If you're on TikTok, chances are you have probably seen a video with the reverse effect where the action filmed in the footage is seen backwards. This is a great effect to create trick visuals that look almost unreal. Check out the first reverse challenge video that was created by Maesmfx.
In this post, we'll show you how you can use the reverse effect and jump on the reverse it challenge to create super fun and engaging TikTok videos in 3 simple steps!
Not just that but we have also included a list of super cool ideas that you can create using the reverse TikTok video effect.
And if you stick around till the end of the article, we’ll also share with you a list of other top viral TikTok trends like the Reverse Challenge Effect along with ready-to-use templates that you can recreate for your brand immediately.
Let’s dive right in!
1. How to reverse a video on TikTok?
The easiest and most obvious way to create a TikTok video for the ‘Reverse It challenge’ is to do it on the app itself. But you have to remember that TikTok will only reverse the video and not the audio.
Here’s a step by step guide for how to reverse a video on TikTok in 3 simple steps:
Step 1: Record a video or select a video from your phone's media library. Ensure your video has some sort of motion and movement that can be visibly reversed, for example - a person running, falling leaves, breaking cups, etc.
Step 2: Once you’re done recording or uploading your video to TikTok, click on the Effects button at the bottom.
Step 3: You’ll see many effects options - scroll to the right and find the Time effect, click on it and it will show you an option for the Reverse effect. Click on it and you’ll see that the motion in your video has been reversed. Wasn’t that super simple!
You can now save the video with the reverse effect and it is ready to post. You can upload the video with the reverse challenge song on TikTok so that it shows up next to other videos on the same trend and gets more visibility.
Reverse challenge sound on TikTok - Maesmfx
2. How to best use the reverse video effect on TikTok (with examples)
In this section, we list down 4 ways you can use the reverse video effect for your TikTok video to make it stand out from the rest. Let’s go!
A. Make a cool After - Before video
We have all seen a before-after video, but imagine reversing it to first show the finished product and then showcase how it was made. This is a super cool way for businesses and brands to capture their audience’s attention by showcasing the end product at the beginning and once they are hooked, invite them behind the scenes to see the making process.
For example - if you were a home baker, you could shoot the final icing of your best-selling cake and then reverse it to take people on a journey all the way to the beginning.
Check out this reverse TikTok video by Evangaline_Label where she shows you how she did her makeup look in reverse!
This is also a great video effect for artists to show their final piece transitioning back to a blank canvas. If you’re a haircare brand or a salon business, a reverse hair flip can make for a perfect after-treatment reveal. You can use the reverse effect to show your work in hair colour, spa treatments, and even styling.
B. Show a dance move in reverse
TikTok has been the platform for trending dance moves since its inception and if you’re a creator who loves to dance, why not showcase your best moves in reverse? This effect will add an almost supernatural look to your moves and leave your audience asking for more.
Here’s an example by Kamronagee to show you how a dance move could look like with the reverse effect.
C. Create a trick video
Who doesn’t like magic and tricks? The reverse effect on TikTok became popular for the trick videos people created that left viewers puzzled. You too can create a trick video that will deceive your audience - as Demaymayart does in the example below.
D. Show a deconstruction of your product
A super cool way for brands and businesses to use the reverse effect is to show your product deconstructed. If you’re a restaurant, you could shoot the making of your must-try sandwich and use the TikTok reverse effect to slowly show the sauces go back into their bottles, cucumbers, and tomatoes float back into the chef’s hands and sprinkled spices rise up in the air.
Check out this aesthetic video by MM Reverse in which they reverse the coffee-making process.
Wrapping up -
And that’s how you can create a super cool TikTok video for the Reverse It challenge! If you want more such viral video ideas, you should check out this blog where we’ve collated a list of the top trending viral video ideas of 2022 that every brand/business can create.
And if you’re still on the fence about getting started on TikTok for your brand/business, you should definitely check out our TikTok brand marketing report, where we analyzed over 650 videos from 300+ brands on TikTok to see if there is an underlying recipe for success on TikTok.
Last but not least, if you have any questions or want to continue the conversation, you can hop over to the InVideo community and learn from 25K other marketers and video creators just like you!
