How Much Does TikTok Pay Per View? A Complete Breakdown

Having millions of views on TikTok sounds like a goldmine–when translated to cash–right? While how much TikTok pays per 1,000 views might seem so little (between 50¢ to $1), don’t let that deceive you. The truth is, TikTok is flooded with income-generating opportunities, far beyond these payouts. Think of these pay-per-views as the starting point. 

So, how else can you turn these views into real money? Creators and marketers alike are looking for ways to crack the code, especially when you consider TikTok’s massive reach and projected $10 billion in 2025.  But here’s the good news: TikTok’s pay-per-view model is not the only way to make money on the platform. 

This guide breaks down the real earning potential of TikTok, beyond the basic pay-per-view figures. Plus, we’ll show you how Invideo AI can help you create high-quality, viral TikTok videos that increase views, engagement, and income. Here’s what we have covered:

• How Much Does TikTok Pay Per View?
• Key Factors Impacting Your TikTok Earnings
• Proven Strategies to Maximize Your TikTok Revenue
• How to Use invideo AI to Create Viral TikTok Videos for More Views?

How Much Does TikTok Pay Per View?

TikTok pays creators 50¢ to $1 per 1,000 views, depending on the video. However, this amount only applies to creators who share engaging content and meet the Creator Rewards Program requirements. 

Before 2023, TikTok paid creators between 20¢ and 40¢ for 1,000 views through the TikTok Creator Fund. These low rates led to criticism, prompting TikTok to launch the Creator Rewards Program in 2023. 

So, if your account is eligible for monetization, you can expect to earn 50¢ to $1 per thousand views depending on the video. Beyond making money from the Creator Rewards Program, you can generate additional income through brand partnerships, affiliate marketing, selling merchandise, etc.

Source: TikTok

Pro Tip: The Creator Rewards Program focuses on quality views. Views must be original, and videos must follow TikTok’s community guidelines to qualify for monetization.

Want to make money on TikTok without creating your own products? This tutorial reveals how to cash out with TikTok Shop Affiliate.

Key Factors Impacting Your TikTok Earnings

Although you can get paid on TikTok through the Creator Rewards Program, a couple of factors influence your earnings for each video. We've identified these factors below.

• Your Audience Location

Your audience’s geographic location is a key factor that affects how much TikTok will pay you. It influences the amount you earn from the Creator Rewards Program and revenue generated from sponsorships, brand deals, and ads.

TikTok pays more for views from countries like the United States, Canada, and the UK because the platform generates the most ad revenue from these regions. So, you should focus on building a fanbase in these high-paying regions.

Fact: Advertisers are willing to pay a premium to reach audiences in high-GDP countries, hence the higher payouts.

• Your Engagement Rate

TikTok boasts an average engagement rate of 2.50% by follower count, making it the most engaging social media platform. The platform’s algorithm favors content with many likes, comments, and shares. 

All of these contribute to your final RPM score. So, do all you can to boost your engagement rate—reply to comments and interact with your audience. By doing so, you increase your content’s chances of appearing on people's For You Page. 

Once this happens, your views and earnings will start stacking up.

Bonus: Use TikTok's built-in analytics to track your engagement rate and identify what content resonates most with your audience.

• Your Content Type

The type of videos you make can greatly impact your revenue. Your niche determines which brands and products are willing to advertise with your content. A strategic thing to do is publish videos that attract high-paying brands and advertisers. 

Niches like makeup tutorials, recipe tutorials, and tech reviews usually attract millions of views. And companies will pile up in their numbers to advertise alongside your content.

Pro Tip: Identify a niche with high commercial value to maximize your earnings.

• The Duration of Your Videos

Source: Freepik

TikTok prioritizes videos that keep people engaged on the platform for long, so they will pay you more for such videos. That's why it monitors metrics like finish rate and watch time, and they are used to calculate your RPM. 

Because the platform rewards longer engaging videos, you should consider creating such content and encouraging your audience to watch until the end.

Fact: Videos longer than one minute tend to perform better in the Creator Rewards Program, as they allow for more earnings and ad placements.

• How Many Followers You Have

Having a large audience leads to more views on your videos. Since your content constantly racks up views, the algorithm pushes them to other users’ For You Page. And you guessed right! Your dollars start flowing in. 

But then you must keep up the energy by posting consistently and building your followers to increase your chances of making more money.

• Search Value

Search value is another key factor that determines how much TikTok will pay you. This means that your videos should match popular search terms. Before uploading any video, perform thorough research to know the trending search terms you'll attach. 

You can easily do this with the Creator Search Insights Tools so that the algorithm will make your videos easily discoverable. TikTok tracks this metric to ensure your content’s topic is popular and in high demand. 

• Originality

Source: Freepik

This one is not so talked about but it counts to how much TikTok will pay you. The platform is big on originality, so your uploads must be unique and have a clear topic with a different point of view. You may find it hard initially but with time, you'll get used to it. 

Be yourself, share your unique perspective, and focus on creating valuable, engaging content to grow your fanbase. To make things more colorful, add captions and the right music/sound.

Got ideas but not sure how to turn them into TikTok videos? This video hack with ChatGPT and invideo AI lets you turn text into stunning videos in seconds!

• Content Quality

Nothing's as attractive as a high-quality video that's visually appealing, engaging, has a clear presentation, and engaging storytelling. Such content will naturally rack up views and lead to virality because of its quality. Constantly putting out quality content indicates trust, leading to increased brand partnerships.

Proven Strategies to Maximize Your TikTok Revenue

Since you know the key factors that can impact your TikTok earnings, it’s essential to understand actionable strategies to maintain a steady cash flow from the platform. Here are proven strategies that will keep the money rolling.

• Create Engaging Videos for Your Viewers

Source: Freepik

TikTok’s algorithm will keep sharing your videos if it garners more likes, comments, and shares. And you know what it means for your content to be distributed across people's For You Page? Increased views! Plus, you'll have a share of TikTok’s ad revenue.

• Share Videos Consistently 

It's true that posting consistently brings more eyes to your videos. Additionally, it always keeps your viewers longing for your content. But remember that winning on TikTok involves more than just numbers. Your content must also have quality, be valuable, and engaging. So, put in the required effort.

• Use Trending Hashtags and Sounds

Using trending hashtags, challenges, and sounds helps the algorithm discover your content faster and push your videos to more people. 

You can even get creative by making your own TikTok sound and tweaking the trend, and TikTok’s algorithm will share your videos with people who enjoy similar trends. As a result, you’ll have more reach, which translates to more views. And more views mean more money!

Want to go viral on TikTok? This must-watch tutorial reveals how to create TikTok trend videos.

• Try Affiliate Marketing and Search for Brand Deals

Affiliate marketing and brand deals are other ways to increase your TikTok payout beyond ad revenue. For instance, Charli D'Amelio earns up to $100,000 per sponsored TikTok post, indicating the earning potential for users who implement actionable strategies.

Research the types of brands that would like to showcase their products and services to your audience. Or, look out for brands with products that align with your content and reach out to them for collaborations. 

This is another way to diversify your revenue streams if you don't want to depend only on views to make money on TikTok. 

Want to crush it with affiliate marketing on TikTok? Learn how to create epic promo videos in just 10 minutes!

• Engage With Your Followers

Want to build a loyal audience? Don’t skip the comments! Always reply to comments made on your videos to keep viewers engaged. You can also create duets with other TikTokers and participate in trends or challenges together. But make sure they all match your niche. All these build a solid community and support system that engages your content.

How to Use invideo AI to Create Viral TikTok Videos for More Views?

Want to make viral videos that garner more views and paychecks? Imagine just typing in an idea and it turns into a killer TikTok video that people want to share. How about having an assistant that saves you the hours of editing and just gets straight to going viral? 

That’s what invideo AI does—turns your views into growth and real money. The steps below will guide you to create viral TikTok videos for more views and bucks.

1. Visit the TikTok video generator page on invideo AI’s website.

2. Sign up to access the AI TikTok video generator tool or log in if you already have an account. You can either sign up with your Google account or Apple ID.

3. Next, you’ll be taken to another interface where you should enter a prompt for the video you want to create.

4. Enter a detailed prompt regarding the video you want to make. It should cover the topic, duration, visuals, audio, voiceover, and any extra details you want to add. Then click Generate a video. Below is an example of our prompt, you can use it as a guide or inspiration to create yours.

5. You’ll be directed to this interface, where you’ll need to choose the audience, look and feel, and platform for your video. After your selection, click Continue to generate the video. You can also click Edit Prompt if you want to make some adjustments to your initial prompt.

6. Your video generation is in progress and will be ready in a few minutes.

7. Voila! Your video is ready to be uploaded on TikTok. You can proceed to download it by clicking the Download button. If you still feel like adjusting anything after watching the video preview, enter your new prompt in the box below the video preview and click Generate. Your video will be reworked and regenerated.

FAQs

1. Who is the highest-paid TikToker?

Charli D'Amelio is one of the highest-paid TikTokers with an estimated USD 17.5 million in earnings. She also has 150+ million followers and has collaborated with big names in the industry.

2. How do TikTokers get paid?

Creators are not paid directly by TikTok to create and upload videos. However, TikTok offers funding for creators through the TikTok Creator Rewards Program. Engagement rates. The number of video views and the authenticity of users interacting with the post are some factors that affect payment through this program.

3. How many TikTok followers do I need to make money?

You need 10K followers and at least 100K views to make money on TikTok via its Creator Rewards Program.

4. Is it possible to make money from TikTok without joining the Creator Rewards Program?

Yes, there are several other income options for creators who are unable or unwilling to join the Creator Rewards program. Other built-in TikTok programs include:

• The Effect Creator Rewards program, which allows you to share special effects 
• TikTok Shop, which enables you to sell your products
• The LIVE service lets you earn gifts.  

Affiliate marketing, brand partnerships, and providing consultation services outside of the platform are additional ways to make money on TikTok.

5. Does TikTok pay for every video?

No, TikTok only pays for videos that fulfill certain requirements. You must qualify to participate in the TikTok Creator Rewards Program. Also, videos must be original, not sponsored or branded, have at least 1,000+ real views, and be at least one minute long. Photo Mode, Stitches, and Duets videos cannot be monetized.

Final Thoughts

So, we’ve explained the whole “making money on TikTok” thing. Turns out leaning only on TikTok's Creator Rewards Program isn't going to make you rich—we're talking pennies per thousand views. But, don't lose hope! 

The key takeaway? Diversify your income streams on TikTok. Focus on creating super engaging content, understand what triggers views (like your audience's location and video length), and explore other income streams like brand deals and affiliate marketing. 

And if you're struggling with video creation, tools like invideo AI can help. Bottom line? TikTok pays its creators a penny, but you've got to be strategic and creative to really cash in.

You can also check out other recent blogs to make money as a creator:

• How To Make YouTube Shorts: Create YT Shorts Using AI
• How to Monetize Instagram Reels in 2025
• 10 Best AI Apps Every Content Creator Should Use