How to Become an Amazon Influencer: A Step-by-Step Guide

In 2017, Amazon expanded its Amazon Associates program into the Amazon Influencer program. The main focus was to offer social media influencers a way to earn commissions by promoting Amazon products to their followers. As expected, it did blow up, and even in 2025, creators are making the most of this opportunity. 

One such example is Jared Bauman (co-founder of 201 Creative), who made over $1,000 in the first month through the Amazon Influencer Program. While not everyone may have the same trajectory, this program is still a promising way for creators to earn through affiliate marketing.

So, if you want to make it big as an Amazon influencer, this is the best guide to get started. Here’s what we have covered ahead:

• What’s an Amazon Influencer
• Why Become an Amazon Influencer
• How Does the Amazon Influencer Program Work
• Amazon Influencer Program Requirements: Getting Approved
• How to Apply to the Amazon Influencer Program
• 10 Proven Strategies for Success as an Amazon Influencer

Now, without any further ado, let’s get right into it!

What’s an Amazon Influencer?

An Amazon influencer is a content creator who promotes Amazon products among their followers through social media. This typically includes creating content that showcases these products in action – pretty much similar to how influencers promote products on social media. 

The only difference between an Amazon influencer and any other social media influencer is that they specifically promote Amazon products and get a commission in return. 

Amazon influencers are also different from Amazon affiliates as they have access to a dedicated Storefront. It is a unique page on the official Amazon website that’s created only for Amazon influencers with a good amount of following on their social media.

Why Become an Amazon Influencer?

As a creator, you have plenty of options to go for. You can monetize your social media presence on platforms like Instagram, TikTok and YouTube. So, why exactly is becoming an Amazon influencer still an attractive option? Here are a few reasons:

1. Better Credibility

One of the biggest advantages of joining the Amazon Influencer Program is the brand name behind it. People already trust Amazon. So when they see that you’re officially connected to Amazon through this program, they naturally take your product recommendations more seriously.

This recognition makes a lot of difference, especially if you're still growing your audience as a newbie. Being linked to a trusted platform gives your content more weight. It shows that you're not just randomly sharing affiliate links but are part of something more credible. This makes people more willing to listen, follow, and even buy from your recommendations.

2. You Get Your Own Storefront

Another big plus is that you get your own Amazon storefront. It’s a single page that’s branded with your name or handle, where you can organize and display all your favorite or recommended products. This makes it way easier for your followers to shop from you because they don’t have to dig through old posts or keep asking for links.

Compared to regular Amazon affiliates, who just share individual product links, you have something more permanent and professional. This way, your storefront works like a central spot where your audience can come back anytime they’re looking for something you’ve mentioned. Over time, it acts almost like your own mini online shop, without any of the setup hassle.

3. Earn Without Creating Your Own Products

As an Amazon influencer, you get to start earning without having to build your own brand or handle logistics. You don’t need to create products, ship anything, or manage customer questions. Simply recommend what you already like or use, and Amazon takes care of the rest.

This makes it especially useful if you’re a content creator who wants to monetize but isn’t ready to launch a full-fledged business. You can stay focused on what you do best – creating content and building your audience while still having a way to earn from the trust you’ve built over time!

4. Stay Organized and Consistent

Having all your recommended products in one place also helps you stay more organized. Instead of scattering product links across stories, captions, or random comments, you can just guide people to your storefront. It keeps your content cleaner and makes it easier for people to explore what you’ve shared even if they missed your original post.

Plus, your product suggestions stay visible for longer. If someone visits your storefront weeks or months later, they can still see your top picks, grouped by category or theme. It’s a pretty simple way to keep your recommendations working for you in the background, even when you’re not actively posting.

How Does the Amazon Influencer Program Work?

If you’re wondering how to become an Amazon influencer, Amazon has a separate application process for the program, If approved, you get instant access to millions of products available on Amazon. You will explore this in the next section in detail but for now, let's understand how this program basically works.

Once you are approved, you get access to a dedicated Storefront on the platform, which is a personalized page to showcase your recommended products. You also get a unique link (affiliate link) to the page which you can share with your followers across all your social media platforms. Whenever someone clicks that link and buys the product through it, you will earn a commission. 

Here’s a glimpse of the category-wise commission rates: 

The more helpful and relevant your product suggestions are, the more likely people are to shop through them. This setup makes it easy for you to earn through your social media influence without creating your own products or managing inventory. It's also convenient for your followers as they can visit one dedicated face to find and shop the exact items you talk about.

Amazon Influencer Program Requirements: Getting Approved

Unlike the Amazon Associates program, which requires you to have your own website or blog, the Amazon Influencer program requires you to have a strong social media presence. Here are the requirements you need to fulfill:

• Choose one platform where you have the most number of followers and highest engagement rates – it can be either Instagram, YouTube, Facebook, or TikTok.
• While the program guidelines don't specify the minimum number of followers required to qualify, it’s recommended to have the number in at least thousands. It's not a necessity but it will definitely help you to qualify for the program because in the end..NUMBERS DO MATTER!
• As for the engagement rates, again – there is no specific number. However, it’s always better to have a strong user engagement to make sure people buy from your affiliate links.

How to Apply to the Amazon Influencer Program?

Now, let’s go over the Amazon Influencer program sign-up process you need to follow. Here’s a step-by-step guide:

1) Visit the official page of the Amazon Influencer Program to sign up for the program.

2) If you’re an existing Amazon customer, sign in with your credentials. If not, create an account using your details.

3) Once logged in, you will be asked to link one of your social media accounts (Instagram, YouTube channel, Facebook page, or TikTok) where you have the best presence in terms of reach and influence. Once chosen, click on it from the given options as shown below.

✨ Tip ✨: If you have a good presence on YouTube or Facebook, try to prefer that, as you will be instantly notified whether you are approved or not. With Instagram or TikTok, it takes around 4-5 days to get verified. However, if the verification period is not a concern, you can choose the platform with the maximum followers and engagement.

4) Next, complete your profile and add details about your Storefront. Once done, click on “Save and Finish” to proceed and complete the last verification step, which would need you to follow their official Instagram handle. Follow the page on Instagram and complete your verification process. 

10 Proven Strategies for Success as an Amazon Influencer

Establishing yourself as a successful Amazon influencer needs a more strategic approach. Here’s how you can go about it:

1. Know your Direction

If you're thinking about stepping into this space, make sure to look at the bigger picture of your personal brand. This is important because having an audience is one thing but turning that following into a source of trust-based recommendations takes much more intention.

Rather than just picking a product category and running with it, consider what kind of experience or lifestyle your content reflects. For example, you can think about:

• Are you known for helping people save time?
• Do you focus on home comfort, productivity, or personal wellness? 

Basically, clarify the value behind your content and how you can help your audience connect the dots between your message and the items you highlight. It’s also wise to think about the journey your audience goes on. This can be about the problem they are trying to solve and exactly why they landed on your profile. 

Then, think about the types of products that can genuinely solve those problems and how your content can guide that decision. Even small shifts in your messaging or visuals can make a big difference in how people perceive your expertise and follow your suggestions with confidence.

2. Be Selective with the Products to Promote 

Amazon’s endless catalog might make you want to promote anything that looks popular or high-earning. But here’s the reality: If you start recommending any random product (even if they’re trending), it can make your content feel hard to trust. When people can’t tell the difference, they might doubt whether you’re suggesting items because they’re helpful, or just because they’re profitable.

When your product choices reflect a clear point of view, your audience starts to recognize your taste, your values, and your standards. Over time, that consistency shapes the way people see you: someone they can count on for actually useful recommendations.

So, how to get started with this?

First of all, look at how a product is performing in the market. Items with strong ratings and plenty of real, positive reviews offer proof that they deliver on their promises. This matters more than it seems because when a follower buys something based on your suggestion, their experience becomes a reflection of your judgment. 

At the same time, every product you promote should make sense within the bigger picture of your content. Now, it doesn’t have to be flashy, but it must have a clear purpose. The more naturally it fits into your daily life and message, the more believable it becomes for your audience.

3. Design your Storefront Carefully

Your Amazon storefront is everything if you are trying to establish yourself as an Amazon influencer. It will contain all your curated product selections, so make sure you choose the right profile photo, cover photo, and page tagline. All these elements need to be as relevant and attractive as possible so that people can instantly identify your store among others.

When your profile is completed, you can change these details anytime if needed. However, it is recommended to make the alterations in the initial stages to ensure a cohesive storefront with consistent branding. If you find it challenging to attract new followers, refer to Amazon’s Creator University, which provides access to numerous resources for influencers and creators.

4. Use Amazon Live

Amazon offers a separate live streaming platform, especially for Amazon Live influencers, where you can promote your brand and recommend the items to your followers. You can do these live streams through any of the social media sites you have linked to the platform. This way, your followers can directly go to these live streams and browse through the products you recommend.

Through Amazon Live, you can focus on marketing specific products and recommend them to your audience. This makes it all the way easier for your followers to browse through the products they are interested in and even interact with each other through the chat box. Therefore, it's an amazing feature you should definitely leverage as an Amazon influencer.

5. Curate Custom Product Collections

Another useful strategy you can adopt is creating custom product collections based on some specific themes focused on a particular solution. This will increase the odds of people not buying just one or two products from your collection, but the whole list. For example, you can create a separate collection for daily essentials and occasion-specific items. 

As per the guidelines, you can create up to 5 curated collections on one page. You also have the option to group your products based on shopping interest, new product lines, particular seasonal items, or even categories. Each collection can have up to 60 products and would need an image and collection name, along with an option to add extra asset tags and descriptions. 

To create these collections in your store, you can follow the given steps:

• Go to the store builder and add a new section on the page.
• Choose your product collection tile and add it to the right place.
• Upload the image, add the title, and other details.
• Add the products by creating a list or selecting items through the search bar.
• To customize the layout, you can go to the “Show design options” menu.
• Once done, you can review the details and submit the same for publishing.

Alternatively, you can also create or add a product collection by simply converting your current product grids into collections with the help of a conversion tool. You can find this in the store builder.

Simply choose the product grid you want to convert and click on “Change to product collection” to proceed. Finally, add an image, give a name to your collection, and it’s done!

6. Use AI-Generated UGC Product Videos

Being an Amazon Influencer is all about using your special media influence to recommend the right products available on Amazon to your audience. With that being said, it can be a smart move to incorporate the benefits of UGC (user-generated content) as it further adds more authenticity while helping you scale your content. 

But here’s the deal: Filming high-quality content regularly can be time-consuming and not always practical.

This is especially true if you're promoting multiple products or working with tight schedules. AI tools like invideo AI remove all this hassle and let you create AI UGC videos without having to constantly film. Simply create your own avatar or choose from ready-made ones and use them to produce video content that still feels personal but takes much less effort to create!

It’s an efficient way to keep your content pipeline full without compromising quality or burning out from constant shoots. This way, you can promote more products, test different styles of messaging, and stay consistent – all while saving time on filming and editing!

7. Always go with the Trends 

As a creator, trends must be a part of your strategy and the same applies to Amazon as well. Products that people like today won't always be their favorite. While some items may stay popular because they probably work well, but new products and changing customer habits often shake things up quickly.

To keep up, always focus on what’s trending and also listen to your followers. Regularly check the comments and messages, as it will help you to understand what people are curious about or need help finding. You can also use the “Movers & Shakers” section to check out the most popular products that are gaining traction.

Another good way is to look at which products are getting good feedback and strong sales in your niche. In fact, it would also be a good idea to look at what other creators are sharing and keep an eye on the newest items being released. Some of these items might be even better than the ones you're already featuring, so be ready to swap things out if needed!

8. Try New Content Formats

Getting noticed online often depends on how creatively you’re sharing your content. While sticking to what’s worked before is smart, trying out new types of content can open doors to wider reach and stronger engagement.

If you usually post short videos on one platform, think about testing longer videos where you can explain things in more detail. Different formats speak to different types of followers, and expanding your content style can help you stay fresh and reach people you might be missing.

9. Regularly Analyse Your Performance

To improve your results as an Amazon influencer, you need to know exactly what’s driving engagement and sales. Without this, you might keep repeating content that looks good on the surface but doesn’t actually convert.

On Amazon Live, start by tracking viewer retention and interaction. Now, high view counts don’t mean much if people leave early or don’t comment, follow, or click through. If your engagement drops after a certain point in the stream, review what changed. 

• Was the pacing off?
• Did the product demo lack clarity?
• Did you shift focus too quickly? 

It can be anything. These patterns will show you what holds attention and what loses it. Reviewing this data regularly lets you adjust your approach based on evidence, not guesswork. Over time, you’ll stop wasting energy on content that doesn’t drive any results and focus more on that which does. 

10. Collaborate with Other Creators

Partnering with other creators in your niche is one of the easiest ways to reach new, relevant audiences. When you team up with creators whose content overlaps with yours (even slightly), you get access to viewers who are already interested in similar products or topics. This also creates space for cross-promotion. For example, you can

• Highlight each other’s Storefronts
• Tag one another in posts
• Co-create content that drives traffic to both profiles. 

These strategies work because the audiences are already aligned, which makes engagement stronger and more meaningful. As a result,  

• Your content becomes more dynamic through joint live streams, shared reviews, and story takeovers.
• You get new ideas to present products or try out new formats you haven’t explored yet.

Overall it’s a good way to grow without needing to constantly reinvent things on your own. So, start simple. Look for creators whose tone and audience sit right with yours, and build from there. It will help you strengthen the kind of content people want to come back to!

Frequently Asked Questions 

1. As an Amazon influencer, what kind of content should I mostly focus on creating?

Try to focus mostly on product reviews, unboxing videos, and tutorials that actually show how a specific product really fits a purpose.

2. Is there any other way to apply for the program?

No, you can only apply for the program through the official website.

3. Do I need to have a certain number of followers to qualify for the program?

Not at all. There is no minimum follower requirement but it is good to have a substantial following to make it work for you.

Final Thoughts

Launched nearly 8 years ago, the Amazon Influencer Program continues to be a game-changer for creators even in 2025 looking to turn their content into income. With growing opportunities, strong brand partnerships, and a platform that rewards authentic recommendations, there’s never been a better time to get started!

If you want to learn more about creating videos with AI & growing your income as an influencer, we highly recommend checking our YouTube channel. 

Here are some other helpful resources to learn how you can do a lot more with AI to make money online:

• How to Make Money on TikTok
• How to Make YouTube Shorts: Create YT Shorts Using AI
• 32 Best Affiliate Programs With High-Income Potential