Couples videos and channels are a super popular genre on YouTube, and rightly so. Couples' videos are highly entertaining, and they use personal storytelling to build a connection with the audience and eventually create a community.
But a small caveat is that creating couples YouTube videos – coming up with ideas, shooting, and then editing – is a long, drawn-out process that can take some time to perfect. So if you're a video-savvy couple looking to hop on the YouTube train, then we're here to help. And this article is all about helping you get started.
We're going to take you through some of the best ideas for your couples YouTube channel as well as share pro tips on creating these videos as well as editing them – which by the way, is something that you can easily do online by signing up for a free account on InVideo.
Here’s what we’ll cover in this article:
Let’s get started with some cool couples' YouTube video ideas!
If you’re wondering whether vlogs are popular and will help you make money in 2023, the answer is yes. Statistics show that more than 44% of internet users watch vlogs every month. That’s more than 2 billion users every month, given that there are 4.66 billion internet users all over the world.
So, sharing your experiences as a couple by creating vlogs helps you build relationships and a like-minded community, which in turn boosts your viewership, engagement, and revenue.
Take this video from Jatie's vlogs, for instance. The couple is just taking viewers through their day and requesting prayers for Josh's mom. These personal sneak peeks, and the couple's raw and genuine display of emotions makes viewers empathize with them. As a result, viewers are now invested in their life and look forward to seeing updates from them.
If you want to create a super successful couples vlog, start with identifying what you want to talk about and who will be interested in what you’ve got to say. For example, if you look at Katie and Josh’s channel, you’ll see that they target people who are looking for wholesome entertainment.
Once you've identified your target audience and the type of content you'll create, start shooting. You will get better with practice, but initially, as you create vlogs, it helps to keep in mind that you want to talk to the camera like you're talking to a person and also think of ways to get your audience involved in what you're doing. Maybe ask them questions, prompt them to take on a challenge, or ask them to check out other videos as Katie and Josh do. You should also have an engaging intro for your vlogs that viewers can start associating with your brand. You can do this easily using intro templates on InVideo.
Pranks are among the most popular couples' YouTube video ideas. The viewership is massive, and it is also an exciting way to create couples' YouTube videos if you don't want too many people involved in your personal, day-to-day affairs.
The best part about creating pranks as a part of your couples' Youtube videos is that you don't need hefty investment to begin. You can start with just your phone and a few props like Carmen has done in this video below. She pranks her husband Corey through text, and the whole exchange keeps the viewers on their toes.
The video is a rollercoaster of emotions and thoroughly entertains the viewers as Carmen keeps stepping up her texting game and Corey gives the best reaction when he finds out that he was pranked.
One thing you need to keep in mind while making prank videos, though, is that it should feel authentic and not staged. The best way to achieve this, of course, is to genuinely prank your partner instead of doing it just for the video. Check out other prank channels to get your couples' YouTube videos ideas. You can even create prank compilations to boost engagement and promote your YouTube channel. Check out this InVideo template that can help you do that.
Depending on the prank you're doing on your partner, you want to keep things interesting by letting the viewers in on the details through narration, on-screen text, and reaction shots. So ensure that you have the proper setup for recording these.
This idea might not be on top of your list of couples' YouTube video ideas, but you can certainly give this a go if you both are experts on a certain subject or really passionate about it.
Educational videos are super popular, which is also backed by a Pew Research study, which found that 51% of YouTube users in the US turn to YouTube to learn things they've never done before. Add your dynamic or chemistry as a couple, and you can end up amassing a huge audience.
For instance, Australian couple Riley Whitelum and Elayna Carausa of the Sailing La Vagabonde fame have created an entire how-to series on sailing upon popular demand. The series helps fans learn everything about sailing, from how they should enter and exit the vessel to running their craft on renewable energy and minimizing their carbon footprint.
Remember that you can create educational videos even if your entire channel is not about a particular subject. Like this Australian couple, you can create a series for a particular subject.
Start by making a list of topics you have expertise in, and your audience would like to learn from you. You then want to create videos on these topics using your own experience and knowledge and incorporate research. So conduct thorough research to determine the kind of questions people are frequently asking, the topics in that domain they are searching for, and other necessary information. After gathering all the essential information, write a script that gives both of you equal dialogues and screen time. You can also do a test run to check if your dialogs and points flow seamlessly.
Once you’re done shooting the video, add transitions, slides, text, etc., while editing like Riley and Elayna did so your audience isn't overwhelmed by information. Here’s a cool InVideo template you can use to spruce up your educational videos in minutes.
Some people view reaction videos as disingenuous, but they are super popular because they help the audience relate to the creator and bond on a shared interest. Adding these to your list of couples' YouTube video ideas can help you build a stronger bond with your audience.
When creating a reaction video as a couple, both partners don't need to react to something. In this video, Carlo reacts to American frozen foods and rates them according to taste. The video is funny because Carlo is an Italian and is terrified by the American version of Italian foods.
So, Italians watching the video embody his sentiment for authentic Italian food while others are curious about how an Italian would react to American food.
To make a hit reaction video like Carlo and Sarah, make a list of things that make you unique as a couple and use one of them as a starting point to make your reaction videos. For example, Carlo and Sarah's unique point is that they both belong to different cultures and have experienced different lifestyles growing up. Their content, therefore, highlights how they deal with the differences. You'll see that most videos Carlo and Sarah have on their channel are reaction videos and people love them for their unique voice and fun antics as an international couple.
Doing a Q&A section is one of the coolest couples YouTube video ideas as it helps you build a stronger connection with your audience and build a loyal following.
For example, Donnie and Mayra answer some questions on how they navigated the cultural and age-gap differences in their relationship to succeed.
The couple is candid, genuine, and talks about the good and bad parts that they had to endure to make their relationship successful. As a result, their videos garnered 300k+ views and received plenty of comments from couples with more significant age gaps who have been through a similar journey. So, it's safe to say that they connected very well with their audience.
To create a viral Q&A video like Donnie and Mayra, ask your followers to send a list of questions and make a list of 5-10 most requested and interesting questions you know your audience will love to hear the answers to. Then, start by answering the most interesting questions first to keep your audience hooked and engaged. Keep the answers short, and you can always make the video in parts if there are too many questions. You can also use breaker slides and transitions to add more visual appeal to the video and not make it feel like a monolog. You can even use templates from InVideo to introduce kinetic typography in breaker slides.
Now that you have a fair idea of the kind of videos you can create for your couples' YouTube channel, let's look at a few tips that will help you nail these couples YouTube video ideas and stand out in the oversaturated YouTube space.
Now that you have a fair idea of the kind of videos you can create for your couples' YouTube channel, let’s look at a few tips that will help you nail these couples YouTube video ideas and stand out in the oversaturated YouTube space.
Creating engaging videos is a craft. And you can go through all the ideas in the world, but if you don’t know how to put them together in an engaging manner, you will not succeed in garnering attention and growing your channel.
So to help you out, we’ve put together 5 of the most actionable steps you need to incorporate to bring your couples YouTube video ideas to life and stand out from other channels.
Tip #1 - Focus on your titles and thumbnails
Your title and thumbnails are your audience's first interaction with the video you've put out. If the topic or the image doesn't appeal to them, they are not very likely to click on your video and watch it. This is called the click-through-rate.
Ideally, you want a high click-through-rate; that is, you want a higher percentage of people who are shown your title and thumbnail to click on them. Take a look at the thumbnails and titles of the videos above and you'll know what we're talking about. The titles don't come across as clickbait or spammy, but they still intrigue people and make them want to check out the video.
Now there are two aspects to creating an engaging title and thumbnail – one is to look at what people are searching for in the niche you're posting in, and the second is to make it as appealing as possible for their interest.
Of course, this gets better with practice, but to get started, go through the titles and thumbnails of popular videos to see what is working. You can also install a plugin for VidIQ or TubeBuddy on your browser, and these will then show you statistics of different aspects of the video that can also help you figure out what is working and what is not. Meanwhile, you can check out this video on how to create better thumbnails for your couples YouTube videos:
Tip #2 - Understand your viewers’ pattern of engagement
Find the sweet spot between what you like and what your viewers like to see if you want to create engaging videos that boost your viewership and revenue.
Again, one way to do this is through doing SEO research for the topic that your video is on. Another way is to actually take a look at the analytics of your own channel to understand what kind of videos are people engaging with and what kind they skip.
Also look at the comments your audience is leaving, are they asking any questions repeatedly, what are they showing interest in and so on.
Yet another way is to look at what other couples are posting on YouTube and which of their videos are getting the most engagement.
Tip #3 - Engage With Your Viewers
YouTube's algorithm prefers videos that spark a lot of engagement. And engaging with your viewers also creates a great impression and helps build a connection with them.
So, respond to as many comments as possible and initiate healthy discussions that others can chime in and contribute to if you want to build a large following.
And if you're not getting many comments on your videos, ask simple and relevant questions your viewers can quickly answer. For example, if you vlog like Josh and Katie and were shooting at a restaurant, you could simply ask for recommendations in a particular area or ask viewers to list their favorite restaurant. Since most people will have a favorite restaurant, they'll comment on your video, and you can keep the conversation going organically.
For a more in-depth understanding of how to grow your engagement on YouTube, check out this video:
Tip #4 - Create A Video Series
Since it’s relatively easier to find similar topics that are closely related to each other than brainstorm new topics, creating a video series helps you churn out content quickly and help you make the most of your content by cross promoting various videos.
They also keep your viewers coming back for more on your channel, as creating a series means they've got something to look forward to. So, it's a win-win for you and your viewers.
We've already looked at the "how to" series from Sailing La Vagabonde and the tremendous response it got, so start planning a series right away! And for better understanding, check out this guide on creating a YouTube series:
Tip #5 - Leverage Other Platforms
This might sound counterintuitive, but one of the best ways to stand out on YouTube is to promote your content on other platforms.
Once your video is live, share the link on Twitter, Instagram, Facebook, and other platforms you’re on, so that you can drive traffic from there. It is also easier to convert existing followers into subscribers.
While you’re cross-promoting your content on a social media platform, ensure that you’re using the post format that performs the best on that platform to get the most number of eyeballs on your video.
For example, short-form videos perform best on platforms like Instagram and TikTok, so you can create Instagram Reels or TikToks showcasing a snippet of your video to give your viewers a glimpse of what they can expect.
After you’ve shot your videos and have all your clips ready, you can actually put them together into videos up to 15 minutes long using InVideo. The good part of using an editor like InVideo is that a lot of the work is already done for you. Whether you use the existing customizable templates or start from scratch, you can easily add text, overlays, transitions, and music to your videos within a matter of minutes.
A lot goes into creating an engaging video for a couples' YouTube channel. From brainstorming ideas to shooting high-quality footage, creating attractive headlines, and building a community around your lifestyle – it's a behemoth task. But hopefully, with this list of couples YouTube videos ideas, and pro tips, that became a little bit easier. To learn more about how you can create compelling videos for your YouTube channel, check out this blog.
And also check out our YouTube channel for daily video creation tips, tricks, and the latest video trends and ideas to help you grow as a creator.