People are visual learners who perceive visual information better than texts or audio. It’s no wonder that Instagram, a visual platform, has quickly become one of the most popular social media channels in the world.
Today, Instagram has over 1 billion monthly active users and 90% of them follow at least one business profile in-app. With great sales potential, Instagram marketing is getting popular among businesses of all sizes and niches.
However, the competition is high, so having an Instagram presence isn’t enough to achieve business goals. It’s also important for businesses to stay creative and invest in content creation to hook the attention of the target audience.
The solution? Put time and effort into creating Instagram video posts! In this article, we’re going to explain why companies should create Instagram video posts as well as provide you with the 15 best video post ideas. Let’s dive in!
Why Create Instagram Video Posts?
The days when only big companies used video marketing are far behind us. Video content is popular among Instagram users, so there are top five reasons to create Instagram video posts and bring your business to the next level.
Instagram video posts help to:
1. Tell more about your business: It’s no secret that people have a short attention span which means they quickly lose interest in your brand content. When you share video posts, you can tell more about your company and satisfy your customers as 85% of people want to see more branded videos. Although Instagram video posts are limited to 60 seconds, video content is dynamic which means you can include more information. Moreover, you can create Instagram carousel posts that allow you to upload up to 10 videos within one post.
2. Increase user engagement: Today, more and more people prefer watching videos than reading texts, so video posts help to increase user engagement. According to one report, video posts get 2.1x more comments and 38% more engagement. This means Instagram video posts help you boost engagement and even get more Instagram followers as people share the content they love.
3. Hook the customers’ attention: Video posts are more eye-catching than photo posts. In fact, Instagram sees an 80% increase in time spent watching videos on the platform and it grows year by year. Instagrammers are interested in video content and publishing video posts is a great way to hook their attention.
4. Keep up with the trends: The popularity of video content is on its rise. Modern users want to watch more brand videos and it encourages brands to produce video content. Do you know that 81% of businesses lay a bet on video marketing? When you share Instagram video posts, you keep up with the trends and put your customers’ needs first.
5. Stay ahead of your competitors: Although video content is extremely popular among users, not all businesses create brand videos as they don’t have time or budget. Obviously, it’s harder to create a great video than take a photo of your product on your phone. However, it’s important to listen to your potential customers and create video content if they are interested in it. Moreover, it allows you to beat your competitors.
Now that you know the top reasons for creating Instagram video posts, let’s check out how businesses of all sizes and niches use video content on Instagram to draw inspiration from them.
Here Are The 15 Best Instagram Video Post Ideas for Businesses
Build Brand Awareness
No matter what your business niche or size is, brand awareness matters. The more people know about your business, the more potential customers you can acquire and therefore grow your revenue. Practically every company wants to advertise its business, so marketers and business owners seek out new creative ways to build brand awareness.
If you put this business goal high on your list, consider using the following five Instagram video post ideas.
1. Show Off Your Products
It’s no secret that your customers should know everything about your products to make the decision to buy from you. No matter what you sell, whether clothes, software, or coffee, it’s important to show off your products.
Do you want to showcase several products within one Instagram video post? Or do you want to show off one product from different angles? Well, it’s up to you! Anyway, featuring your products is a smart way to tell followers about your company and turn them into customers.
Here’s an example of a product video from Zappos:
Want to know the best part? There are various video types like stop motion, animation, product or promo videos so that any business can choose the best option to show off its products with video content.
2. Tell More About Your Company
Believe it or not, modern customers want to buy from real people, not faceless brands. When making purchase decisions, they pay close attention to the company’s values and views, so it’s important to communicate with potential consumers and tell them more about your company.
There are many ideas on how to tell your brand’s story: make an interview with your CEO, show off your employees, list the company’s values, take followers behind the scenes to show the working process, tell about the company’s history or achievements, etc.
Let’s take a look at Survey Monkey. In honor of its milestone, the company made a video to tell its followers about the recent news and congratulate the community:
Do you need to find background video footage? If you want to make a video that tells about your company without investing much money or effort, you can consider using royalty free images and repurpose these visuals into social media videos that grab the attention of your target audience.
3. Share a Product Teaser
If your product is popular among your customers, that’s great. But if you roll out new products from time to time, you get an opportunity to acquire more customers and promote your business. Why? People always look for new options, so they are interested in new products, too.
When it comes to video post ideas, you can make a product teaser that tells about your product and keeps your audience hooked and engaged. For instance, Oreo creates short Instagram video posts to announce new flavors, just like in the example below:
4. Publish Seasonal Content
Customer demands may change throughout the year, so many businesses run seasonal campaigns that allow them to promote their products and increase sales. Whether you’ve launched seasonal products or seasonal discounts, it’s a great chance to create seasonal content that can attract more customers and therefore increase brand awareness.
Example? Here’s how MadeWell announced its summer collection with the help of Instagram video post:
At first blush, it’s better for companies to create videos that don’t depend on the season. However, seasonal video posts are time-sensitive and they get trendy on the platform. This means you have higher chances to get featured on the Instagram explore page and therefore reach more users who might be interested in your content and company.
5. Upload Commercials
Do you run video advertising campaigns? Do you create commercials? If so, make the most out of your video ads and let more people know about your company when sharing commercials on Instagram.
Not all commercials are a good fit for Instagram as some of them are more than 60 seconds in length. However, you can upload your commercials to your IGTV channel or make a series of Instagram video posts.
If you publish commercials, you save time and effort on creating video content that fits the platform. As a result, you have more content for your profile without wasting time or effort into video creation.
Michael Kors often works with world-known models when creating ad campaigns, just like in the example above. And if you have the budget to team up with celebrities like Bella Hadid, you can tag the featured opinion leaders to get a chance to be published on their profiles and therefore reach more viewers.
Increase Brand Loyalty and Trust
Instagram is not just a photo-sharing app. Over the years, it has become a powerful channel where businesses get in touch with customers and modern users are ready to discover new companies and learn more about them. However, brand loyalty and trust are the key elements that influence buying decisions, so it’s important for businesses of all sizes and niches to increase brand loyalty and trust.
There are five video content ideas that can turn your followers into loyal customers.
6. Take Users Behind-the-Scenes
One of the easiest yet effective ways to increase brand loyalty and trust is to take users behind the scenes with video content. When customers are interested in your brand, they are happy to take a look behind the curtains and understand more about your company, employees, and the working process. Not only does it help to humanize your brand, but it also increases brand loyalty and trust as modern customers crave authenticity.
For example, you can interview your employees or show a day in your office, just like Nextiva did it.
The best thing about behind-the-scenes videos is that there’s no need to create professional-looking videos to interact with your customers. As a result, these videos are easy to create if you have a smartphone so even small businesses with a limited budget can afford to make behind-the-scenes videos for Instagram.
7. Publish Customer Testimonials
Customer testimonials are extremely important for your business. Since more and more people read customer reviews before making a purchase, it’s vital to provide your potential customers with social proof, so publishing customer testimonials is a must.
If you have loyal customers who are satisfied with your products or services, you can invite them to create video customer testimonials and therefore increase brand loyalty and trust. Check out how Keap did it:
Obviously, it can be difficult to convince your customers to make customer testimonial videos for your brand. However, you can encourage your consumers to create testimonials if you give referral marketing a try. Setting up a referral program, you give your loyal customers a reason to tell their friends and family about your product in exchange for getting bonuses from your company.
8. Feature Your Customers
The idea of publishing user-generated content isn’t new, but just a few companies reach out to their customers to feature them in video content. Since video creation takes time and experience, not all customers make videos with product mentions. However, you can invite your loyal customers to become the heroes of your video posts and feature them on your profile.
For example, Bali Body often collaborates with its customers to create video content for its Instagram blog. Here’s an example of this strategy in action:
Most people are focused on themselves, so they feel valued when you feature them on your profile. As a result, your customers are happy to like or comment on this post and share it on their profile. However, not only the number of Instagram likes is growing, but also other potential customers see that your product is popular among other consumers which serve as a trust signal.
9. Team up with Niche Influencers
Modern customers trust social media influencers more than paid ads. What is more, they find and follow influencers who affect their consumer behavior. When your company features opinion leaders in video posts, it helps to gain brand trust and recognition. Why? Influencers are more likely to post these videos on their profiles which means spreading the word about your company.
Check out how Sephora uses the power of influencer marketing to create tutorial videos in collaboration with the skin expert Shani Darden:
If you have time to establish relationships with Instagram influencers, that’s great. But if you need assistance, you can turn to influencer marketing agencies and make sure your brand can team up with the best niche influencers without spending too much time or effort.
10. Run a Q&A Session
No matter how good your product is, it’s always hard to acquire customers as they hesitate to buy new products. With a variety of options on the market, it’s daunting for buyers to make the purchase decision. When your company puts customers first, it helps to be any different from your competitors. Thus, it’s a good idea to listen to your potential consumers and answer their questions to ease their worried minds.
How? Run a Q&A session with your experts. If you wonder how to understand what bothers your customers, you can hire a social media coordinator who can do research and collect frequently asked questions so that you can answer them in your video. Here’s how it can look like:
Here comes the ugly truth: When creating Q&A videos for your Instagram account, get ready to handle negative comments as followers can share their negative thoughts if you don’t answer their questions.
At the same time, the comment section helps you understand your target audience better which means you can make a better Q&A video. Simply put, working on a series of Q&A videos can help your business grow with Instagram marketing.
Boost eCommerce Sales
The number of social media users is constantly growing and more people now use these channels for product discovery. In fact, more than half of social media users find and buy products on social media platforms.
Instagram shopping is getting more popular and the platform now has business-friendly features like shopping tags, product stickers, and in-app checkout that make it easier for both businesses and buyers to find and sell products. With the right Instagram video post ideas, you can boost ecommerce sales and there are five effective ways to do it.
11. Feature Solutions
Practically every company claims that they produce the best products on the market. Although business owners and marketers know their product from A to Z, customers don’t bother about your products unless they can solve their problems. Thus, it’s more important for businesses to feature solutions.
When making purchase decisions, customers seek out products that can provide solutions to their needs and wants. If you can tell more about your solutions, that’s great. You can tell more about these features in your video post and therefore encourage followers to give your product a try.
What can we learn from Toyota? The company doesn’t boast about its new Hilux model, but it provides this car as a solution for people who enjoy an active lifestyle, showing off the benefits of this model.
12. Share Exclusive Discounts
Instagrammers are ready to discover and buy new products on the platform, but they want to find deals before making the purchase decision. It’s no secret that most buyers are deal-seekers which means they pay close attention to discounts, promos, and sales.
When creating an Instagram video, you can keep a focus on an exclusive discount that encourages followers to become your customers. Moreover, it helps to increase Instagram reach as your happy customers are more likely to recommend your company to their friends and family.
Here’s how Keep Cup uses video content to share promo codes on the platform:
It doesn’t take much time or effort for users to find the offer when scrolling the Instagram feed, so putting text on video content is a great way to deliver your brand message. Looking for an easy way to put text on your video? Use a video editing platform like InVideo and help your followers learn more about your offer without reading the Instagram caption or watching the full video.
13. Deliver Product Demos
To encourage your customers to buy your products, you need to prove that they can benefit from having them. The easiest way to do it is to tell more about your products and show how they work in action. Thus, many companies create product demos. Moreover, 66% of customers claim that they’d prefer to watch short videos to learn more about the product or service.
Any example needed? Take a look at Joe Coffee Company:
When people see how they can benefit from your product, they don’t hesitate whether they need your product or not. The concept of eLearning is getting more and more popular which means your customers are more likely to learn about your product online than contacting your customer support via the phone.
14. Educate Followers with Tutorial Videos
With a short lifespan of 8 seconds, modern customers are 3x more likely to watch a tutorial video instead of reading a product’s instructions. No matter what your business niche is, you can create tutorial videos to educate interested prospects about your product and make them want to test it out.
Here’s how NapoleonCat uses Instagram video content to walk their customers through their brand new features:
Not all industries can create tutorial videos that help potential customers understand the product better. However, you can also share niche tutorials. For example, if you work in the beauty industry, you can invite niche experts to create makeup tutorials. Not only do you increase brand awareness, but you also encourage people to trust your company which means customers will be more likely to choose your product over other competitors.
15. Create an Instagram Video Ad
Instagram marketing is gaining in popularity, so this platform has become a marketing tool for many businesses. As a result, the competition is high and over 25 million businesses try to reach out to their potential customers on Instagram.
Today, more than 2 million advertisers create ads to cut through the noise. At first blush, it’s a good idea, but it’s important to remember that modern users see a great number of ads. Thus, advertisers must run creative ad campaigns that stand out from the crowd, so using video ads is a great idea. Why? Not only do sponsored video posts get more attention, but they also get 3x more comments than sponsored photos.
Many businesses have realized the power of video advertising. For example, Designer Shoe Warehouse (DSW) created a video ad in collection format to show off the variety of products and therefore acquire new customers. The campaign resulted in an 11% higher return on ad spend and it also got 13% more website sales.
And if you use Instagram Stories for business, you can create Instagram Stories video posts as this content format is extremely popular among users. Being limited to 15 seconds only, these ads keep your audience engaged without bothering them. Thus, many brands see great results when they convert Instagram video posts into Instagram Stories and reach more potential customers with the short-lived content.
The Bottom Line
Instagram is one of the most popular social media platforms that has great potential for brands. Since more and more customers want to see more video content from brands, businesses start creating videos and use them in their Instagram marketing campaigns. Luckily, there are many Instagram video post ideas that can suit businesses of all sizes and niches so that you can satisfy your potential customers and achieve your business goals.
So, are you inspired to make Instagram video posts for your business? Use an Instagram video editor today and make sure your video posts stand out from the crowd.