Christmas is a great time for brands and businesses to spread some holiday cheer while driving higher conversions and sales. If you are looking for a robust holiday marketing strategy, you need to invest in digital videos. Stats show that 64% consumers make a purchase after watching a brand’s video on social media and Christmas videos are undoubtedly a great way to capitalize on this.
That is why, in this article we’ll show you 8 Christmas video ideas that you can use to create thumb-stopping videos for your brand this holiday season. And if you stick around till the end, we also have a BONUS section where we will show you how you can access and edit 5000+ ready-to-use templates on InVideo for your Christmas videos.
Here’s what we'll cover:
Idea 1: Create a promotional or sale video
Idea 2: Create A Christmas Gift Ideas Video
Idea 3: Create A Thank You Card
Idea 4: Share Seasons Greetings
Idea 5: Send Out A Christmas Event Invite
Idea 6: Make A Christmas Video For Charity
Idea 7: Educate Your Customers With A Fun Christmas Video
Idea 8: Share Your Journey With A Year End Showcase
Christmas Video Idea 1: Create a Promotional or Sale Video
Hosting a giveaway before Christmas? Or maybe giving a special discount on Boxing Day? Creating a video poster to announce the special seasonal sale is the way to go. This holiday sale video by luggage brand Briggs & Riley is the perfect example of a short and impactful sale video.
Promotional videos are a great way to build awareness about your brand and creating videos around special discounts and giveaways to post on Instagram, Facebook and TikTok helps you engage with relevant consumers and stand out from the crowd.
Create your own promotional christmas video using this fun template.
Christmas Video Idea 2: Create A Christmas Gift Ideas Video
Picking a meaningful and affordable gift is often a challenge for many people. Brands and marketers can solve this pain point by suggesting gift ideas in a video integrating their products and services. You can get as creative as you want with this by integrating multiple products in a video or showcasing various product categories. This Christmas gift ideas video by Tastemade in collaboration with Coca Cola is the perfect example.
This is also a great way to engage with your audience by showcasing how your services can help make their life better. Create a gift guide to tell your consumers exactly what they can buy with this recommendation list template for Christmas and New Year's.
Christmas Video Idea 3: Create a Thank You Card
The success of your business depends on loyal customers and a great way to make them feel cherished is by creating a dedicated Christmas video to thank them. You can use festive templates and sweet background music to create an engaging video thanking your patrons for placing their trust in your business. You can also thank your employees in a similar way for working dedicatedly towards the success of the brand and boost morale.
Take a look at this video by iCabbi – a taxi booking service – that does a wonderful job of thanking their clients and customers.
Thank you card videos are great to share as personalised messages over email or Whatsapp. You can also post these on your social media handles to improve brand connect with your audience.
For your thank you Christmas video, you can use this slideshow template on InVideo and customize it for your customers and employees:
Christmas Video Idea 4: Share Seasons Greetings
Whether it’s a holiday quote or a sweet Christmas wish, a special season's greeting videos goes a long way in helping your community build a better emotional connection with your brand. This video by Hootsuite is the perfect example of a thoughtful season's greeting video.
Featuring the famous Hootsuite Owl –Snoopy – this 40-minute-long video with a crackling fire is a great background sound to play on your TV to get into the Christmas spirit
While you might not necessarily want to shoot an hour long video, you can create personalized Christmas greeting videos in minutes using the hundreds of Christmas templates on InVideo. This fun Christmas postcard is a great option to add a ‘punny’ spin on your greetings video.
Christmas Video Idea 5: Send Out A Christmas Event Invite
Hosting virtual meet-ups, in person parties or events around the Holidays? Send out a specially crafted video invite to your community, with all the details! Brands, and especially realtors can throw open their doors to consumers using these special videos for all their pre Christmas and gift shopping needs. For example, check out this Christmas party invitation video by Bellaraine property.
This is a great way to reach out to relevant people as well as create a strong brand presence. What’s more, you can also create special videos for the different observances around Christmas like Boxing Day, Christmas Tree Day and more. Create your own Christmas and New Year event invite using this fun template on InVideo:
Christmas Video Idea 6: Make A Christmas Video For Charity
Whether you are donating proceeds from your sales or just creating a campaign to champion a cause, a Christmas video for charity will go a long way in promoting your brand. For instance, the socks brand Bombas created a video highlighting the key moments of their journey before being able to donate a million pairs of socks to the homeless and it was extremely heartwarming:
Charity videos will give your brand a humane voice and amplify the message promoting your cause. You will also be able to connect emotionally with your community.
Move your audience with a heartwarming video story for a cause using this template.
Christmas Video Idea 7: Educate Your Customers With A Fun Christmas Video
Around Christmas people are looking for hacks and tutorials to ease their holiday pressure and work. You can leverage that to create tutorials and explainer videos in your niche. This not only helps you increase brand awareness but also helps to establish you as an authority in the space. For instance, if you are a real estate brand, you can have videos around how to decorate a house for Christmas.
This Christmas tree decoration video tutorial by Balsam Hill, who deal in Christmas trees and decor items, is the perfect example of an engaging and relevant educational video:
You can use this idea to share recipes, show Christmas hacks, share facts, and even share how your products and services add value to customers’ lives. To create your own educational video, you can try using this template on InVideo and customize it for your brand’s needs:
Christmas Video Idea 8: Share Your journey With A Year End Showcase
Creating a year-in-review video or a recap of the milestones you celebrated in a year is a great way to remind your community of the moments that made it special. For example, look at this video celebrating the milestones of the year by WWF (World Wildlife Foundation) Australia.
Year end videos help you show the core values your brand is associated with and helps drive conversations around your brand, improving your organic reach. You can make engaging year-end Christmas videos by using customizable templates on InVideo that let you add text, motion graphics and engaging transitions to create something that your audience would enjoy watching.
Now that you have this fun list of Christmas video ideas for your business, let's head over to InVideo’s Christmas Video Maker to learn how you can create your own.
BONUS: How to create a scroll-stopping Christmas Video using InVideo?
Step 1: Sign up or login to your InVideo account. Next, select the Pre-Made Templates option. Now select the aspect ratio you want your video to be in.
Note: You can select different aspect ratios based on your video needs. The Wide (16:9) is suitable for YouTube and Facebook, square (1:1) for Instagram and LinkedIn posts and vertical (9:16) for TikTok and Instagram Reels.
Step 2: Now type keywords related to the video you want to create in the search bar. For example, if you want to create a Christmas themed video, type Christmas in the search bar and hit enter.
Step 3: You will now see several templates corresponding to your search. Click on different templates to expand them and watch a preview. Once you have decided which template you wish to use, just click on the Use This Template button and you will be redirected to the InVideo editor.
Step 4: You can now import your own photos and videos to add to this template. To do this, click on the Uploads menu on the left corner of your screen. Next click the Upload Media button to export your photos/ videos to InVideo.
Step 5: Now add your logo to the template. Just click on the space that says Upload Logo in your workspace. You will next see a pop up asking you to import your logo to the InVideo editor. Just select the logo file from your computer and it will get uploaded and automatically positioned in that space.
Note: Once you add your logo to one scene, it is automatically added to your entire video.
You can further edit various aspects of the template, change the background to your brand colors, replace images and video, and do lots more. Check out this blog on how to add cool edits to your video in minutes.
As a brand or business, you should not let go of the opportunity to connect with your customers over Christmas. And now that you have a list of Christmas video ideas for this season, you can get started with making your own festive videos with InVideo’s Christmas Video Maker.
Meanwhile, check out our video calendar where you can access ready-to-use templates for various trending days all year round. If you have any questions or want to continue the conversation, hop over to the InVideo community and learn from 25K other marketers and video creators just like you!
This post was written by Upasna and edited by Adete from Team InVideo