New Year is just around the corner and so is the time to implement strategies from your brand’s year-end marketing calendar. If you still haven’t thought of New Year video ideas, you’re potentially losing out on a chance to connect better with your customers and boost brand awareness.
That’s why, in this article, we have come up with 5 ideas you can use to create thumb-stopping New Year videos for your brand. And if you stick around till the end of this post, we also have a bonus section where we show you how you can create excellent New Year videos using InVideo’s online video editor.
Here, are the New Year video ideas we will be sharing-
- New Year’s Greetings
- Behind the scenes
- Year-end Recap
- New Year resolution
- New Year special offers
Let’s jump right in!
New Year Video Idea #1: Send Out Season’s Greetings
New Year’s greetings are kind of a given. After all, they help you build better connections – both on a personal level as well as a professional level. But you don’t have to keep sharing the same, old boring Whatsapp forwards that are circulating around this time.
You can get creative with your New Year greetings video to stand out and also improve brand recall. Samsung shot a New Year wishes video of employees wishing everyone a Merry Christmas and a Happy New Year in their native languages. This helped showcase Samsung’s global presence and build a connection with people all over the world.
We recommend keeping your New Year greeting video short and sweet. The aim of this video is to let your clients, audiences and potential customers know you’re thinking of them this holiday season. And speaking of short and sweet, look at this template on InVideo that is only 9 seconds long and perfect for creating a sweet New Year greeting video:
Click here to use this template
New Year Video Idea #2: Take Your Audience Behind The Scenes
The next on our list of New Year video ideas is to give your loyal customers and audiences a sneak peek into what goes on behind the scenes in your business. BTS videos are a great way to build trust with your customers because they improve transparency. There are many ways you could go about creating a BTS video. You could show your viewers what a day in the office looks like, or how your brand is prepping for an event or New Year’s celebrations, or even showcase the BTS of a product launch.
Google took the creative route and showed how they created Google Play’s New Year Promo. The video shows the creative process that goes behind the work and also shows viewers that Google pays attention to the tiniest details.
For BTS videos, you can try a host of different things. You can introduce the audience to your team, or take them on a work-day with you to show how you brainstorm and bring ideas to life. Doing this improves your brand reputation and trust as prospects get a glimpse of all the hard work that goes into creating a product that’ll help them.
Take a look at this fashion-show BTS video template on InVideo that showcases behind the scenes of a show prep with catchy transitions and bold text. You can create something similar for your brand to grab your audience’s attention.
Click here to use this template
New Year Video Idea #3: Make A Creative Video Recapping Your Year
While year-end reviews dominate social media during this time of the year, what separates a good one from an average one is the storytelling. Yes, you want to showcase your important moments, but you want to do it in a way that compels your viewers to watch it all the way through. This helps build better connections as well as helps you establish better brand authority.
This year-in-review video by Netflix is the perfect example. They have not only made a compelling narrative but have supplemented that with catchy graphics and a crisp voiceover. Their product placement (show recommendations) is also very seamless.
If you want to get started on your recap video, here are a few tips that will help you get the ball rolling:
- Did you launch any new products or services in the year? Give your audience a subtle reminder of your best work without getting too salesy.
- Do you have any team achievements to share? Celebrate your team members to not only boost morale but also establish yourself as a more humane brand.
- Did your customers share any feedback? Showcase the best of what your customers have to say and make them feel special this way.
- Did you achieve a new milestone? Put that across in the video to build a stronger sense of community and make your audience feel like you’re taking them on the journey with you.
Here’s a fun template from InVideo that you can use to create your own year-in-review video without having to spend too much time on editing:
Click here to use this template
New Year Video Idea #4: Share A New Year Resolution Video
Let’s face it, everyone is making New Year’s resolutions at this time of the year and anything that can help them in the process is a welcome sight. This is where your video can easily fit in. You can create videos talking about how your product or service can help people achieve their New Year’s resolutions. This will not only help you get better engagement but will also generate genuine leads from people who are interested in your product or service.
Additionally, you can also use these videos to unite people for a cause that your brand stands for. Take inspiration from UNICEF, who work towards providing better healthcare to babies across the world and created this New Year’s video to raise awareness and support for the cause:
To create a new year resolution video, weave a story and statistics into your video to show viewers you work towards progress and create a better brand image.
For instance, if you’ve developed a productivity app and your resolution is to get more people to be productive, show viewers how many people became more productive in the previous year and show them how the numbers will increase this year.
Here’s a customizable template you can use to get started with making your own New Year resolution video.
Click here to use this template
New Year Video Idea #5: Share Special Offers And Discounts
Holiday’s sales in 2021 are up 8.9% as compared to 2020. Clearly, people are coming out to shop and you can leverage that by sharing offers and promotions from your brand to reach out to potential customers.
The best part here is that you can get as creative as you like. One pro tip, however, is to keep your video short and not make it feel salesy. Take a look at what Affordable Mobiles have done in this 30-second ad. They’ve hit the nail on the head by creating a video around the relatable struggle of queuing up outside stores during sales.
You can also create a cool New Year offer video by outlining a relatable new year problem and showing how your product solves it. Combined with a compelling call to action, it should help you generate quality leads quickly.
Use this InVideo template to create a special New year offer video that talks about your brands, the offer, and how it will benefit your audience.
Click here to use this template
Bonus: How To Create Scroll-Stopping New Years Videos Using InVideo
Now, let's look at how you can find and customize over 5000 video ad templates on InVideo for your own brand.
Step 1: Log in to InVideo, and begin by choosing a New Year template. Then select the aspect ratio you want your video to be in and you’ll be taken to the InVideo editor.
Step 2: Now let’s add your media to the editor so that you can customize your template. To do this, click on the Uploads menu on the left corner of your screen. Next, click the Upload Media button to export your photos/videos to InVideo. Alternatively, you can choose videos and images from the in-built stock library.
You can also add your brand logo to the video. Just click the Logo tab, and you’ll see a pop-up to import your logo from your gallery to the InVideo editor.
Once you have uploaded your brand logo, it will automatically be placed in the space for the logo.
Note: Once you add a logo to any scene, it will automatically get uploaded to your entire video.
Step 3: Now, to edit the text, double-click the text box and replace existing text with your text. If you want to edit the text further, you can play around with the font, color, alignment, and more using the menu above your workspace to do so.
Step 4: Once you complete your edits, click the Download & Share button on the top right of your screen. Next, click Export.
And that’s how easily you can create awesome New Year videos for your business.
Summing up
If you’re not leveraging the power of video marketing, especially during the holiday season, you’re missing out. Thankfully, with this list of ideas, you can get started right away and start creating compelling videos to build a stronger relationship with your audience and also potentially make more sales. Sign up for a free account on InVideo to start creating exciting Christmas and New Year videos.
And if you prefer learning via videos, you should definitely check out our YouTube channel, where we share daily video creation tips and tricks, the latest video trends and ideas, and help you make more money as a video creator.
This post was written by Mrignayni and edited by Adete from Team InVideo
