Video is quickly becoming the most popular form of online content. This shouldn’t come as a surprise, given that humans are visual animals—it’s much easier to grab our attention and pique our interest with a video than with plain text.
Marketers have known about the importance of visuals for a while now. As more of them start implementing videos in their digital marketing campaigns—with great success—it’s become apparent that videos are a necessity in today’s technology-driven society.
Why Are Videos Such a Big Deal?
Hubspot reveals that about 78% of people watch online videos at least once a week, while 55% of people watch them every single day. With so many people consuming video content regularly, businesses would miss out on a huge opportunity to get products and services in front of their target audience if they didn’t implement videos in their marketing strategies. The question isn’t whether or not you need videos, but rather how to make videos that drive traffic and generate sales.
If we take a closer look at how businesses promote their brands, we’ll see that a majority of them are relying on videos to get their marketing message across. There are a number of ways in which you can leverage video marketing to increase brand awareness, boost traffic, and generate more sales, including:
Recent video trends show that the vast majority of prospective customers learn about new products through short videos—more than any other means of online promotion combined.
Image source: Finances Online
It’s not just well-established businesses that can benefit from videos to a great extent. Freelancers, vloggers, teachers, influencers, and other individuals are becoming increasingly aware of the power of video marketing.
The thing is—videos are a lot more engaging and memorable than plain text articles. On top of that, videos don’t require as much effort to consume. Nobody’s going to spend half an hour reading through an article or a white paper, while the majority of people will gladly watch an interesting 30-minute YouTube video.
The trouble with videos is that they usually take a lot of time to create. Most people would love to make stunning content, but they aren’t too keen about spending a month learning video editing. Add that to the fact that editing can take up to a week per video, depending on its length and complexity, and it becomes obvious why this type of content is underutilized.
Create Stunning Videos With The Best Video Editing Apps
There are dozens of video editing apps out there that you can use to create captivating content in hours instead of days. We understand that the sheer number of options can be overwhelming. That’s why we’ve put together a list of the best video editing apps—so you can make an informed decision and choose the best one depending on your skill level, video preferences, and device.
We evaluated all the apps on several crucial criteria:
- Compatibility with different devices
Here are the top ten video editing apps you can start using today:
- Adobe Premiere Rush
- Filmmaker Pro
Before we jump in and review each of them individually, here’s a quick comparison between the best video editing tools:
|Name||Pricing||Platform||Video Templates||Stock Library|
|InVideo||Free plan available; From $10/month||Browser-based||Yes||Yes|
|Adobe Premiere Rush||$9.99||Cross-platform||No||Yes|
|Shotcut||Free||Windows, Mac, Linux||No||No|
|Blender||Free||Windows, Mac, Linux||No||No|
InVideo is the Best Browser-Based Video Editing App
InVideo is one of the best online video editing tools on the market. Our platform is browser-based, meaning there is no download required, and you can use it on both Mac and Windows.
All you need to do is create an account on our website, and you can start editing your videos right away! With an intuitive UI and a drag-and-drop video editor, you’ll be able to create captivating videos in no time, even if you have absolutely no previous video editing experience.
We’ll also provide you with over 2,000 templates and a rich stock library, as well as step-by-step tutorials, so you can get the hang of the tool right away and utilize its full potential.
InVideo also features a variety of advanced video editing options, such as layers, filters, voice-overs, animations, transitions, color correction, text-to-video conversion, etc. In other words, our tool can be used by both rookie video editors and video editing professionals.
You can use InVideo’s premade templates to create videos for a wide variety of purposes:
- Facebook and Instagram stories
- Facebook ads
- YouTube videos
- Snapchat stories
- Promo videos
- Marketing videos
Apart from the extensive template and stock library, InVideo also allows you to upload your own videos, images, and visuals and turn your idea into a captivating, professional-looking video in less than five minutes!
If you’re looking for a fast, easy-to-use, yet extremely powerful video editing tool, InVideo is the perfect option.
|Over 2,000 templates
Drag-and-drop video editor
Tutorial videos to help you get started
Intelligent Video Assistant (IVA) recommending corrections in real-time
|Free plan available
From $10/month for the Small Business Plan (billed annually)
InShot is the Best Free Video Editing App for Android and iOS
InShot is a free image and video editing app for iOS and Android. The app is primarily intended for social media videos, with canvas sizes that match video and image formats on different social networks and apps, including:
The tool isn’t meant for professional video editors. Instead, it’s intended for the average user with little or no video editing experience, who wants to publish professional-looking videos without investing a ton of time in editing them.
InShot offers basic video editing capabilities, such as:
- Video trimming
- Video splitting
- Speed adjustment
Apart from that, the app also allows you to add backgrounds behind your videos, insert music, add different filters and sound effects, as well as enhance your videos with stickers, captions, and emojis.
While not a professional video editing app by any means, InShot does offer a good variety of options and is quite intuitive, making it a decent choice for people who want to enrich their social media profiles with gorgeous videos.
|Video editing—trimming, merging, speeding up, splitting
Filters and sound effects
The ability to add music, stickers, and text to your videos
FilmoraGo is the Best Android Video Editor
FilmoraGo is one of the best Android video editors. The tool features an intuitive UI, making it easy to use. With FilmoraGo, you can create breathtaking videos in minutes, thanks to the wide range of filters and effects the app provides.
FilmoraGo App Page
The best part about FilmoraGo is that it’s completely free. Despite being free to use, the app doesn’t limit you in any way—there is no maximum video clip duration, and unlike its desktop counterpart, the app doesn’t add a watermark to your videos.
One thing to note is that the app creators seem to have bitten off more than they can chew with the latest update to the app. While the app had a high user score in the past, the newer version seems to have some issues. Based on the developer’s track record and the fact that they take user feedback rather seriously, it’s reasonable to expect that these issues will be resolved in the future.
Regardless, if you’re looking for a free Android app with basic video editing capabilities, FilmoraGo is definitely worth checking out.
Quick video trimming, cutting, and edits
Extensive lists of effects, transitions, and overlays
4k videos and gifs
iMovie — A Famous Video Editor for iOS
iMovie stands out as one of the best iOS video editors, which shouldn’t come as a surprise considering Apple itself is behind the app. The interface is simple and intuitive, so there’s no learning curve.
iMovie App Page
While the app doesn’t offer advanced features for professional video editors, it does cover the video editing basics and also lets you add titles, music, and voice-over to your videos. The app supports HD and 4k videos on iPhone 6s and iPad Air 2 and all newer Apple devices.
Given that iMovie is Apple’s creation, it integrates well with the company’s other services. You can save your videos to iCloud, stream them via AirPlay and Apple TV, and share them through Mail and Messages with ease.
That said, the app has several drawbacks. The users often state that it’s prone to freezes and crashes, and they list the lack of tutorials as the biggest oversight.
|Automated video editing
Photo and music import
Video color settings
Built-in themes and backdrops
LumaFusion is a Great Video App for iPhone
If you’re looking for an advanced video editor that you can use on your iOS devices, LumaFusion should be your go-to. A glance at the app’s website tells you that the tool’s primary target audience is professional video editors, filmmakers, aspiring producers, and other individuals who are looking for a powerful tool that will help them create jaw-dropping videos.
Luma Fusion Website
LumaFusion is chock-full of advanced video editing features. The tool offers native support for HD and 4k videos, comes with six video and audio tracks for photos, videos, titles, and graphics, and offers dozens of transitions to choose from.
With LumaFusion, you can tweak every single aspect of your videos—from keyframing and color correction to layering multiple effects.
One potential drawback of the app is that it does not support cross-device editing, so you won’t be able to start a project on your iPhone and continue working on it on your iPad, for instance.
|Six audio/video tracks for photos, videos, titles, etc.
Dozens of transitions
Multi-track video editing
Advanced audio syncing
Project management and integration capabilities
Adobe Premiere Rush is a Great Cross-Platform Video Editing App
Most people are well-aware of the fact that Adobe offers a variety of powerful photo and video editing tools. The trouble with Adobe’s toolkit is that most of their apps have a steep learning curve. Powerful as they might be, it typically takes several months of training before you can fully utilize tools like Premiere Pro and After Effects.
Adobe isn’t oblivious to this fact. Quite the contrary, they understand that not everyone has the time to learn how to use their advanced editing tools. That’s why the company launched Premiere Rush—a tool that lets you edit videos quickly and post them to social media with ease.
Adobe Premiere Rush Homepage
Adobe Premiere Rush was designed for the average user, with little or no video editing experience. The tool lets you create, edit, and share amazing videos on the go, across all devices.
The fact that Premiere Rush is intuitive and easy to use doesn’t mean it lacks features. While not as powerful as Premiere Pro, Rush does cover all of the basic video editing functionalities, and then some.
Apart from the standard timeline editing tools, Premiere Rush lets you add titles, transitions, color-correct your videos, and optimize them for social media. The tool also supports multiple tracks, letting you add more camera angles to your videos.
|Customizable titles and transitions
Magnetic timeline with multiple tracks
Color correction and speed adjustment
Audio importing and voice-overs
Easy sharing on social media
Filmmaker Pro is a Professional iOS Video Making App
As the name suggests, Filmmaker Pro is a professional-grade video editing app for iPhone users. The app features over 30 different filters and 39 professional transition options, as well as a variety of advanced editing features, such as chroma keying, video grading, and photo motion.
Filmmaker Pro App Page
Filmmaker Pro also includes over 200 different fonts for your text overlays and over 220 gorgeous illustrations and labels you can add to your videos. There’s also a built-in drawing tool, so you can unleash your creativity with the Apple Pencil on your iPad.
One thing to note is that, although the developers pitch Filmmaker Pro as a free app, most of the advanced features are locked behind a monthly subscription fee. The free version is more of a free trial, but the paid option is quite affordable at $5.99/month, especially considering the variety of advanced features the tool offers.
|4K video support
Picture-in-picture photo and video
|Free version available, with limited features
Subscription starts from $5.99/month
WeVideo is a cloud-based video editing software that provides decent video editing capabilities, all the while being relatively easy to learn. The tool features an intuitive, drag-and-drop interface, comes with a built-in library of stock content, and lets you choose between different video presets.
WeVideo isn’t an all-in-one video editing tool, but it does offer some advanced functionalities, including:
- Audio editing capabilities
- An extensive library of commercially licensed music
- 4K video support
- Motion titles
While there is a free version of the tool available for download, we must say that it’s quite limiting. You’ll only have 10GB of cloud storage, and all of your videos will be watermarked.
That said, the tool is rather affordable, with monthly subscriptions ranging from $4.99/month (billed annually) to $29.99/month.
Advanced text editing
|Free version available, with limited features
Subscription starts from $5.99/month
Shotcut (Windows, Mac, Linux)
Shotcut is a free, open-source photo and video editing tool that offers advanced video editing capabilities, but it is intended for people with some prior editing experience.
The UI isn’t exactly intuitive or easy to use, but that’s no surprise given that the tool was originally created for the Linux operating system.
Shotcut isn’t short on editing features, but you’ll either have to know exactly what you’re looking for or spend a couple of hours (or days) going through all the different guides and reading through the FAQ section of the tool’s website.
That’s a fair trade-off, in our opinion, considering the fact that the tool is completely free. If you have the time to dedicate to learning how to effectively use the program, you’ll be able to leverage Shotcut to create stunning, professional-looking photos and videos.
|Native timeline editing
Advanced audio editing features
Video compositing across multiple tracks
360° Video Filters
Speed effects for audio and video
Blender (Windows, Mac, Linux)
Blender is an open-source 3D animation suite that’s excellent for both editing photos and videos, as well as creating stunning 3D animations through modeling, rendering, and motion tracking.
When it comes to video editing, Blender offers a decent number of features, including:
- Speed control
- Audio mixing and syncing
Due to the fact that Blender isn’t primarily a video editor, the sheer number of options in the tool can be a bit overwhelming, and it might prove difficult to find what you’re looking for.
That said, if you know your way around video editing software and you spend some time fiddling with all the different options Blender offers, you’ll find that it’s an excellent tool—especially considering it’s free to use.
|Modeling, sculpting, animation & rigging
Video Editing Made Easy
Whether you want to create beautiful videos for personal use—to capture special moments and make them memorable—or need professional-looking videos for your business, there’s no need to spend months learning video editing.
With the right video editing software, you can create stunning videos in seconds. InVideo makes the whole process as quick and simple as possible. Choose the type of video you want to create, select one of our 2,000 professional video templates, and start editing right away!
Our intuitive drag-and-drop video editor enables everyone to create awesome videos in seconds, regardless of their video editing experience. At the same time, InVideo is rich with advanced video editing features, so professionals can go above and beyond with their videos.
Get started today for free and discover a hassle-free way to create videos like a pro!