Creating videos that make people stop scrolling and actually watch your brand no longer takes a Hollywood team or a massive budget. Thanks to AI tools, small businesses and creators can now produce high-quality videos in minutes, without the need for complex software or editing experience.
This matters because video content generates 1200% more shares than text and images combined. That’s why great video content works so well for marketing your product or service across platforms. However, it is important to understand which format fits best for which use case, so that you can focus not just on making more videos but on the right ones.
In this guide, we’ll explore 10 proven marketing video types, why they work, and how to create them easily with AI, even if you’re just starting out.
Let’s dive right in.
Best 10 Marketing Video Ideas For Your Business
If you want to create a marketing video for your business, you have several options to choose from. Here are the top 10 marketing video types to know:
Idea #1: Explainer Videos
Explainer videos are short videos that help people quickly understand what a product, service, or idea is all about and why it matters to them. Instead of using complex language or long guides, they show just the main points in a clear way, which is why they work so well to help viewers decide if they’re interested or want to learn more.
For example, the explainer video “WalkMe(X) – The Premier Contextual AI Copilot for the Enterprise” by WalkMe (X) illustrates this well.
In just a little over a minute, it clearly communicates what WalkMe(X) is, who it’s for, and how it helps organizations improve their productivity with contextual AI.
How to Make it
Here's how you can create a similar explainer video for your business:
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Free & Fast: Use your camera phone or a screen recording tool to show your product in action. Layer in text, graphics, and background music using tools like invideo to make it visually appealing without heavy production.
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Use AI: If you’re unsure how to structure the narrative or design visuals, use AI tools to generate scripts, match relevant imagery, and even automate the video creation process. Check out our prompt guide to learn more about how you can create a good prompt for this and other use cases.
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Hire an Agency: For polished corporate explainers, you can also collaborate with a professional agency.
Pro Tip
Keep each video focused on a single core message and don't try to explain everything at once. You can also use AI tools to scale this approach across multiple “micro-explainer” topics and experiment with different storytelling angles to maintain freshness.
Idea #2: Product Demo Videos
Product demo videos showcase your product in action, showing how the product features apply to real-life use cases. This format works well because viewers can see exactly how your product solves their problem before making a purchase, so they can understand what to expect in everyday scenarios.
This promo was made for Mercedes-Benz G-Class entirely using AI, featuring the model’s top capabilities and how it performs well under varied circumstances.
It also highlights some of the product’s USPs, all in a pretty convincing manner with stunning visuals.
How to Make it
Here's how you can create a product demo video for your business:
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Arrange Product Access and Filming Location: Schedule time and space to film your product in use, ensuring all features you want to demonstrate are ready.
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Coordinate Skilled Presenters or Demonstrators: Secure team members or experts who can clearly show the product in action and explain its benefits.
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Leverage AI Video Tools for Efficient Production: Use AI video generators to create demos with AI avatars or automated voiceovers, reducing time and cost in producing your video.
Pro Tip
Focus on solving one main customer pain point in your demo and show the transformation, not just a list of features. Let viewers see the genuine improvement your product delivers in a real-world context.
Idea #3: Testimonial Videos
Testimonial videos feature real customers openly sharing their experiences and results with your product or service. This format works because people trust honest stories and firsthand feedback more than scripted marketing, making social proof stronger and helping viewers relate to genuine outcomes.
For example, in the video below, sellers from Avalanche Brands, Tech Armor, and Hub Into One Call talk about how Amazon FBA (Fulfillment by Amazon) helped grow their businesses and reach new customers.
These stories highlight before-and-after comparisons, demonstrating measurable impact in their own words.
How to Make it
Here's how you can create a testimonial video for your business:
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Identify and Schedule Willing Customers: Find authentic customers willing to share their experiences and arrange the interview sessions accordingly.
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Create a Comfortable Interview Environment: Ensure a relaxed setting to capture spontaneous and genuine feedback from customers.
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Use AI Editing and Subtitling Tools: Employ AI-powered video editing to polish clips quickly, generate accurate subtitles, and make testimonial videos accessible.
Pro Tip
Ask each customer to talk about specific, measurable results (like growth numbers or time saved) and their "before" state. This makes their testimonial more relatable and valuable for prospects considering your solution.
Idea #4: Tutorial/Educational Videos
Tutorial and educational videos are step-by-step guides teaching viewers how to do something relevant to your business or industry. They work well because they offer real value, making it easier for your audience to solve a problem or learn a new skill while positioning your brand as a reliable expert.
For instance, the video shown below breaks down exactly how you can create an AI avatar using invideo AI.
Viewers see each setup live, hear why every choice matters, and get actionable ideas they can follow without feeling overwhelmed.
How to Make it
Here's how you can create a tutorial or educational video for your audience:
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Plan Content and Gather Demonstration Materials: Outline your step-by-step tutorial and assemble any tools or software needed for a clear demonstration.
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Book Knowledgeable Presenters and Recording Setup: Arrange for experts to instruct in a quiet and well-lit environment.
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Utilize AI for Scriptwriting and Enhancements: Use AI tools like invideo AI to generate scripts, voiceovers, and add informative on-screen text to ease up creation and engagement.
Pro Tip
Use clear, numbered steps and demonstrate the action live. Showing the full process with all decisions and fixes to make your video feel practical and build real trust with viewers.
Idea #5: Behind-the-Scenes Videos
Behind-the-scenes (BTS) videos give your audience a look at how your business runs, how your products are made, or what your team’s day-to-day looks like. This style works because it makes your brand feel more human and relatable, allowing viewers to see the real people and genuine effort behind what you do.
Here’s an example showing how the Rome Explainer video was made using Google Veo 3.1 inside invideo.
It shows the complete workflow, letting users understand how it was made and even how they can create such videos.
How to Make it
Here's how you can create behind-the-scenes (BTS) videos for your business:
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Secure Access to Workspaces and Operations: Coordinate with teams to film authentic moments during regular business activities.
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Encourage Team Participation: Motivate your staff to share casual, candid moments that reveal genuine company culture.
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Apply AI Video Editing for Quick Assembly: Use AI-powered editors to compile footage seamlessly, enhance visuals, and add branding with minimal manual effort.
Pro Tip
For BTS content, authenticity always trumps high production value. Show things as they are, not just as you wish they’d look. You see, realness draws viewers in and invites them to feel part of your story.
Idea #6: Company Culture Videos
Company culture videos shine a light on your workplace environment, the relationships between team members, and the values that drive your day-to-day work. These videos work because they make your business feel more approachable, help attract customers and employees who share your values, and give a true sense of what it’s like to be part of your team.
In this video, CEO Scott Thomas shares his realization about the impact of company culture, highlighting how the shift to a happy, united team transformed the business.
The caption calls attention to the energy and alignment that developed thanks to strong leadership and a shared sense of purpose. Team enthusiasm, mutual respect, and excitement for the future are all visible, which makes the company relatable to both potential clients and job seekers.
How to Make it
Here's how you can create a company culture video for your business:
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Organize Team Participation and Availability: Plan filming days where team members can showcase office life, meetings, and group interactions that represent your workplace culture.
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Arrange Filming Locations Within Your Workspace: Identify and book office areas, break rooms, or event spaces where team dynamics naturally play out.
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Utilize AI Video Tools For Fast Editing: Use AI-powered platforms for compiling clips, adding captions, and streamlining editing to quickly turn footage into engaging, brand-consistent culture videos.
Pro Tip
Let team members’ personalities shine on camera. The more authentic and diverse the voices, the stronger the connection with viewers, as it speaks for the rawness of these interactions.
Idea #7: Product Launch Videos
Product launch videos are crafted to build excitement and officially announce new products, features, or services. They work because they generate buzz, spark immediate interest, and encourage your audience to be among the first to try what’s new, which boosts early adoption and momentum for your launch.
The video announces the launch of invideo V4.0, spotlighting new features like AI Twins, improved UGC ad creation, and an enhanced Magic Box editing suite.
With a confident spokesperson and clean visuals, it quickly outlines headline benefits like consistent AI videos, better ad results, and performance improvements. The messaging creates urgency and exclusivity, encouraging viewers to try out the platform and be the first to experience these upgrades.
How to Make it
Here's how you can create an engaging product launch video for your business:
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Coordinate With Product And Marketing Teams: Meet with stakeholders to align on launch messaging, product demonstration timing, and key features to highlight.
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Schedule Location, Talent, and Demo Assets: Book launch event spaces, secure spokespeople, and gather demo products or props needed for shooting.
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Leverage AI Platforms For High-Impact Announcements: Use AI video generators to automate scripting, design dynamic visuals, and create teaser clips optimized for multiple channels.
Pro Tip
Give just enough info to spark curiosity and excitement. Don’t reveal everything up front. Use teasers and sneak peeks to build hype, so your audience is eager to learn more when launch day arrives.
Idea #8: Case Study Videos
Case study videos are in-depth stories showing how a specific client or customer achieved meaningful results using your product or service. They work because they offer real-world proof, which is especially important for B2B buyers and for high-ticket offers by spotlighting concrete data, actual client journeys, and measurable outcomes.
In this video, Salesforce demonstrates how it supports Siemens’ go-to-market strategy through unified data and the Agentforce platform. The story guides viewers through Siemens' challenges, the specific Salesforce solutions they implemented, and how these changes led to accelerated sales growth and the development of new revenue channels.
Siemens team members share their experiences, along with real business metrics, giving credibility and showing exactly what has improved and how.
How to Make it
Here's how you can create a case study video for your business:
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Select a Client Story With Real Results: Choose a client willing to share their journey, ensuring access to their team and valid performance metrics.
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Arrange Interviews and Gather Data Assets: Schedule interviews with project participants and collect any supporting data (charts, reports, testimonials).
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Employ AI Video Generators for Quick Case Study Creation: Paste written case study content or transcripts into AI video platforms to swiftly transform text into compelling video stories.
Pro Tip
Follow a clear problem-solution-results structure and ask clients to share actual metrics (e.g., growth rates, revenue gains) as well as their personal testimonials. This can help in making your case study videos both convincing and relatable.
Idea #9: Expert Interview Videos
Expert interview videos capture conversations with industry leaders, specialists, or satisfied customers, letting viewers hear firsthand about ideas, experiences, and innovations. This kind of video works because it brings trusted credibility to your brand while sharing valuable perspectives, practical insights, and even product know-how your audience wants to hear.
In this video, invideo AI’s co-founders Sanket Shah (CEO) and Anshul Khandelwal (CTO) talk through why they built the V4.0 platform and how it lets users clone themselves, clone their products, and hire AI actors to make full-length videos.
The founders discuss the innovation and real-world impact in an unscripted, direct way, mixing product features with their own journey and perspectives. By featuring both Sanket and Anshul, the video feels personal, professional, and gives viewers clear context and valuable advice on leveraging AI in content creation.
How to Make it
Here's how you can create an expert interview video for your business:
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Book Industry Experts or Internal Leaders: Schedule time with knowledgeable guests whose insights will interest your audience.
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Prepare Interview Setup and Question List: Organize a quiet filming space, test audio/video gear, and draft main questions to guide the interview naturally.
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Streamline Post-Production With AI Editing Tools: Use AI video editors for seamless cuts, auto-generated subtitles, and enhanced audio to produce polished, shareable interview content.
Pro Tip
Have a flexible plan: Prepare talking points, but let your guests speak freely. Candid conversation builds trust and delivers deeper insights than scripted soundbites.
Idea #10: Social Media Short-Form Videos
Social media short-form videos are vertical clips, usually 15–60 seconds long, made specifically for platforms like Instagram Reels, TikTok, and YouTube Shorts. They work because they have massive organic reach and generate the highest engagement rates out of any video format.
In this video, creator Gordon Ly announces using Sora 2 without a watermark, with a touch of humor, punchy on-screen text, and a relaxed style.
The content jumps straight to the hook, uses informal language, and maintains a fast pace, all optimized for social media audiences who scroll quickly and expect instant value.
How to Make it
Here's how you can create high-performing short-form social videos for your business:
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Shoot for Vertical Format and Fast Takes: Schedule short video shoots using phones or webcams, focusing on upright orientation and tight timeframes.
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Collect Footage, Voice Clips, and Visual Assets: Gather quick clips, trending audio, and eye-catching visuals for immediate audience impact and platform compatibility.
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Automate Clipping and Captioning Using AI: Even better, you can deploy AI-powered short video generators to extract highlights, add snappy captions, and create multiple viral-ready clips from longer content.
Pro Tip
Always hook viewers immediately, add captions for silent viewing, and use trending audio when it fits your message. With AI-powered templates, you can quickly create polished videos that look professional and work perfectly on each major social media channel.
How to Get Started With Creating Marketing Videos?
If these 10 video ideas got you excited but also a little overwhelmed, you’re not alone. It’s natural to think you’ll need a full team, an agency, or hours of editing practice before you can even begin. But here’s the good news? You really don’t.
AI has completely changed how marketing videos come to life. Sure, it won’t replace a high-end agency production, but it gives you something much better: freedom to experiment. You can create multiple video versions, test what clicks with your audience, and refine your strategy without a big budget.
If you want a clear step-by-step walkthrough, check out this quick guide on how to make marketing videos.
Quick Action Steps
Let’s simplify the process further. Here are some focused steps to get started right away!
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Pick 2–3 video ideas that match your current goals: If conversions are your priority, start with explainer or demo videos. For awareness, go for educational or behind-the-scenes content.
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Begin with the easy formats: Testimonials and behind-the-scenes clips are the most natural to make. So, focus on these before trying more polished formats.
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Batch your content: Instead of filming one video at a time, create multiple pieces and keep them in batches.
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Experiment and track results: Try out different hooks, tones, or lengths for the same video type.
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Keep refining: Once you know what works, make more of it and adjust your approach accordingly.
