Pastel Color Palette For Your Brand

How And When To Use Pastel Color Palette For Your Brand (+17 Examples)

Colors have the energy to stimulate our emotions, to make us happy or sad. It’s subconscious, but we experience the psychological effects of color all day long.

Today, we are going to talk about everyone’s favorite – Pastel Color Palette.

And for a reason, this 80s color palette is back in trend, and the obsession across the world is of another level. Everyone loves these soothing eye-candy palettes.

So, What Are Pastel Colors Anyway?

Pastel colors are a part of a pale family of colors that have high luminance (amount of light) and low saturation (intensity of color) in them.

A pastel color can be created by adding luminance to any pure color on the color wheel.

Pastel color on a color wheel:

Color Wheel- Pastel Colors

Colors inside the black circle are pastels as more “light” has been added to the pure colors outside the black circle.

Pastel color palettes can be created using color harmonies like analogous, complementary, monochromatic. But all of them must have additional luminance as compared to original colors for them to be called pastels.

Why Use Pastel Colors?

Pastel colors are soothing to the eyes and are best for soft emotions like love, affection, joy, romance, calmness, peace, satisfaction, etc.

Because of its high luminance, pastels look very light-weighted and subtle.

And, since they are derived out of pure colors (no grey or black added), these colors are quite fresh and pleasing to view.

Remember, adding grey or black to color will no longer remain to be a pastel color but rather come under the “pale colors” category.

Color PaletteColor PaletteColor PaletteColor Palette

Commonly Used Pastel Colors

Some pastels have worked out very well for many companies. Here is a list of some of the most used pastel colors. Feel free to open up a color scheme generator to make up your palettes.

Commonly used pastel colors

17 Examples Of Pastel Colors

1. Home Decor

Pastel Color Palette - Home Decor

In the picture: Home decor packaging

Why use a pastel color palette for home decor?

The product you see here is a scent diffuser from the Japanese brand Miniso. Now, when you think about diffusers, you think about sweet aroma, meditative vibes, and a happy feeling.

Using a blue color palette for packaging and designing of aroma-therapy products like candles, wax melt cubes, essential oils, incense sticks will be of great benefit for the customer to identify the product as “relaxing.”

2. Pastels For Interior Design

Color Pastel Design - Interior Deign

In the picture: Interior design

Why use a pastel color palette for Interior design?

The feeling you get when you think of home is relaxing and peaceful. Using soothing colors in your interior decoration can lift your mood to a great extent.

Use a mixed palette of pastels when decorating your house, and you could also add an accent color to make it stand out. You can use a color palette generator to see which colors go together for your home.

3. Pastels For Jewelry

Pastel Color Palette - Pastels For Jewellery

In the picture: Premium jewelry from Tiffany

Why use a pastel color palette for jewelry packaging?

Premium jewelry brands like Tiffany are often a prized possession for customers. The jewelry is delicate and to be taken care of.

Pastel teal has the calming property of blue and renewal qualities of green, which makes it the perfect color for jewelry branding. Using soft colors like this pastel teal will amplify brand association to that of “calm” and “rejuvenation.”

Alternatively, you can also use a green color palette for such products as it depicts freshness and a gold color palette in combination for that extra oomph.

4. Pastels For Baby Products

Pastel Shades For Baby Products

In the picture: Baby products from Mee Mee

Why use a pastel color palette for baby products?

What do you feel looking at a tiny little baby? You feel happy, childish, careful, and cute.

All of these emotions can be depicted using soft colors like pastel pink, pastel blue, pastel green, lavender, and so on.

You can pair these cute color palette with intense & opaque colors like blue or a bold pink for creating a bit of drama for your branding.

5. Pastels For Dessert Shop

Pastel Color Design - Dessert Shop

In the picture: Bakery/dessert products from Theobroma

Why use a pastel color palette for dessert?

A bite of a moist, fluffy cake can give an intense feeling of satisfaction and joy. You feel airy, light, and in the mood.

Such feelings can easily be associated with a range of pastel palette combined with a couple of bold colors like red.

If a customer is presented with two boxes, one with a cute pastel color palette and another with plain or dark-colored packaging, chances are the customer will pick up the pastel one. Of course, you can experiment with this yourself.

6. Pastels For Perfume

Pastel Color Shades For Perfumes

In the picture: Perfumes from Calvin Klein

Why use a pastel color palette for perfume packaging?

Perfumes that have fresh, floral, or fruity fragrance are generally associated with a feeling of calmness, subtlety, and freshness.

Using pastels for such fragrances will allow your customers to associate with these feelings and make them want to buy your brand over others.

A purple color palette can do great, too, for perfumes if you want to position yourself as an elite brand.

7. Pastels For Skin Care

Pastel Color Palette - Skin care products

In the picture: Skincare from Yum Cosmetics

Why use a pastel color palette for skincare products?

Skincare, as the name suggests, depicts care, softness, soothing.

In the above example, the product’s name is Peach Lip Balm, and they have incorporated pastel orange color palette in their packaging. The messaging that they want to give out is “Handmade Happiness.”

What better way to do so than using the beautiful and soothing soft peach color!

Photographing the product with colorful pastel background also shows a certain degree of playfulness, and teenage girls will associate with this brand more than others.

8. Pastels For Chocolates

Pastel Palette For Chocolates

In the picture: Pink Champagne Truffles by Charbonnel et Walker

Why use a pastel color palette for gifting?

This particular box of truffles is gifted to romantic partners and close friends. The color palette used here includes pastel teal, pastel pink and whites paired with metallic text.

This gives the product a feel of love and joy with a touch of luxury, a perfect combination for gifting.

9. Pastels For Invitations

In the picture: Invitation cards

Why use a pastel color palette for invitations?

Invitations for weddings, baby showers, gender announcement parties, or even corporate events can use a soothing and happy pastel palette.

To this pastel party, add a dash of metallics, and you will have ultra-stylish invites to boast about:

Pastels Color Design for Invitations

Or use a bold color like this one:

Bold Color Pastel Palette For Invitations

You can go monochrome too:

Monochrome Pastel Color Palette For Invitations

10. Pastels For Cosmetics

Pastel Color Palette - Cosmetic Photography

In the picture: Cosmetic photography

Why use a pastel color palette for cosmetic photography?

The target audience for many cosmetic brands would be females of 14 to 45 age. Cosmetic lovers associate their makeup kit with confidence, cuteness, and sexiness.

Pastel pink encompasses all these feelings in itself. Pairing it with a darker shade of pink establishes the dominant text well.

11. Pastels For Photography

In the picture: Photography backdrops

Why use a pastel color palette for backgrounds?

Pastel backgrounds provide a nice and clean space to play with your main subjects. Whether using it on a flat background for top view or as a vertical backdrop, pastels can prove to be an excellent color scheme for photography.

Pastels Background For Photography

Pastel Color Palette For Photography

12. Pastel In Nature

Pastel palette is not something invented by us; rather, it’s a gift of nature. You can find pastel color palette in a lot of natural elements like the sky, water, flowers, fruits, wood, pebbles, and many species.

Pastel Color Palette - Nature

Pastel Color Shades - Nature

13. Pastels In Eco-friendly Products

In the picture: Eco-friendly products

Why use a pastel color palette for eco-friendly brands?

A new and exciting trend can be observed around eco-friendly products. If you google eco-friendly products, a lot of brands’ packaging is inspired by the pastel color palette.

This color palette can relate to nature, and thus, an eco-friendly product line could easily use pastel palette packaging.

Packaging with Pastel Shades - Eco-Friendly

14. Pastels In Fashion

In the picture: Pastel apparels

Why use a pastel color palette for fashion?

In the last decade, fashion has re-ignited its love for pastels, and now it is prominent in a lot of apparel brands across the world. Pastel Pink is no longer a “girly” color, and pastel grey is not just a “men’s” color.

Linen shirts for men usually come in summer color palette and make perfectly good office wear, whereas women love pastel grey because of its neutrality.

Pastel Color Shades - Fashion Collection

This one is a relatively muted and dark color palette:

Pastel Palette - Fashion

This one is using a beautiful fall color palette:

Fall Pastel Shades - Fashion

15. Pastel in Architecture

In the picture: Pastels in architecture

Why use a pastel color palette for architecture?

Imagine walking past a dreamy land of architecture painted in a gorgeous pastel palette. A lot of cultures and countries across the world have embraced a warm color palette in their architecture.

This beautiful lane is in Scotland:

Pastel Color Shades - Architecture

This is an actual place in London:

Pastel Color Shades - Architecture

16. Pastels For Website

In the picture: Websites

Why use a pastel color palette for websites?

People spend hours and hours of their day on the internet, looking for information, working on docs and sheets, watching videos, and every other possible thing.

Pastel color palette essentially breaks down the fatigue and gives the viewer a soothing view that’s easy on eyes. After hundreds of scrolls and tens of loud videos, it feels great to land on a pastel website.

Professionally, pastel palette can help you stand apart from the crowd as it’s an instant eye-catcher for a person of any age.

Breakfree from the mundane neutral solid colors and design your website with a beautiful retro color palette in pastel shades.

Beautiful use of complementary pastels from the color wheel:

Pastels for Website

A great example of using a bold opaque color along with pale colors:

Bold Opaque Color - Color Palette

Combination of light winter color palette and white:

Light Winter Color Palette

Proof that pastel doesn’t have to be only pinks and purples. Skin color palette works great too:

Nude Color Pastel Shades

Achieving dreamy look by going all-in with the pastel palette – No bold colors:

Pastel Palette

17. Pastel Instagram Theme

Another trend we have witnessed is the usage of pastel color palette for Instagram themes. It is impressive to see users carefully choosing posts that resemble the parent theme.

Chances are, the majority of people who like a post of yours would visit your profile once. Having a beautifully themed feed is a sure-shot way to earn a new loyal follower.

Floral Designer’s Instagram Feed:

Pastels for Instagram

Character Artist’s Instagram Feed:

Character Artist's Instagram Feed

Kawaii Fashion & Furniture store’s Instagram Feed:

Color Palette - Fashion and Furniture

How To Create A Color Palette For Your Brand In InVideo

On the InVideo platform, you can create a custom palette for your brand so that you can convert any template into a pastel color template with just a click.

Here is how you can do so:

After logging in or signing up on InVideo, go to Brand Presets using the top right corner.

InVideo- Brand Presets

And then you can easily set the color palette:

InVideo- Color Palette For Your Brand

Once you are done setting it up, you can turn any template into your brand color palette.

Here are a few examples of different videos created with InVideo in pastel colors.

InVideo Color Palette - Pastel Pink Color Shades

Here, a user wanted to make a video for a baby girl’s Christening. So she converted this blue-themed template into a pastel pink color palette. Find the original template here.

Wedding Invitation Pastel Shades - Pink Color Palette

A wedding planner wanted to send across a sweet video for her client on their anniversary. Since their wedding theme was pastel pink, she used the wedding invitation template and converted it into a pastel themed video. Find the original template here.

InVideo- Pastel Color Palette

A user replaced the bold color theme with a pastel color palette to suit her in just a few clicks. Find the original template here.

InVideo - Save The Date Template - Pastel Colors

Find the original template here.

I hope you enjoyed the pastel color guide as much as I enjoyed putting it together for you. Now go ahead and create your own pastel palette for your brand!

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