Video marketing is one of the best ways to generate real estate leads in 2022. You don’t have to take our word for it—listings with video receive over 403% more inquiries than those without. Besides, 63% of homeowners are likely to hire an agent who uses video over one that doesn’t.
This shows just how much potential video holds to get you the right set of buyers for all your listings. So, we’ve compiled a list of the best real estate video ideas you can use to spread the word about your business and generate high-quality leads this year. And once you have your idea chosen, you can turn it into a compelling video using our premade templates and InVideo’s feature-rich intuitive editor.
Here’s what we'll cover:
1. Create a real estate promo video
2. Create a realtor testimonial video
3. Showcase your realtor portfolio
4. Create a realtor intro video
5. Share some tips to hire a real estate agent
6. Share your open house calendar on video and invite people
7. Create a property listing video
8. Share your upcoming property listing
9. Create a property sale announcement video
10. Educate your audience on popular home renovations to avoid
11. Create a “just sold” video
12. Educate your audience with a first-time home buyer’s checklist
13. Share a real estate market update video
14. Share a list of kitchen improvements under $100
15. List some home buying mistakes to avoid
Real estate promo videos are an excellent way to show potential buyers the services you provide, the work you’ve done till now, and give them a sneak peek into what it would be like to work with you. It’s essentially a promotional video for your services as a real estate agent or agency.
You can create short promo videos to run as ads on social media or include one as an explainer video on your website.
Apart from high-quality images, use strong copy with a touch of emotion to make the buyer feel something, and drive action through emotion. Additionally, this video should mention your active location and display your sales history with data. At last, end your video with a strong CTA comprising your name and contact information like phone number, email address, and website.
You can even make longer videos for YouTube and talk about your goals, mission, and how you connect buyers with their dream homes. This promo video from real estate agent Kayla Johnson fits well in this category.
To create a promo video, you can either hire a professional videographer or do it yourself on a budget by shooting the clips from your phone and compiling them together with InVideo’s fully-customizable real estate promo video template. Just add your images, edit the text as you want, change the music to your liking with our stock library, and you’ll have your professional-looking video ready in minutes.
Testimonials build social proof and enhance your credibility, but video testimonials kick these benefits up a notch with a personal element. In fact, a study revealed that two out of three people are driven to purchase after watching a testimonial video—and real estate is no exception.
People trust people, and watching and hearing your happy clients talk about their experience working with you can help attract leads and convince them about your services. Add storytelling and emotion to that, and you’ve got yourself a winning video.
You can ask clients for testimonials at your open house, when you close the deal, or when you're done with all the work. Ask them what it was like working with you, so they elaborate on how you understood their needs and helped them find their dream house. If your client doesn’t know what to say, give them some talking points or write it on a piece of paper in front of them so they don’t get stuck and can give a flawless testimonial without hesitation.
You can then share the testimonials you record individually or compile them and create a montage video. Either way, testimonials make for great content for various platforms—you can share them on your website, YouTube, and as posts or ads on Facebook and Instagram, just like the McDonald Real Estate Group did here.