In our time at invideo, we've realized that all of you - our customers - share one thing in common: the desire to act on your ideas and make them real. Whether it is growing a brand, building a business, or creating content, you all have the power to play.
Invideo's identity is a reminder of that world, for everyone who is bringing their ideas to life, including ourselves. We are excited to tell you the story behind this new identity.
- a) An idea - a dot, and
- b) Our ability to act on it, to take it to the 4 corners of the world.
Together they combine to make us: invideo.
As we build invideo, we often remind ourselves that every great idea started the same way, as a tiny, flickering, impossible-to-ignore spark that someone just like us acted on. Surprisingly, there isn't a singular word or phrase for this magical moment when it all comes together. So we decided to give it one: ‘Your Power to Play’ or ‘YPP’.
If you're creating videos, growing your brand, telling your stories, building something, or improving the world through your unique lens - remember, this is Your Power to Play.
It's been a privilege to build tools for you, and as we continue, we imagine a world with fewer barriers, where there is freedom to create.
August 26 2025