Agent One: now live on invideoAgent One: now live on invideoclose
invideo AIangle bottominvideo Studioangle bottomHelpangle bottomCommunityPricing
search-icon

Create studio-grade UGC Ads for across services & languages [Complete workflow + Case study]

#videomarketing#marketers
author
Invideo
Generate AI summary
#videomarketing#marketers
9 min

UGC marketers at services brands don’t struggle to make one UGC ad with AI. They struggle to make hundreds of on-brand, service-specific, localized UGC ads without briefing creators, editors, localization teams, and AI tools from scratch every time.

AI Agents like Agent One, turns the brand brief into a reusable production brain, so one creative professional can generate up to 5 studio grade UGC ads per day at $125 per ad across services and languages through a simple conversation.

Taskrabbit as a case study.

The 7-step AI workflow to create UGC ads in under 2 hours.

Here's a 5-step breakdown to create UGC ads using an agentic workflow, to speed-up your production time. 

Step 1: Upload your brand guidelines deck for the UGC ad to an AI agent

Upload your brand guidelines deck as a text or PDF attachment. This should include:

  • Visual identity

  • Tone of voice

  • Target audience

  • App or website navigation

  • Fonts and colors

  • Brand dos and don’ts

You can also share your website so the agent can understand your pricing, testimonials, existing creator content, product pages, and the type of imagery your brand already uses.

How to upload your Brands style on Agent One?

Once this is done, the agent has the “brain” of your project. You don’t have to re-explain your brand, audience, or creative rules every time you create a new video.

Step 2: Creating a UGC ad with or without your script with AI Agents

Getting the script right for UGC Ads means getting the hook (first 3 seconds) right. However, If you’ve already found success with an existing hook, recreating it with AI and adapting it in future assets is just a matter of jamming with Agent One.

AI Agents like Agent One are especially trained to understand from your video references and offer multiple script directions based on your taste and the context it learned from you in Step 1.

With just one reference video of a hook we liked, it gave 3 directions & 3 voiceover rewrites.

Alternatively, if you have a fixed script - you can simply feed that to the agent in your preferred format and the agent will build the ad on that base.

Create a script with AI Agents
Create a UGC video with your script using AI

Step 3: Creating UGC characters, aka your cast 

Once the script & Voiceover were locked, Agent One worked on creating a character sheet for the UGC Actor, the tasker, and the dog.

🌟 All of this is being done with just a simple conversation, no prompt engineering.

Can AI agents automatically trim voiceover in UGC ads?

Yes, AI agents like Agent One, can automatically trim voiceovers, which saves a significant amount of manual editing effort. Instead of having to manually download a full voiceover, chop it up into smaller pieces to fit individual shots, and re-upload them, you can simply upload the complete voiceover track for the entire ad.

You then tell the agent which part of the audio corresponds to the specific shot you are currently generating. The intelligent agent will automatically trim the correct portion of the audio on its own, feed it into the video model such as Seedance 2.0, alongside your character reference, and automatically output a perfectly lip-synced video clip.

Step 4: Using multiple agents in parallel for creating a UGC ad can save you a lot of time 

As a single creative professional working on this, you can create specific agents that specialize for different tasks while creating the ad. In this case, we create a specialized agent for generating each character to save time.

After the brand brain, this is the second biggest unlock that AI Agents like Agent One, offer.

Using the same brand brain both AI Agents are now simultaneously generating shots of both your main characters.

Step 5: Directing your UGC Ad shot by shot.

Agent AI gives you granular control for each frame in your ad. Agent One chooses the right video models for the shot type. In this case it chose Seedance 2.0, but you can always tell it to use video models of your choice and create shots with your preferred camera angles.

Pro tip: Iterate shots with an image first workflow to save AI credits

Step 6: Localizing the UGC ad for additional markets

Re-upload your finished ad from Step 5 and tell the agent the market for which you want to replicate the ad. Agent One will create new, region-appropriate character and location reference sheets. Using these updated visual assets, the agent regenerates the individual video clips and translates any on-screen app UI text, ensuring it animates in the same sequence as the original ad

Final Step: Stitching it all together to get the final output.

You can get the final stitched ad by asking Agent One to do so. Alternatively you can download the individual final shots and assemble it on an editing tool of your choice.

Conclusion

The whole process to produce 4 UGC ads with 1 localised ads for taskrabbit took 8 hours and cost an average of $125 per ad.

Watch this 12 minute YouTube Tutorial that answers all these questions.

FAQs:

  1. 1.

    How to scale UGC ads across additional markets?

    To scale your UGC ads across additional markets, you simply repeat the localization workflow for each new region. Here is how to efficiently scale the process:

  2. 2.

    How much does it cost to make UGC ads with AI Agents?

    Setting up and creating the first ad with Agent One approximately took 2 hours. One can easily create 4-5 ads with multiple agents at an average cost of $125 per ad.

Activity Details
No. of People 2
Setup & First Ad Creation ~2 hours
Ads created in 8 hours 4-5 UGC ads
Total generations & credits - Images generated - 108
- Videos generated - 103
- Total credits used - 1900
Total ads created 3 UGC + 1 localized
Average cost per ad. $125
  1. 3.

    How to localize your UGC ad for different geographies?

    To localize a UGC ad using an AI agent, begin by re-uploading the original video and specifying your new target market to receive a customized generation plan.

    Following this plan, the agent will create new, region-appropriate character and location reference sheets. Using these updated visual assets, the agent regenerates the individual video clips and translates any on-screen app UI text, ensuring it animates in the same sequence as the original ad.

    You then provide the original voiceover as a reference so the agent can generate a translated, perfectly lip-synced audio track in the exact same tone. Finally, you export these new clips and audio into editing software like Premiere Pro, stitching them together in the original edit order to produce the fully localized ad in approximately two hours.

    For scaling across multiple markets simultaneously, you can optimize the process by naming your uploaded character sheets after the target language (e.g., Spanish.jpeg), allowing the agent to automatically assign them to the correct localized versions.

  2. 4.

    How many UGC Ads can I create with an AI agent per day?

    Using AI agents like Agent One, you can create four to five UGC ads every single day, as an individual ad takes two hours to produce after the initial setup.

  3. 5.

    How can AI create UGC ads with different hooks?

    You can describe your desired hook to the agent in text, such as asking for a "match cut hook where you see a hand coming in from the frame it snaps and the location cuts from messy to spotless". If the AI struggles to visualize the exact timing and framing from text alone, you can upload a reference video of a previous ad to help it lock in the exact motion and style you want.

  4. 6.

    How to create a UGC ad from my script using AI?

    Feed your script directly to Agent One. It will review the brief and ask clarifying questions (such as whether you want to reuse characters and locations, your music direction, and the total runtime). Once characters and locations are locked, you go shot-by-shot, giving one-line directions on camera styles (e.g., "reverse angle from the other side"). To save money, it is recommended to generate static images first to iterate on framing and camera angles, and then prompt the AI to animate those locked images into a video.

  5. 7.

    How are AI Agents different from using a pipeline of AI tools to create UGC ads?

    AI Agents are designed to create what makes sense for your context. They learn your taste and style and will push back like an intelligent crew member. AI tools on the other hand are likely to follow your instructions blindly.

Activity AI tools workflow AI agents workflow
Brand setup Brand context has to be rewritten into prompts for each tool Brand brain is created once and reused across the project
Script creation Prompts are written for hooks, scripts, and voiceover options Script directions are generated from the brand brain
Character creation Characters are generated, often with inconsistent faces or styling Consistent characters are created based on audience, service, market, and brand fit
Shot generation Clips are generated one by one across different tools Shots are generated from the approved script with retained context
Voiceover Voiceover is created separately, then downloaded and trimmed manually Voiceover is auto-trimmed and matched to each shot
Editing Assets are downloaded, stitched, timed, and fixed manually Clips are assembled into coherent ad variants faster
Localization Prompts are repeated for each language, market, offer, and UI change Localized variants are created from the same project context
Revisions Changes often require regenerating assets across multiple tools Revisions are handled conversationally inside the same workflow
Time and cost Faster than traditional production, but still heavy on manual coordination and tool-switching Around 2 hours for the first ad; 4–5 ads per day at roughly $125 per ad
  1. 8.

    Can AI recreate a hook for my UGC ad?

    Yes, AI can absolutely recreate a specific hook for your ad. You can start by describing your desired hook in text, such as explaining a visual transition like a "match cut" where a hand snaps to change a location from messy to spotless.

  2. 9.

    Can AI translate my app UI when localizing my UGC ad?

    Yes, the AI agent like Agent One can translate your app UI when localizing an ad using the best-suited AI image models. Once the text is translated, the agent will regenerate the app screens and animate them to match the exact sequence they appeared in during the original ad.

Generate AI summary:
invideo logo

Let’s createsuperb videos