With Cyber Monday just around the corner, 2021 is set to be another record year for online holiday shopping. With so many brands looking to increase their online sales, video ads are a great option to attract more customers and get the biggest bang for your buck.
In this article, we’ll show you 5 Cyber Monday Facebook video ad ideas that you can take inspiration from to create a thumb-stopping video ads for your brand this Cyber Monday. And if you stick around till the end, we’ll show you how you can create these videos in a matter of minutes with InVideo’s online video editor.
Let’s jump right in!
1. Highlight Your Discounts With Bold Text
While imagery and transitions have their own place, the power of the written word cannot be discounted. Selectively emphasizing text in your videos can help you grab your viewers’ attention by making the most prominent details like discount percentages and sale duration instantly visible.
Check out how Peppermayo made their sale super prominent with bold text in their Cyber Monday Facebook ad above. They’ve kept the text in high contrast to the other visual elements so it’s easier to read and grabs people's attention. Also notice how their visuals are coupled with catchy copy that says "VIP ACCESS TO OUR BIGGEST SALE!"
You can highlight your discounts with your own bold text video using this template.
Click here to use this template.
2. Use Transitions To Keep Your Audience Hooked
Quick transitions make your video appear more engaging because of the sense of movement they create as well as the seamless shift from one part of the video to the next that they provide.
Black Sheep Cycling has created a great Cyber Monday Facebook ad with quick transitions between visuals and text animations. Also pay attention to the content of the copy that is simple yet attractive making it ideal for Cyber Monday deals.
You can create a similar video with quick transition effects using this InVideo template.
Click here to use this template.
3. Keep Things Minimal To Reveal Exclusive Deals
You don’t always need a lot going on in your videos to grab attention. Sometimes you can stand out by doing the opposite and keeping things super minimal and classy. Minimal designs also have the added benefit of getting the message across quickly to your viewers.
A good example of a minimalist ad is the one above by Sundree accessories – A simple image with a few animations and very little text is a great way to highlight their Cyber Monday-Black Friday deals.
You can create your own minimal style facebook ad video using this InVideo template.
Click here to use this template.
4. Showcase Discounts With a Photo Montage
Photo Montage videos work wonderfully for social media platforms, and Facebook is no exception to this. It’s all about letting the picture flow like a slideshow and showcasing important information in a short span of time.
Actively created a photo montage for their Cyber Monday Facebook ad and added catchy music to showcase their premium athleisure and sports wear.
You can showcase a similar photo montage video using this InVideo template.
Click here to use this template.
5. Create a Video Slideshow
Video slideshows can be very powerful storytelling tools if used right. A balance of engaging video with the right text and music can help hook your viewers and drive conversions for your brand.
Take inspiration from Whitemax Teeth Whitening who created a compelling Cyber Monday Facebook ad showcasing a customer using their product followed by customer testimonials of happy users. The text on top sends a clear message and instantly helps grab attention.
You can create a similar video slideshow using this InVideo template.
Click here to use this template.
Bonus: How To Create Scroll-Stopping Cyber Monday Video Ads Using InVideo?
Now, let's look at how you can find over 5,000 video ad templates on InVideo and customise them for your brand
Step 1: First, select the aspect ratio of your video. Facebook supports all aspect ratios but it’s recommended to use the 1:1 aspect ratio. Click on the Use this template button to start editing.
Step 2: You’ll now be taken to the InVideo editor where you can import your own photos and videos to the template. To do this, click on the Uploads menu on the left corner of your screen. Next click the Upload Media button to export your photos/ videos to InVideo.
You can also choose high-resolution photos and videos from InVideo’s in-built library.
You can also add your own logo to the video. Just click on the space that says Upload Logo and you will see a pop up asking you to import it to the InVideo editor.
You can then select the file from your computer and once it is uploaded, it will automatically be positioned in the space for the logo.
Note: Once you add your logo to one scene, it is automatically added to the entire video.
Step 3: Now, to edit text, you can click on the text box to select it to edit or just delete the existing text to write your own.
If you want to edit the text further, you can play around with the font, color, alignment and more using the menu above your workspace to do so.
Step 4: Once you complete your edits, click on the Download & Share button on the top right of your screen. Next click Export.
And that’s how easily you can edit this template to create a Cyber Monday Facebook ad for your brand.
Summing Up
Now that you’re equipped with some of the best Cyber Monday Facebook ad ideas, all you need to do is start creating to grow your brand on social media. You can also access our Video Calendar to view other trending/marketing days along with ready-to-use templates.
If you're new to Facebook ads and want to learn more about how you can leverage them for your own brand, refer to our guide on Facebook ads.
And if you prefer learning via videos, you should definitely check out our YouTube channel where we share daily video creation tips and tricks, the latest video trends and ideas and help you make more money as a video creator.
This post was written by Mrignayni and edited by Adete from Team InVideo
