Video is one of the most powerful methods for connecting with your audience. Data shows that 85% of businesses use video as a part of their marketing strategy. This is hardly a surprise considering that statisticians predict it’s going to take up 82% of all internet traffic soon.
Each year, everything you know about making videos that your audience will engage with will be put to the test. You need to keep track of emerging video marketing trends and pay attention to those that no longer work for your target audience. While some trends are short-lived, others have been paving their way for some time, and it’s become apparent that they’re here to stay.
In line with your content strategy and the platforms you want to focus on, you need to identify the best trends for your marketing efforts. Let’s take a look at some of the most popular video trends that you should look out for, including:
- Educational videos
- Soundless videos
- Ephemeral videos
- Shoppable videos
- Live videos
- 360-Degree Videos
- Short Video Ads
- Long-form videos
Video Trend #1—Educational Videos
Educational video content is one of the most effective methods for helping your viewers learn about a relevant subject and establishing yourself as a thought leader in your niche. It’s dynamic and engages both the visual and auditory senses of your viewers. This has lead to the increasing popularity of:
- Tutorial videos
When it comes to marketing, we live in an era where people are bombarded with ads from different channels every day. They are almost everywhere—TV, email, billboards, websites, social media, and even public transport. This is why plenty of people choose to ignore them. According to statistics, 27% of internet users in the U.S. restrict ads by relying on ad-blocking apps.
To cut through the noise, you should focus on educational videos instead of the ones that are stuffing products down the audience’s throats.
Educational videos help you build a relationship with your viewers and increase your credibility. They allow you to position yourself as an authority in your niche while you’re providing immense value to the audience at the same time. As a result, you’re more likely to earn their trust and sell them your pitch at a later point.
Video Trend #2—Soundless Videos
Studies have shown that 69% of mobile users in the U.S. watch videos with no sound when they’re in public places. While they’re scrolling through their social media feeds, people usually don’t like it when videos start playing with the audio on. This is why platforms like Instagram and Facebook introduced an autoplay function with the default option for videos to play on mute.
As a result, many brands determined that they need to create engaging video content that doesn’t rely on audio. This means that you should either add captions to your video or use only visual elements to communicate the message.
This type of video has become increasingly popular due to the fact that most people consume video content on the go. In fact, more than 75% of online videos are viewed on mobile devices.
Video Trend #3—Ephemeral Videos
Ephemeral videos are based on the idea of making your content available only for a specific period. The most popular example of ephemeral content is a social media Story that disappears from your profile after 24 hours.
Brands commonly use ephemeral videos to promote products and services by tapping into the phenomenon known as FOMO—fear of missing out. To keep track of what’s going on with your brand, most of your followers check your social media profiles often, so they don’t miss out on your content. They’re likely to act on the CTAs in your stories because they want to use the opportunity before the video is gone.
Video Trend #4—Shoppable Videos
When it comes to online video marketing, shoppable videos are one of the best ways to grab your viewers’ attention and drive them to make a purchase on the spot. They drive sales by letting your audience see your products in action and allowing them to go straight to your online shop.
Shoppable videos are prominent on social media platforms like Instagram and Facebook. They enable users to click or swipe to visit the brand’s shop and decide whether they want to purchase an item or browse for others that might interest them.
Plenty of companies create more complex shoppable videos, such as the example above. These videos are standalone and feature multiple products throughout their duration. Each section includes several tags, enabling people to purchase any of the products shown on the screen or check out the company’s website for more.
One of the benefits of using shoppable videos is that viewers can buy products and services without leaving the website or social media profile that they’re on. They can visit the shop, make a purchase, and go back to watching the video or browsing in a matter of minutes. With the internet being saturated with ads, shoppable videos are an effective way to boost conversions.
Video Trend #5—Live Videos
Livestreaming has become one of the most effective ways to engage with your audience on a more personal level. It enables you to connect with your viewers directly and answer their questions in real-time. There are plenty of ways you can reach out to people, such as:
- Live webinars
- Q&A sessions
- Product demos
The popularity of live streaming has grown more than ever, thanks to platforms like Twitch, Vimeo, and Periscope. Even the most popular social media websites, such as YouTube, Facebook, and Instagram, have realized the impact of this trend and introduced their solutions.
While livestreaming has become a powerful method for different content creators to get in touch with their target audience, it has also provided unique marketing opportunities. It’s common for businesses to sponsor influencers on livestreaming platforms and have them promote their products during their streams. This is an effective way to reach a large and diverse audience.
If we take a look at Facebook, the watch time for live videos is three times longer than for regular ones. To top it off, social media algorithms tend to prioritize livestreams, seeing them as more engaging because they’re transmitted in real-time.
Video Trend #6—360-Degree Videos
If you want to present what your brand has to offer in a more immersive way, 360-degree videos take video engagement to a whole new level. They enable you to showcase your products or services in a unique, fun, engaging way. This is a fantastic marketing solution for brands that deal in:
- Real estate
One of the primary benefits of 360-degree videos is that they give your audience control over what they’re seeing on the screen. They are highly engaging because they require the viewer’s participation. In a way, they enable customers to demo your product before they decide to buy it.
Consider the fact that 98% of Americans see 360-degree videos as more exciting than regular ones. According to OmniVirt’s study, this type of video has a 46% higher video completion rate and generates a 14% higher return on investment.
Video Trend #7—Vlogs
Vlogs are one of the most popular types of video content on the web. They consist of different content creators sharing expert advice, showcasing their talents, or documenting their daily lives. According to statistics, 44% of people on the internet watch vlogs at least once per month.
Vlogging is an effective way for influencers to connect with their audience in a more personal and authentic way. The primary goal of a vlog is to entertain your viewers through digestible content that is easy to relate to. Similar to streamers, vloggers often make money via sponsorship deals and merchandise sales.
Video Trend #8—Short Video Ads
Short ads are a popular trend that YouTube started back in 2016 with six-second clips popularly known as Bumper ads.
The short ad format is becoming more and more necessary because the average attention span of online audiences is rather short. With users scrolling through different types of content on multiple websites and applications at the same time, your ad needs to be both efficient and effective to grab their attention.
The thing to realize is that ads interrupt the content the users are watching, so they typically lose interest if they have to check out a longer ad. On YouTube, they usually wait for the Skip button to appear so they can continue with the video they were watching. This means you have approximately five seconds to grab the audience’s attention and spark their interest.
Regardless of the social media network you’re making a video ad for, you should aim for a shorter format. The video needs to be concise and engaging so that your brand stands out among thousands of other advertisers that are vying for your audience’s attention.
Video Trend #9—Long-Form Videos
While the goal of your ads is to communicate a concise message in a matter of seconds, the story is a bit different when it comes to video content. Your videos shouldn’t drag out, but they do need to be long enough to provide value. Depending on your content and audience, a video can last from several minutes to over an hour.
If your content is engaging and informative throughout the entire video, it can be as long as you need it to be. A study has shown that videos that are longer than 15 minutes make up 50% of all video engagement.
Long-form videos are becoming increasingly popular because they are an effective method of covering a topic from multiple angles and providing plenty of valuable information. Many viewers will appreciate how comprehensive your videos are and want to stick around for more.
You can make videos where you provide your viewers with a how-to guide on using your product or create short films that show how your organization works behind the scenes.
Now that we’ve covered some of the most popular video marketing trends, let’s take a look at how you can make amazing video content using one of the best video editing software solutions you can find.
InVideo—The Best Platform for Creating Stunning Video Content in Line With Top Video Trends
You can find a range of video software solutions on the market, each with a unique set of features and a different learning curve. If you’re looking for a video editing app that is both feature-rich and easy to use, InVideo provides the best of both worlds.
We made sure that our platform accommodates both beginners and users that have had previous experience with video editing. It comes with a drag-and-drop user interface that takes no time to get hold of and provides an assortment of features for making various types of professional-looking videos, including:
- Highlight videos
- YouTube video ads
- Educational videos
- Brand videos
- Stop-motion videos
- Music videos
- Lyric videos
- Picture and music collage videos
- Eye-catching video loops
What You Can Do With InVideo
InVideo comes with a selection of amazing features that enable you to create eye-catching visual experiences for your target audience. You can find the feature categories in the menu on the left and apply them with a single click or by dragging and dropping them onto the scene you’re working on. This includes options like:
- Textual elements
- Social posts
Some of the features are available via the timeline in the bottom section of the screen, such as voice-over creation, scene transition effects, and our Intelligent Video Assistant (IVA).
When you add a feature to your scene, you can edit a variety of settings by clicking on it and going to the Edit menu on the right. Depending on the feature, you can find unique options like styles, filters, effects, and animations.
When it comes to video editing, InVideo provides three methods that you can choose from in line with your preferred approach:
- Premade Templates
- Blank Canvas
Using the Premade Templates method, you can rely on one of the many professional-looking templates from our extensive library to create a jaw-dropping video in under ten minutes. We offer more than 3,000 unique solutions for all kinds of videos. Each template is fully customizable, allowing you to edit the existing elements to your liking and add new ones.
You can browse through our template categories or use the search bar to look for a specific theme. When you find a solution that you like, all you need to do is:
- Click on the template to open it
- Use the preview screen to see if the template fits your video concept
- Click on Use this template to start editing the video
If you want to have full artistic freedom, you can use the Blank Canvas option to start making a video from scratch. Choose an aspect ratio for the video, and the platform will provide you with a bare template that you can add any features and elements that you like to.
This method is perfect for people that prefer a hands-on approach when it comes to video editing. You can import your media files and add them to your scenes or check out our selection of more than one million royalty-free images, melodies, and video clips.
If you have a script or a webpage that you want to turn into a video, you can use the Text-to-Video method.
All you need to do is paste your text or link into the designated field, and InVideo will transform your input into a sequence of scenes that you can work on. If you’ve got media files that you want to turn into scenes and add a script later, this method enables you to do so as well.
The Text-to-Video method provides two video editing modes:
|Text-To-Video Video Editing Modes|
|Storyboard||Pay special attention to individual scenes and arrange them to your liking. Add media files to play consecutively during a scene and create different types of captions|
|Advanced Editor||Continue working in a regular editor and use all the features that InVideo has to offer. Edit the video in its entirety using the regular and advanced timeline|
When it comes to pricing, InVideo is one of the most affordable video editing solutions on the market. We offer two paid plans:
|InVideo Paid Plans|
|Annual—$10 per month
Monthly—$20 per month
|Annual—$30 per month
Monthly—$60 per month
With the Business plan, you can export up to 60 videos and use up to 300 premium media files per month. When it comes to the Unlimited plan, you can make the most of all the features that InVideo has to offer with no limitations.
You can also use InVideo for free for as long as you like. The free version comes with the same restrictions as the Business plan, with the addition of a watermark on all your exported videos.
Sign up for InVideo today, and start making high-quality videos that will amaze your target audience!