Yes, 2020 has been a turbulent year, particularly for businesses, but hey, Black Friday’s around the corner, and here’s a fantastic chance to clear your stock. To reach an audience far and wide, video marketing is your best bet! We’re here to help you plan, because 27th November 2020, the D day is fast approaching, and you still have time on your hands to make a foolproof plan to sell as much as you can.
For most marketers, video marketing remains a great way to increase brand awareness and attract customers. In fact, 85 percent of businesses consider videos as the most effective marketing tool. Since several users watch more than 1 billion hours of video on YouTube every day, there is no better time than the present to create online videos that are incredibly easy to make, to kickstart your Black Friday ads campaign.
As per the norm since the 1950s, everything will be on sale. From electronics to clothes, to your knick-knacks, you name it, the sellers will have a discount on it. However, the pandemic has changed the rules for almost all aspects of life, hasn’t it?
In this blog, we will share with you the most creative Black Friday ad campaigns we’ve seen so far for inspiration, and then provide you with easy-to-use video templates to make your first scroll-stopping ad!
Before we dive into the best online strategies for 2020, here’s a trip down the lane of nostalgia for some inspiration. Let’s take a quick look at the best Black Friday ads we know and love!
We have rounded up the best ads from the last few years to refresh your creativity.
1. Target – Welcome to Marshmallow Land
This Black Friday sale ad from Target’s campaign in 2014 represents the holiday spirit extremely well. The ad showcases kids checking out the latest smartphones and tablets while navigating through the Marshmallow Land and decorating gingerbread houses. ‘A Marshmallow World,’ a popular Christmas classic, is the background score and ties in the entire ad beautifully.
Here’s what you can do: Since Black Friday kicks off the holiday shopping season, it is a good idea to incorporate various Christmas elements in your Black Friday sale ads. Think candy canes and sprigs of holly to add some festive cheer.
2. Bed, Bath, and Beyond – Everything is for the house
Bed, Bath, and Beyond encourage customers to indulge in remorse-free shopping by adding the punchline — for the house. After all, your house is also a worthy recipient of your gifts, and a shopping spree during the sale to pick up useful household goods is a great idea. This Black Friday sale ad is catchy because it leverages the emotions experienced by a shopper during the holiday season.
Here’s what you can do: Think of the various emotions your ideal shopper is likely to experience during this time and use it in your ad.
3. GameStop – Your Mom Does
Video game retailer GameStop launched this heartwarming Black Friday sale ad in 2017 that features Thanksgiving’s mascots such as a pilgrim, a turkey, and a can of cranberry sauce. As these mascots play a video game together, you can hear the turkey telling the cranberry sauce that nobody likes him. The sauce responds with, “Your mom does,” silencing the turkey completely.
Here’s what you can do: Adding animated elements like these can make your ad resonate better. Make sure to narrate a story through such funny Black Friday ads so that it stands out.
4. Superdrug – Make Black Friday Brighter
This 2019 Black Friday sale ad from Superdrug teases its customers with a witty pun. The ad features a wide array of beauty products that are on sale. It entices the customers to indulge in shopping sprees by reminding them that these products can add a shine to their ‘black’ Friday. The background score ‘Anything I do’ by Ms Banks and Alika goes well with the overall animation of this video ad.
Here’s what you can do: Keep your punchline witty. A catchy sale slogan is an effective strategy to attract your target audience.
5. AussieBum – Let’s go to the Movies
Selling big deals on men’s underwear and swimwear doesn’t have to be boring. You can always jazz up the Black Friday Videos with a little help from the movies. This video ad builds up the anticipation about the various deals by conveying the message through the logos of famous production houses like 20th Century Fox, Marvel, and Warner Brothers.
Here’s what you can do: Inspire your audience to check out your Black Friday Ads by adding tons of pop-culture references. From Game of Thrones to Fleabag — take your pick as per your target audience’s taste and preferences. A word of advice — don’t forget to comply with the applicable copyright laws.
6. Dorothy Perkins – Keep it Simple
The UK-based women’s fashion retailer Dorothy Perkins keeps it simple and straightforward. With a voiceover in the background, this Black Friday sale ad showcases the various products available on offer. The ad ends with a clear CTA for customers to visit the online store or walk into the physical store to check out more offers.
Here’s what you can do: When you create Black Friday Ads, it is good to focus on the products on sale and skip adding too many distracting elements. If you are not a big fan of voiceovers, you can always play an upbeat track in the background.
7. Target – Are you Ready?
This ad from 2010 pokes fun at true shopaholics and hits the nail on the head. The ad starts with comedian Maria Bamford striking off the dates on a calendar as she eagerly awaits Black Friday. For the next couple of seconds, we watch her getting ready for the biggest shopping festival. She even ‘lifts’ a shopping basket loaded with goods to build more muscle. After the intense training is over, the D-day finally arrives as Maria speeds through the aisle to pick up the products.
Here’s what you can do: Start by identifying a persona that connects with your customers. Get the central character of your ad to channel that persona so the customer can identify with the character.
8. Walmart – Get Up for Amazing Black Friday Deals
Black Friday shopping is always associated with a lot of frustration and anxiety, thanks to the serpentine queues in the store. This ad from Walmart adds a twist by showcasing Walmart’s shopping trip as a fun experience for all the family members. The tagline hits the bull’s eye – Get up for Black Friday.
Here’s what you can do: While in-store shopping may be off the table this year, you can still add a fresh spin to the ad to make online shopping more exciting. Don’t hesitate to get creative and think outside the box.
Now that we’ve caught up, let’s see what brands are doing differently to make Black Friday Sale 2020 happen successfully in the era of the “new normal”
- Brands like Amazon, Walmart, Home Depot, and Best Buy are putting out their best deals online to avoid large gatherings of people inside stores. Social distancing, no problem!
- If you shop early, you get what you want. So, make sure you buy the products you like as soon as they go up on sale. Maybe keep a wishlist ready! This will help you get what you want while the stock lasts.
- Buying things online works in your favour since you may be able to use additional promotional codes to save even more money.
- You can also gift your loved ones amazing things available online, and now at great prices too.
- Moral of the story? Every brand is looking out for you this sale season by letting you experience the madness from the comfort of your home. They don’t want you to risk your life for a discounted rug after all!
In 2019, things were of course different. The online shopping sales on Black Friday reached an all-time high of $7.4 billion. Given that most people are still confined indoors, this year too will be a critical weekend for the retailers to lure in more customers to boost sales.
That’s why targeting the audience with engaging Black Friday ads is more important than ever in 2020!
How should Black Friday Ads adapt to 2020? Is Black Friday seeing a fall? Is it not a big deal anymore?
Take a look at what this big day looked like in 2019, before the pandemic struck, and thank your stars!
There was a time when deals, discounts, and other offers were available exclusively at stores, on Black Friday. Which meant there was urgency, and the fight to be the first ones to stand in a long line at ungodly hours, being the first ones to rush into the store, to quickly pick up the product you’ve been eyeing for a while before you lose it to someone else!
But does this mean it’s not relevant? Absolutely not. Like all else, shopping too is making big changes, and taking it online is the best business decision of 2020 for you. Today, with the advent of technology, the internet, and e-commerce, it’s only become easier than ever to hunt for deals. More so during the pandemic, since most of the population is still stuck indoors. Deals, offers, and discounts are almost always available throughout the year.
With experimental events like the Amazon big sale and others, customers have many options to choose from and don’t necessarily have to wait in long queues outside crowded stores to get their hands on the product.
As expected….
BLACK FRIDAY HAS GONE ONLINE TOO!
Customers focus more on buying online, and with a looming pandemic over our heads, we only have more reason to sit at home and order what we want at the click of a button.
Creating video ads that get noticed by your target customers takes a lot of hard work. But trust us, it doesn’t get easier than what we’re about to tell you. Read on!
Create eye-catching Black Friday ads without breaking a sweat
Brands usually end up putting in a lot of ad spends on one single video, right? The advantage we have today, and especially with a tool like InVideo is that you can put up multiple videos that can be very easily made, posted across your channels, platforms, and websites, and also paves the way for constant innovation.
We’ve seen the best Black Friday ads of 2019, now with the help of this online video editor, use our pre-made templates, effects, stickers and overlays to recreate them or make even better ones! You don’t need expensive equipment to make engaging video ads daily.
With InVideo, it is easy to create stunning Black Friday ads to showcase your best deals. Following are some ready-made templates to get you started on your first video ad, ready in a matter of just 15 minutes! (No, we’re not joking)
- Give deals every hour: The aim is to keep your customers engaged constantly, and ensure they keep coming back for more. Here’s a great way for you to announce the Back Friday deals repeatedly.
- FREE gift with every purchase: It’s raining discounts! And it should rain gifts as well. Choose a perfect gift that you wish to give out, and make a kickass Black Friday video Ad for it.
- Reach out to your existing customers with special discounts: Your customer base is already quite loyal! Make the most of letting them feel special, and ensure they’re the first to know and can avail special Black Friday Sale discounts from you. This could be a great email marketing trick as well!
- Make your deals look SUPER exciting: It’s one thing to offer a good deal, but it’s a whole other deal how well you present it. Make the most eye-catchy, disruptive video you can to announce your Black Friday deals!
- Stick to your target audience: Speak to your audience for exactly what they need and round off your messaging with the same.
- Partner with influencers: Tie up with those who can vouch for your deals, the quality of your products and also help you reach out to a much wider audience. This will help your brand greatly!
- Be an early bird on Social Media: Build up the hype around your Black Friday deals and sales. Start promoting your video ads much sooner than the others so you are remembered first as well. And promote it really well!
How Is Invideo Different From Other Video Editors?
InVideo is a free online video editor that comes with dozens of video ad templates designed by professionals. Using the ad maker, you can create stunning ads for any platform. You don’t even need to allocate a budget to get an agency on board for creating these ads. Since the interface is straightforward, you can use our tool to create the ads yourself by simply dragging and dropping elements. The editor allows you to experiment with various fonts, colors, images to make your video ad look absolutely smashing.
InVideo ad maker also gives you the option to add transitions, animations, music, and voiceovers to your ads so you can get your hands on high-quality video ads with the snap of a finger.
Times are changing, and so rapidly! While everything is going online, we have more opportunity to use that to our advantage and increase sales. The world is moving towards more videos, and so should you. Make stunning Black Friday Ads, with the help of this online video editor.
To sum things up:
Video ads are a powerful weapon in your arsenal to influence your consumers. If you want to promote your products and maximize sales during Black Friday, don’t shy away from posting video ads.
Confused about creating unbeatable video ads when you don’t have a degree in designing or advertising? With InVideo, making eye-popping video ads is a cakewalk. The easy-to-use interface makes it possible to create entertaining and engaging ads with just a few clicks. Still, confused? Here’s a tutorial to prove just how easy it is to use the tool.
If you’ve got the creative juices flowing, start creating mind-blowing video-ads, and impress your customers.
BLACK SUPER SALE FRIDAY IS ALMOST HERE! Happy shopping, and happy selling. Good luck!
