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Facebook Video Size, Dimensions, Aspect Ratio, and More—All Info in One Place

Author
Nick Clock IconLast Updated on: June 28, 2021

In the world of business and social media marketing, it is a well-known fact that videos play a more significant role than photos. Videos appeal to the viewers’ visual and hearing senses and often result in strong consumer engagement.

Marketing Land has even observed that 62% of Facebook users were more likely to buy a product once they saw an ad for it on a Facebook story. That may be why a staggering 81% of businesses choose Facebook over any other social media platform to post video marketing content on.

 

Credit: Buffer

 

The data strongly suggests that videos are here to stay. Facebook itself predicts that, in the near future, the platform may only consist of video content

In this article, you will learn the optimal video size for Facebook so that you can start or continue making videos to engage your audience on the platform. You will also find the best, easy-to-use video editing software out there so that you can create high-quality video content for social media with next to no effort.

Different Types of Videos on Facebook

You might already know that MP4 is the best video format for Facebook. Learning the optimal video specs, such as video size and resolution, is just as important to achieve the desired result and grab your audience’s attention.

One aspect of social media networks that might give brands frequent headaches is that these platforms are constantly evolving—adding new features with each update and changing the rules of how customers and businesses use them.

A particularly harsh challenge with Facebook is the sheer number of different video types you can choose from, which might make it even more mind-boggling to learn how to monetize Facebook videos.

Because of this, we have put together the ultimate, up-to-date guide on all Facebook video sizes. After going through our list, you’ll have a much easier time creating, editing, and posting your video content on the number-one social media platform.

We will go over all video specs for:

  1. Facebook stories
  2. 360 videos
  3. Instant experience videos
  4. Facebook News Feed video ads
  5. Slideshow video ads
  6. Carousel video ads
  7. Collection video ads
  8. Messenger video ads
  9. In-stream video ads
  10. Facebook Marketplace video ads
  11. Instant Articles video ads
  12. Search result video ads

Video Size and Dimension for Facebook Stories

Facebook users tend to engage with the content they see on Facebook stories the most. Maybe it is the fact that video stories are short, so they offer a bite-sized piece of entertainment people who scroll through their social media daily want to be distracted by. It is your perfect opportunity to capture the attention of your target audience, so here are the video specs for your next Facebook story:

Aspect Ratio

Size/Resolution Video Dimension File Size

Video Length

1.91:1–9:16 1080×1920 px 500×500 min 4GB max

1–15 seconds

Other characteristics of a Facebook story are that:

  • Captions are not available
  • Audio is optional
  • MP4 and MOV are the recommended formats

Facebook 360 Video Requirements

Facebook’s 360 videos give your viewers a unique, interactive way to enjoy your content. The viewers watch 360 videos by moving their device around or dragging their cursor or finger across the video. This makes 360 videos perfect if you want your viewers immersed in the action.

If you decide to make a 360 video to generate sales, you will be able to show your viewers exactly how your product or service works. For example, OREO cookie made a 360 video to give their customers a “behind the scenes” view of how the company makes their products.

Here are all the requirements for Facebook 360 videos:

Aspect Ratio

Video Frame Video Dimension File Size Video Length
1:1–2:1 60fps max 120×120 1–26GB

241 minutes max

As for the size or video resolution for Facebook’s 360 videos, the recommendations are:

Virtual Reality (VR)

Video Size/Resolution

Monoscopic

5120×2560 px maximum
Stereoscopic

5120×5120 px maximum

Here are a few more Facebook 360 video recommendations:

  • Use the MP4 or MOV format
  • Don’t make your video last longer than 30 minutes
  • Make the framerate of your video be up to 30fps
  • Keep in mind that your video file size is up to 10GB

You should follow all the mentioned requirements so that your video provides a better user experience. If you make a video last longer than half an hour or take up more than 10GB of space, it might buffer across different devices, which can result in your viewers being frustrated with your video and deciding to scroll past it.

Facebook Instant Experience Video Guidelines

What makes Instant Experience (IX) videos unique is that they are viewed in the full-screen mode automatically, which is also why they are used on mobile devices only. Since they take up the whole screen, IX videos are more immersive and a lot more effective at grabbing the viewers’ attention than other types of ads on mobile. 

If you want to boost your brand recognition and drive mobile sales, you might want to consider making an IX video ad. Here are the video size and other requirements:

Video Format

Aspect Ratio Minimum Size/Resolution File Size

Video Length

Landscape

9:1 720×79 px 4GB max 120 seconds max
Square 1:1 720×720 px 4GB max

120 seconds max

The recommended video resolution is 1200×628 pixels.

The Facebook News Feed Video Ads Specs Requirements

Apart from the ads, you can squeeze in between organic Facebook stories, you can also make video ads that appear directly in users’ feeds. Different types of feed ads exist, all of which you can check individually below. 

For now, let’s see what the typical video specs are if you want to integrate your brand into the Facebook News Feed:

Aspect Ratio

Resolution Video Dimension Max File Size Video Length
4:5 1080×1080 px 120×120 4GB max

241 minutes max

You should keep in mind that:

  • Facebook recommends you use the highest resolution available (you should still fit your resolution to the aspect ratio and file size limits)
  • The maximum video file size is 4GB if you are uploading a shared post video (the maximum 26GB file size applies for desktop feed videos only)
  • The video thumbnail should have the same resolution and aspect ratio as your video
  • The minimum width for both landscape and portrait videos is 120 pixels  

Facebook Slideshow Video Ad

Let’s imagine you are running a restaurant and you want to make an ad for it that displays ten different meals but has one CTA. A Facebook slideshow video would be the best option in that scenario.

Create a video from photos and charm your target audience with a neat-looking slideshow. Your only limit is that you can include three to ten photos, but you can also add sounds to your video. There are five supported formats:

  1. FLAC
  2. MP3
  3. M4A
  4. WAV
  5. OGG

You can also pick between the landscape video format (aspect ratio—16:9) and portrait (aspect ratio—9:16). 

Here are other slideshow video ad specifications:

Video Frame

Video Dimension Size/Resolution File Size Video Length
30fps max 1200×720 1280 by 720 px 4GB max

120 minutes max

The Best Resolution for a Facebook Carousel Video Ad

Carousel video ads give you the opportunity to expand the story you want to tell in your video post. The ability to include up to ten images or videos—and just as many links—in one advertisement allows you to share more information about a specific product or market more products in a single post.

Facebook recommends the video size or resolution of a carousel ad to be 1080×1080 pixels.

Here is more information about carousel video ads:

Aspect Ratio

Video Frame Image File Size Video File Size Video Length
1:1 recommended 30fps 30MB max 4GB max

240 minutes max

Collection Facebook Video Ads Specs

Optimized for mobile devices, collection video ads also give you the opportunity to showcase different aspects of a single product or promote several ones in one ad. Here’s how they work—you have one cover image or video and a collection of multiple images below it.

Another useful feature of collection video ads is that you can have your video open in Instant Experience video format automatically as the viewer clicks on your collection ad. The instant full-screen mode boosts customer engagement and can generate mobile purchases more easily.

You can check out the technical requirements and recommendations below:

Aspect Ratio

Video Frame Size/Resolution File Size Video Length
1:1–16:9 30fps max 1200 by 675 px

recommended

4GB max

120 minutes max

Facebook Messenger Video Ad Requirements

It seems that Facebook isn’t short on ideas when it comes to ad placement. You can target your desired customers even as they are chatting with their friends on the Facebook Messenger app. You can run your video ad as a Messenger Story your customers may stumble upon as they’re using the app.

Research shows that more than 80% of Facebook users access the platform on their mobile exclusively. You should keep this in mind when planning your next Facebook marketing strategy, and perhaps placing an ad between Facebook’s organic Messenger Stories is just what your brand needs to get people chatting about it.

Here are Facebook’s recommendations for Messenger Story ads:

Aspect Ratio

Resolution Width File Size Video Length
9:16 1080×1080 px 500 px min 4GB max

1 sec–2 min

Facebook In-Stream Video Ads

As their name suggests, in-stream video ads pop up while viewers are streaming another video in their Facebook feed. Preferably, your ad will pause a video that is popular and generates a large number of views. You can compare in-stream ads to good old TV commercials.

If you opt for investing in a Facebook in-stream video ad, use the highest video resolution that falls within these requirements:

Aspect Ratio

Video Frame File Format File Size Video Length
16:9–9:16 30fps max MP4 or MOV recommended 4GB max

5–120 seconds

You can also add sound and captions to your in-stream ads.

Facebook Marketplace Video Size Limits

Facebook Marketplace is a section that allows both businesses and regular people to sell and promote their products or services. 

With more than 800 million users that Facebook Marketplace attracts during a single month, you are bound to land a customer or two if you use it to your advantage. Since the place is usually chock-full of image ads, your video is certain to attract many eyeballs.

It is called the Marketplace, so the people who use it are there to browse and buy items and products.

Facebook Marketplace video recommendations are:

Aspect Ratio

File Format File Size Video Length
16:9–9:16 MP4 or MOV recommended 4GB max

240 minutes max

There’s no option to add captions to your Facebook Marketplace videos on the platform itself, but you can always add them on your own as you are editing your video. We highly recommend adding audio to your Marketplace videos, as well. 

Instant Articles Video Ads Requirements

Facebook reports that their users are 44% more likely to click on Instant Articles than a traditional mobile web link. The fact that these articles load four times faster than the web link ones can have a positive effect on customer engagement. Instant Articles combines blog posts on branded websites with the Facebook app.

This allows you to place video ads inside these articles so your readers can engage with your brand as they are reading the post. If you are sold on the idea, here are the requirements for an Instant Articles video ad: 

Aspect Ratio

File Format File Size

Video Length

16:9–9:16

MP4 or MOV recommended 4GB max

240 minutes max

Search Result Video Ads Requirements

Facebook search results are just another place within the social media platform you can have your ad appear in. You can choose this option if your goal is to increase your website’s traffic and spark up conversations about your brand.

Upload your video in the highest resolution available that respects the ratio limits. Here are those limits and other information:

Aspect Ratio

Video Resolution File Format File Size

Video Length

4:5 1080 x 1080 pixels minimum MP4, MOV or GIF 4GB max

240 minutes max

Don’t Neglect Quality—Make Videos Like a Pro With InVideo

 

InVideo Pre-Made Facebook Templates

 

We understand if you are feeling a bit overwhelmed by the sheer number of different Facebook video types. It is why we have created a video editing software that helps you create visual content that falls within the size and format requirements from the start.

InVideo is a browser-based editing platform that lets you create videos quickly and effortlessly. You only need to:

  1. Open InVideo in your browser
  2. Log in or sign up
  3. Type in Facebook ads in the search tab
  4. Pick from  over 2,500 customizable templates to make your video
  5. Edit the template of your choosing using our many video editing features
  6. Preview your project
  7. Export your video when you are satisfied

You can choose the type of Facebook video from our homepage directly. Some of the options we offer are:

  • Story videos
  • News Feed videos
  • Carousel Ad videos

Have you also noticed that many of the Facebook video requirements don’t support the caption feature? Yet, it has been reported that, when it comes to Facebook videos, 85% are streamed with the sound off. On the InVideo editor page, you can add captions and have your viewers pick up on your CTA even if they have muted the sound.

Wait no longer and make an account on InVideo to have engaging and professional-looking videos in under ten minutes. We offer a free plan you can use for good, so there are no strings attached. If you choose to have complete functionality and no limits to the number of videos you can export, our paid plans start from $10 a month.

Start sharpening your video editing skills today in our fun, easy-to-use platform.

Learn from the best in marketing, get feedback on your videos, and more on our Community.

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