Did you know that Instagram redesigned their home screen to put Reels front and centre? Reels have become a key frontier for organic reach on the platform. In fact, we tried out Reels on our own Instagram channel over at @invideo_official, and we saw a whopping five-fold increase in reach.
The reason’s very obvious — IG Reels are Instagram’s “shiny new toy”; the feature was launched directly in competition with TikTok, and Instagram is making sure they promote it to as many people as they can. With the introduction of Remix on Reels, they are clearly indicating that reels are here to stay, and have a bright future ahead. This gives brands and businesses a very unique opportunity to ride this wave and make the most of Instagram Reels for business.
In this guide, we cover everything you’d need as a business, brand manager or a marketer, to leverage Instagram reels and grow your reach and audience on Instagram.
Not just that, but we’re also sharing 40+ cool ideas that any brand or business can use to create Instagram Reels that will catch and keep your followers’ attention. And if you stick around till the end of the blog we also have a special bonus section where we’ll show you how you can create an Instagram Reel Remix.
Let’s get down to it. Here’s what we’ll cover:
1. What are Instagram Reels?
2. How to find trending Reels
3. How to make and post Reels in Instagram
4. 40 ways to use Reels for your business
5. How to use Instagram Reel Remix
6. 5 cool ideas for Reel Remixes
Instagram’s newest mobile-only feature — Reels — lets you provide super snackable videos of upto 30 seconds.
Here are the key specifications you need to know:
(i) Length: Upto 30 Seconds
(ii) Resolution and aspect ratio: 1080 x 1920/ 9:16
(iii) Reels are mobile-only, which means you can only upload and publish Reels from a mobile device.
You can upload a video from your camera roll, or you can shoot it within the app. You can use filters, slo-mo effects, or add music. The Reels feature also allows you to shoot in breaks to set a timer and shoot in different locations, attires, or however you want. Even if you’re uploading a pre-recorded video, you can combine other parts or videos to form a single reel.
Here’s a detailed look at how you can make the most of the Reels feature for your business or brand:
Instagram Reels are often referred to as the “middle child” between Instagram stories (videos of upto 15 seconds that disappear after 24 hours, and don’t show up on your feed) and IGTV (long-form videos of upto 10 minutes for regular accounts). Instagram Reels live for longer than 24 hours, and they can be found on your feed.
So far, so good. But how can you use this feature for business, right? We’ve got 40-odd Instagram Reels ideas for businesses lined up for you.
Before we get started on making Reels, let’s see where to locate them in the app first.
(2) How to Find Trending Reels
Reels can be found and uploaded in many different places on Instagram. Let’s look at the most popular places.
(A) The Instagram Reels Tab
On your homepage, you’ll find five icons right at the bottom of the screen. The Reels icon sits in a place of prominence — right at the middle, with an icon that looks like a clapboard.
See it? This is the Explore feed for reels. Once you click on it, you’ll find trending Reels, and you can keep scrolling down to find even more.
The Reels with a Featured label are the ones which have been selected by Instagram.
(B) On your Instagram Feed
Look out for that same clapboard icon for posts that appear on your feed from people you follow. Can’t find it? Look closely at the bottom left corner.
(C) Use hashtags to look for Reels
Just type out a specific hashtag into the Instagram search bar, and you’re bound to come across reels using that same hashtag.
Here’s how to do it —
Step 1: Click on the Reel you want to find related content on.
Step 2: Tap on the description, and check for the hashtags used in the Reel.
Step 3: Tap on the hashtag you’re interested in finding more posts related to. Voilà!
(D) Search by audio
Let the music lead the way. When you tap on the name of the audio track of an Instagram Reel (look at the bottom of the screen), you’ll land upon a page with other reels that use the same audio.
If you really like what you hear, you can just tap on the ‘Use Audio’ button, to use the same track for your own reel.
An audio track can also be saved by hitting the ‘Save Audio’ button, so you can make a video on it later.
(E) Find Reels of a Specific Brand or Business
If you want to look at specific reels for a page, you can visit the page and find a dedicated section of reels with the same clapboard icon. This is similar to how Instagram stores IGTV videos on a personal account.
Reels create more public engagement, since Reels can be accessed in various different places — they create many opportunities for people to access and view your content.
First things first — how to make Reels on Instagram? Here’s a step-by-step breakdown.
Step 1: Go to your home page, and click the plus button at the top, the way you would if you wanted to add an Instagram Story.
Step 2: You’ll find that your gallery has opened up. Click on Reel to get started.
Step 3: On the left hand, you’ll find all the options available to make your Reel attractive and interactive. Let’s get acquainted with these.
Step 4: Let’s start with the first one from the top: the time of the Reel. Set the time for how many seconds you want the Reel to be — either 15 or 30 seconds.
Step 5: Add music by clicking on the music icon, second from top in the left hand panel. Choose from the myriad options Instagram provides for you, or use your own saved music, if you prefer. You can record your own original audio too!
Step 6: Adjust the speed of your video. We suggest you think of a story-board, like you would with an Instagram Story for business, before you start adding features to your reels. Slowed down videos might look good for some types of Reels, whereas fast-paced videos might look better for others.
Note: Make sure your video is of good quality, because blurry Reels rarely get noticed!
Step 7: Add effects to your Reel! Filters are a great way to keep things interesting, and can even help enhance the message of your video. A golden glitter filter can add that spark that every proper reveal/promo video deserves, or a contact sheet filter can add to the aesthetics of a trailer. So choose wisely.
Step 8: Lastly, set a timer to your Reel if you want. You can choose between 3-10 seconds for this. By setting a timer, you set up a countdown before Instagram starts recording the Reel.
Step 9: You can also add text to your Instagram Reel or even automatic subtitles. 80% of people are browsing through social media with their sound off, so this is a good way to keep them hooked to the Reel.
Here’s how to add text to your Reel, and edit it.
Congratulations! Now that you know how to post reels on Instagram, you’re now all set to make your own Instagram Reel. We’ve got a treasure trove of ideas waiting for you — so let’s dive right in.
(4) 40+ ways to use Reels for your business
The thing is — it’s always a good idea to tap into the new features because the Instagram algorithm helps to promote these. At this point — they’re a straight-up growth hack for your business. So don’t sleep on this feature.
What does this mean? Create fresh and original content if you want to show up on the Reels tab, and get ready for it to go viral.
Let’s kick it off with ideas to help your brand grow, regardless of whether you’re an established brand or a start-up in its initial stages. Here are some ideas for inspiration:
(A) 24 Ideas for Brands and Businesses
1. Introduce yourself, and your brand
Get started with the basics — let your followers know all about you and your brand. You can include details like where you’re based, your brand values, and the work you do. Adding catchy music always takes up the energy of the video a notch — check out these examples to get a sense of how you can make this for yourself.
In our template, we show “what I mean when I say I live in Alaska.” You can customise it to your city by adding your own photos!
8. Give tips or insider feedback in your industry
We’re sure you’ve learnt a lot in the process of setting up your brand; so don’t be shy to own it. You can use your knowledge as content for Reels!