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How To Start a Faceless YouTube Channel with AI

Aastha Kochar
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15 min

Do you have a story to tell, a passion to share, or a wealth of knowledge to impart, but the thought of being on camera holds you back? Building a successful YouTube channel is no longer a big deal, even if you are camera-shy or just don’t want to face the camera.

By creating a faceless YouTube channel you can create captivating content and educate viewers, build a loyal audience, and start a new side hustle.

On average, YouTubers with faceless channels make between $12K and $120K per year, and the best part is that you don't need fancy equipment or advanced editing skills. With the help of Al, you can focus more on the ideas and less on the technical details by making the content creation process seamless.

But you might be wondering, “what exactly a faceless YouTube channel is, and how can I start one for myself?”

Don’t worry because in this guide, we are going to cover: 

Let's get started!

What is a Faceless YouTube Channel?

A faceless YouTube channel is one where you can find videos related to a specific niche, but nowhere will you be able to figure out the person behind it. So, when you decide to start a faceless YouTube channel, you won't show your face in the videos and use methods like voiceovers, animations, and graphics to share your content. Not only does this help you share your ideas and connect with people online, but it also helps you maintain your privacy, which is a common concern these days.

As one of the faceless YouTubers, you may either choose to use a pseudonym or stay completely anonymous. Using this approach puts the main spotlight on your content rather than your identity, which lets your work stand on its own merit. Basically, it's all about the content, which keeps you free from the influence of how people think you look or personal fame.

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Benefits of Using AI for a Faceless YouTube Channel

Using AI to produce videos for your faceless YouTube channel is like having a superpower that sparks your creativity and does all the heavy lifting for you. Below are some ways in which artificial intelligence can make it easier for you to run a faceless YouTube channel while maintaining efficiency. 

Democratization of Content Creation

Thanks to the advancements in AI, it has become easier than ever for anyone without technical expertise to produce professional quality content. This has made it particularly easier for faceless YouTube channels, where the creators might not have extensive editing skills or resources to produce top-notch content. However, with advanced AI tools, they can easily focus on content ideas and leave the technical complexities to the software. 

Improved Consistency In Content Creation

AI can help you automate and optimize the whole production process. From generating voiceovers to streamlining the editing process and converting your ideas into polished professional content, it helps you stay on track.

AI technology is particularly beneficial if you struggle to maintain a regular posting schedule, as it automates some of the most time-consuming tasks.

For example, creating and editing content can take up a lot of time. However, with tools like invideo AI for video creation and editing, VidIQ and TubeBuddy for providing keyword suggestions & SEO scoring, you can easily streamline the process and maintain consistency. Then, there is thumbnail and graphic creation, which again can be made easier with AI tools like Snappa and  Adobe Express. By handling these time-consuming tasks, AI lets you focus on creating great content and maintaining a regular posting schedule.

Lower Production Cost 

Another great benefit that comes with integrating AI is the reduced production cost in your content creation process. With AI, you will no longer need expensive equipment, studio space, or even a large production team on different levels. It can easily handle tasks like graphic creation, editing, and even composing voiceovers and music, so you won't have to hire specialists for every aspect of video production – which typically costs a lot.

By automating a majority of the processes involved in video production, AI saves you money and a great deal of time, letting you produce more content with fewer resources. This can be ideal if you are just starting out or on a tight budget.

Scope For Experimentation And Creative Freedom

Using AI for your YouTube channel lets you explore different content styles and formats, which is a great benefit if you're just starting out. You can try out different video types, animations, and storytelling methods, all while AI handles the technical stuff. This creative liberty no longer lets you stay bound to the boundaries and helps you discover what resonates best with your audience. 

You will have sufficient time to focus on the creative side of content creation while the AI takes care of repetitive and technical tasks such as video editing, audio processing, thumbnail and subtitle generation, etc.

Faceless YouTube Channel Ideas

Now that you have clarity on the benefits of using AI for your faceless YouTube channel, the next thing you might be wondering is, "What kind of videos can I create without showing my face?" or "How can I engage my audience without a personal on-screen presence, wouldn't it be tough for me?" 

Here are various faceless YouTube video ideas that cater to different interests and skills. You will explore the options that let you focus on what you love while keeping your identity anonymous. 


The first category you can cater to is the motivational niche, which is a pretty popular space not just on YouTube but every other social media platform. Motivational content often stands out for its unique ability to connect deeply with the audience with its impactful messaging and appeal.

So, if you are good at inspiring others through your words, the motivational category can be just the right thing for you to get started with. For example, you can take a look at some popular motivation-focused channels like Chispa Motivation, which was started back in 2014. 

The channel has over 844k subscribers and a total of 314 videos with over 145 million views. It has grown significantly over the years, and the content typically revolves around inspiring and advising people looking for guidance in life. 

MotivationHub is another great example of a channel with a substantial following that features faceless YouTube videos. It has a massive following of 3.23 million subscribers and features 339 videos on the channel. This channel typically partners with other top motivational speakers and creates content that's not just inspiring but transformational. 

Now, think about starting your channel in this space. You can be the person behind such a transformative space to inspire others and help them follow their dreams – all without showing who you are. Isn't that a cool idea?  

Fact-based Videos

Do you have a passion for sharing knowledge and enjoy researching various topics? If you just said yes, you probably found the right category. Fact-based YouTube channels are a great way to learn new and intriguing facts about the world around us. The focus is typically on short, digestible facts across various topics like science, history, culture, literature, and more.

So, if you are still wondering how to start a YouTube channel without showing your face, this category is a perfect option, as the focus is more on information and less on face-to-face interaction on the screen. You can produce content without having to appear on the camera because the format is less intimidating and allows for a broad range of topics, which maintains the freshness and diversity in content. 

One such example in this category is the YouTube channel "Interesting Facts." It has 3.57 million subscribers and 118 videos where you can see a lot of interesting things. It also covers the content in a specific format of the top 10 list, which is a great idea if you are interested in similar content ideas.

Business and Marketing

It's a lucrative and engaging category if you have expertise or interest in business and marketing but prefer not to be on camera. You can discuss topics like market trends, business strategies, or business case studies, which are specific subcategories that typically attract a good number of viewers. 

MagnetsMedia is one of the best examples in this category. Created in 2018, this channel covers content on marketing, business, and success and has garnered over 1.21 million subscribers, which shows significant growth in the space. Some of the most popular videos on the channel typically revolve around business motivation and real-life case studies that are quite detailed and informative for someone interested in the domain. 

You, too, can take inspiration from this case and create a faceless YouTube channel, especially if you are genuinely interested in the business or marketing domain. 

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Make Money Online

This is probably one of the most sought-after niches that has seen significant growth in the last few years, especially since the pandemic. It is a great fit for you if you are into the online business, digital marketing, or personal finance space and have a knack for helping others grow. The best part is that it has great potential for easy monetization through affiliate products, which makes it an attractive option. 

Due to the constant growth in its audience, there is always a demand for ways to make money online. Although it may seem saturated, the constant interest in online income generation can help you stay relevant. 

A prominent example in this space is Everyday Money's YouTube channel, which typically offers information about different online money-making methods and tips for financial independence. 

You can find the content in different formats, including tutorials, reviews of financial products, and personal finance advice. 

News Stories

If you like to stay updated with the latest news and stories, use and cover this niche and start your own faceless YouTube channel. You can always have a USP as a news story YouTube channel, which makes it an even more attractive option to pursue. For example, you can focus on only positive news or maybe news related to a specific industry. 

"We Are Anonymous" is one such example of a faceless YouTube channel in this segment, which is quite popular among the viewers. 

Virtual Tours

This category has seen a significant rise in popularity as it lets people experience the world from the comfort of their homes. Don't trust? The Guardian reported an increase in viewership for online exhibits and tours of up to 4,106%. This number suggests a growing interest in virtual exploration, which makes it a great niche for those who enjoy traveling and are looking forward to starting a faceless YouTube channel.

So, if you enjoy exploring and sharing different places and cultures but want to stay behind the camera, this can be the perfect choice. It lets you engage with your audience and educate them about the place without needing you to be on the screen. 

One of the most popular channels in this space is "Virtual Tours TV," which showcases different locations and experiences around the world. With a subscriber base of 3.96k subscribers, it features online tours around the world in 4K quality. It is a great channel to explore and learn which type of content in the virtual tour space gets the most attention from the viewers, and plan your content strategy accordingly.


Over the years, YouTube has become an important learning platform, making this niche one of the most in-demand spaces on the platform. If you enjoy educating others, you can start a faceless YT channel and create videos using animations or voiceovers. It also comes with great potential for monetization through ads, sponsorships, and paid resources, making it a great choice among other categories.

For example, take a look at the "Economics Explained" YouTube channel, which has over 2.3 million subscribers, breaks down complex economic topics, and delivers content that's both engaging and informative. You can also take inspiration from similar YouTube channels in the educational space and understand how to implement the right content strategy.

Biography Videos

Biography videos are another great yet easy choice if you want to start a YouTube channel without appearing on the screen. This genre specifically focuses on sharing stories about the lives of famous personalities, which typically requires using voiceovers and animations instead of a person speaking on the screen. "Biographer," a popular YouTube channel with 255k subscribers, is one of the examples of successful faceless channels in this space. Make sure to check it out and take relevant inspiration from it. 

Productivity Hacks

If you're interested in this space, starting a YouTube channel specifically for productivity-related topics is a great idea. This includes sharing tips and tricks to get more work done in less time without compromising on the quality. Such content is super relevant today because people are really looking forward to becoming more efficient in their daily lives. 

"The Art of Improvement" is one of the best examples of faceless YouTube channels where you can find productivity and self-improvement-related tips in animation format and voiceovers.
You can also create similar content in this domain, covering topics like time management, best productivity tools, handling stress at work, etc. It's a great way to share helpful advice, and there's always a good chance that your channel can get monetized – given that you are sharing something unique on your channel. So, if you like helping people become the best version of themselves, this could be just the right faceless YouTube channel idea for you!


Do you love all things spiritual? How about starting a faceless YouTube channel in the meditation niche? It's a great option if you prefer not to be on camera but want to create and share video content and earn money. The content you will be making will specifically focus on helping viewers find peace, relaxation, and spiritual guidance. It can be through guided meditations, healing music, soundscapes, or maybe discussions on meditation philosophy. 

A popular example in this category is "Great Meditation," which is known for its soothing and inspiring content. 

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Steps to Start a Faceless YouTube Channel

Starting a faceless YouTube automation channel might seem challenging, but it's quite manageable if you take the right steps. Let's get into the nitty-gritty of creating a successful faceless YouTube channel, especially if you are new to it! 

Step 1: Select a Niche

When you are starting a faceless YouTube channel, the first thing you need to do is select the right niche for your content. As easy as it sounds, it might be a bit difficult since there are so many things to consider while you are on it. Here are a few things you need to keep in mind while getting started.

Explore Your Interests And Expertise

The best way to clearly understand your niche is to start by exploring your interests and passions. For example, if you love technology, you can consider having a tech channel, but make sure to pick a sub-niche that can be profitable.

Go Specific

The more specific your content is, the better. Let's suppose you are interested in technology; consider narrowing it down to a sub-niche like personal audio Technology. El Jefe Reviews is a great example of this, focusing specifically on wireless earbuds, headphones, and speakers in the tech category.

You can also check out our guide on how to find your niche as a YouTuber.

Experiment And Evaluate Viewer Response

Once you have some clarity on your niche, do not forget to experiment with different topics with it. This approach will help you fine-tune your niche depending on your target audience's preference. At this stage, make sure you ask yourself - 

What are my hobbies or areas of expertise that I can share without showing my face online?
Is there a specific sub-niche within my area of interest that is unique or maybe underserved?
What kind of faceless content am I excited to create and share with my audience regularly?
Is there a sustainable and diverse range of topics I can cover in this niche?

Step 2: Create a Content Strategy

If you are wondering how to start a YouTube channel without showing a face, the next step is to create the right content strategy for your channel. Let's first understand what a content strategy means and why it is important.

A content strategy is like a road map for creating and managing content that sits right with your channel's goals and audience interests. But here is the thing: it's not just about what you will create but also how and when you will share it. It is important because it helps you maintain focus, consistency, and relevance so that your channel grows and engages your audience effectively. 

Now that you might have gained a pretty clear idea of what a content strategy is, here's how you can prepare one:

Define Your Channel Goals

Start by setting clear expectations for your channel. These goals could be anything from becoming a full-time YouTuber and creating a steady revenue income to publishing high-quality videos regularly. Ultimately, these goals will guide the direction of your content and help you measure success in the long run. 

Research Your Target Audience

The next important thing is to know your audience inside out. It's all about understanding their demographics (age, gender, location), psychographics (motivations, values, lifestyle), online behaviors (content preferences, social media usage), and offline behaviors (buying habits, hobbies). Once you have a clear idea about this, you can tailor your content to meet their preferences to ensure that it speaks to them.

Research Competitors

Looking at what other faceless YouTube channels are doing in your niche. Go through their channels, watch their videos, and understand the content types and how frequently they are posting. 

You can also go through the comment section to understand how the audience is reacting to a certain kind of content or opinion presented in the video. This will help you identify any gaps in the market and opportunities where you can create unique content and capture the attention.

Plan Your Content

Once your competitor research is done, the next thing you need to do is develop a content calendar. This schedule will outline what type of content you will post, when, and how often. You need to remember consistency is key, no matter what platform you are using. 

It becomes a special case for YouTube since the competition is always high. Creating this calendar will not only help you organize but also build audience anticipation for your upcoming videos. In the end, you need to ask yourself a few questions:

  1. Have I clearly defined my channel's goals? Are there specific, measurable, achievable, relevant, and time-bound?
  2. Do I truly understand my target audience? Have they researched their demographics, the psychology they follow, and their online and offline behaviors?
  3. How does my content differ from my competitors? What unique value or perspectives am I offering that sets me apart?
  4. Is my content calendar realistic and sustainable? Can I consistently create and post content as per my schedule?
  5. How will I measure the success of my content strategy? 

Step 3: Create Faceless Videos Using invideo AI

Once you have your content strategy ready, the next step is to create a video using AI for your no-face YouTube channel. For this step, we will be using invideo AI, which streamlines the whole process and makes it easier for you to make a faceless video within minutes. Follow the steps given below to understand how you can do it:

1. Sign up on invideo AI and create an account.

2. Give a detailed prompt mentioning how you want your video to turn out, the duration, your niche, language, tone, voiceover, CTA, and anything else you feel the need to add. Then click on "Generate a Video."

3. When the process is completed, you will be asked if you want to make any changes to the prompt. If you feel like you want a few aspects of your video, like the audience, look, and feel, to be a bit different, you can change them here. Once done, click on "Continue."

4. Next, you will be directed to the screen below, where the tool will process and give the final output in the next few seconds.

5. Once the video is ready, you will see a window, as demonstrated below, where you can add it if you want any changes or export it. Go to the edit section if you want to make any changes to the script. 

Alternatively, you can simply use the ‘magic box’ feature to give a prompt for any suggested changes.

For example, “Please change the media for the second scene. The visual should show employees working productively.”

Now, click on "Generate", and wait for a few seconds.

Voilà! It looks perfect now.

If you need any more changes, just give it a prompt or command and it’ll take care of those.

6. The final step is to download your video and see if it has turned out how you wanted it to be. Here are a few more things to note:

  • You will be allowed to export up to 4 videos per week with a watermark.
  • You can upgrade to a paid plan if you want to eliminate the watermark and export more.

7. Click on "Continue" to proceed, and you will now see the "Download" option.

To create faceless videos using invideo AI on a mobile device, please watch this video: 

Step 4: Optimize and Promote the Video

To make the most out of your videos, you must optimize and promote them. Below are a couple of things you need to ensure for the same.

Getting The Keywords Right

The first and probably one of the most important aspects of optimizing your content is ensuring keyword optimization is on track. It's all about identifying and using specific words and phrases (keywords) that your potential users are most likely to type on the search bar when searching for specific content. In this case, you must align your video content with the keywords your target audience uses. 

Okay, and how to do it? Let's understand one by one.

  • Primary Keywords: These are high-volume search terms that are directly related to your main topic. These keywords are often broad and highly competitive but usually have good search volume, which is why you must include these in your content.
  • Secondary keywords: These are somewhat less competitive than primary keywords and are slightly more specific.
  • Long tail keywords: These are very specific phrases with lower search volumes but high relevance and less competition. Longer keywords usually address specific queries or niches. 

So, how to find the right keywords for your content?

You can use paid tools like vidIQ, SEMRush, and Ahrefs or you can explore YouTube's auto-complete features in the search bar to see what queries related to your topic pop up. To add more depth to your research, you can also check out competitor's videos to see what keywords they are targeting. 

When it comes to implementing these keywords, here's how you can proceed:

  • Place your primary keyword close to the beginning of the title.
  • The description can contain primary, secondary, and long-tail keywords, but ensure the placement does not look forced. It must naturally fit with the context of what your content is talking about.
  • Include a mix of all types of keywords in the tags.
  • You can include the primary keyword in your video file name before uploading it.
  • Mention your keywords in your script because YouTube's algorithm can pick up spoken words as well. 

Let's take an example to understand:

Suppose you are creating a video about "Boost your productivity with these top tools." Your primary keyword might be "productivity tools," while a secondary keyword could be "best productivity apps 2023," and long tail keywords might include "how to improve efficiency with productivity apps." 

The most important thing to remember here is that the key is to use these keywords in a way that feels organic and improves the viewer's understanding of your video content. On the other hand, if you overuse keywords, it looks spammy and negatively impacts the viewer's experience. 

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Captions For SEO And Accessibility

Captions are not just important for viewers with hearing impairments, but they also reach your video's SEO. By including keywords in your script (which will be reflected in the captions as well), you provide additional text for YouTube's algorithm to crawl, enhancing your content's discovery ability.

Using Cards And End Screens

These are powerful tools for keeping your audience engaged and helping them navigate through your channel. You can use cards to suggest related videos or promote your channel during the video. 

End screens, which appear in the last few seconds, are perfect for encouraging viewers to watch more of your content or subscribe to your channel. This is a pretty good strategy that boosts viewer retention and increases the likelihood of your content being recommended by YouTube's algorithm.

Implementing Timestamps

These work as a road map and help guide the viewers directly to the sections they are most interested in watching. This improves user experience by saving them time and effort while providing clear signals to YouTube about the structure and content of your video, which positively influences your SEO ranking. 

Select Appropriate Categories

Choosing the right category for your video holds great importance. It helps YouTube understand the context and subject matter of your content, which is a categorization that plays a vital role in ensuring that your video is suggested to viewers most interested in similar topics. This potential increases your video's visibility and reach on the platform.

Posting Regularly And Maintaining Consistency 

Consistency is one of those aspects of being a content creator that many people struggle with. They have the best content out there and a loyal following, but one thing that is stopping them from leading their game is consistency. 

Thus, it is important for a creator who is about to start a YouTube channel without showing face to build a loyal audience and signal to YouTube that your channel is active. Regularly update your video content, including titles and descriptions in thumbnails, and further refresh its appeal and relevance. 

This ongoing engagement with your content shows YouTube that you regularly provide valuable and updated content, which ultimately positively influences how your videos are ranked and suggested to viewers. 

Step 5: Find YouTube Monetization Opportunities

The final step to follow if you are making YouTube videos without showing your face is to look for monetization opportunities. Let's look at how you can generate income from your channel.

YouTube Partner Program

It is a popular method for earning revenue if you create content online. By displaying ads in or around your videos, you can earn money each time a viewer watches or interacts with your ads. So, if you are looking for an option that requires minimal effort from your end, joining the YouTube Partner Program can be a good starting point for monetization. Make sure to check the eligibility and terms.


Brand sponsorships are a highly lucrative option for YouTubers. Brands pay to promote their products through your channel, offering a more direct advertising approach than ads. However, it is important to know that successful sponsorships depend on how effectively you can attract relevant brands that align with your content and audience. This requires a substantial subscriber base and a well-defined audience, which takes its own time to establish. 

LIVE Stream For Super Stickers, Super Thanks, And Super Chat

If you have included LIVE streaming in your content strategy, you can leverage YouTube's paid digital goods like Super Chat, Super Stickers, and Super Thanks to boost your income significantly. These features allow viewers to financially support your channel during LIVE streams, a more interactive and faster way to earn revenue.

Creating A YouTube Channel Membership

Another option you can go for is creating a YouTube channel membership – a way for your most dedicated subscribers to support you through a monthly fee. In exchange, they get exclusive perks like custom emojis, badges, and members-only content. This can create a stable, recurring revenue stream and also make a stronger sense of community around your channel.

Using The Merchandise Shelf 

Leveraging the merchandise shelf helps you sell branded merchandise through your YouTube channel. One thing you need to note here is that this can be a more consistent and potentially lucrative option than ad revenue, especially if you have established a dedicated fanbase that is willing to purchase your branded products.

Revenue From YouTube Premium

YouTube premium viewers can also contribute to your earnings, as you can get a share of the subscription fee when they watch your content. This method can provide you with a supplementary income stream, which is less predictable and generally smaller as compared to other methods. 

Affiliate Marketing

Affiliate marketing is another great way to generate income from your YouTube channel, where you earn a commission for each sale made through your affiliate link. This option is perfect if you can integrate product promotions organically into your content, and these products sit right in what your audience is interested in.

All you need to do is join an affiliate marketing program, create relevant videos, and provide the product links in the description!

In the screenshot given above, Kevin, a YouTuber with 2.6M subscribers, has created a video on invideo AI – the best AI video generator and shared his affiliate referral link in the description with which he’ll make money with every signup.

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Frequently Asked Questions

1. How to make faceless YouTube videos?

You can make faceless YouTube videos using screen recordings, animations, and voiceovers to show your content without appearing on the camera. Video editing tools can help you combine these and create content.

2. How to make an automated YouTube channel? 

The best way to make an automatic YouTube channel is to use artificial intelligence to create and schedule your YouTube videos so that you can stay consistent while saving time and budget. Tools like invideo AI help you do exactly that and save a ton of your time and money.

3. How to make a YouTube video without a camera? 

You can easily make a YouTube video without a camera using visuals and audio elements like images, animations, screen recordings, and voiceovers. These methods don't need a camera. You can simply use AI-based online video editing software to create engaging videos.

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Wrapping Up

Irrespective of your reason to maintain anonymity as a YouTuber, you can always get started with a faceless YouTube channel and build a lucrative career. Now that you have the basics clear, it's time to put this knowledge into action. If you are considering starting your faceless channel, do not hesitate to explore the creative possibilities with AI. With AI power tools like invideo AI, you can easily streamline your content creation process and stand out in your niche. Don't wait any longer; sign up for invideo AI here and try it for yourself.

If you prefer learning via videos, you definitely should check out our YouTube channel, where we share daily video creation tips and tricks, the latest video trends and ideas, and help you make more money as a video creator. 

Also, here are a few related resources we recommend checking out:


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