinely values its people.
Use these as business brand video ideas for inspiration. Let them spark ideas, but make sure your video reflects your brand’s own story, voice, and personality!
Before You Go...
Creating a brand video is about telling your story authentically and connecting with your audience on a human level. And now, with AI tools like invideo AI, even the technical barriers are gone. You don’t need to master editing software, hire a team, or coordinate complicated shoots. You don't even need Hollywood production value, but genuine honesty and clarity.
So, start creating your first video this week, see how your audience responds, and improve from there. Remember, that’s a part of the process. Your story deserves to be seen, the tools are ready, and your audience is waiting!
