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Pastel Color Palette

17 Pastel Color Palette Ideas Inspired By Nature For Your Next Design Project

Pastel colors have entered every industry you can think of – fashion, stationery, pharmaceutical, tourism, and many more.

Colors have the power to influence people’s preferences and eventually, their purchases.

Ever had a situation where you bought something just because you liked the color?

Or you preferred to delay your purchase because the color you wanted was not in stock?

Hundreds of studies have backed up the fact that colors have a strong influence on people’s preferences for brands, products or digital assets.

Color Palatte

Pastel colors have made a terrific comeback from the 80s due to two main factors –

  1. Today, the world is loaded with products, and the Internet is loaded with content. Pastels are associated with “Freshness” due to its luminosity, giving a much-needed break and relief to the customers.
  2. Pastels are easy on eyes and can be easily paired with other saturated colors making it much easier for the brands to have a unique color palette.

I have written a detailed guide on how and when to use Pastel colors for your brand.

For today, I have 17 pastel color palettes inspired by nature which you can use as inspiration for your next video project.

You will see that each palette has a pop color along with pastels. I love to use one bold, nicely saturated color along with pastel colors to make designs stand out.

Towards the end, I will also teach you how to use these color palettes in your InVideo video projects.

17 Pastel Color Palette Ideas That You Can Use In Your Next Video Project

1. Mystical Mountains: Pastel Blue Color Palette With A Pop Of Dark Blue

Mystical Mountains - Pastel Blue Color Palette

Copy these HEX codes for your project:

  • #B8E1FF
  • #5586BO
  • #011F82
  • #6D92DO
  • #CED1E6

Where to use this color palette?

Use this icy cool winter color palette for:

  • Travel videos
  • Winter sale
  • Baby products

2. Spring Show: Pastel Pink Color Palette With Pop Pink

Pastel Pink Color Palette

Copy these HEX codes for your project:

  • #AC5865
  • #CA877E
  • #E9C3BB
  • #C13346
  • #E98D9E

Where to use this color palette?

Use this fall color palette for:

  • Fashion products
  • Cosmetic ads
  • Wedding invites

3. Lotus In A Pond: Pastel Pink And Green Color Palette

Pastel Pink And Green Color Palette

Copy these HEX codes for your project:

  • #B12051
  • #F5FCFF
  • #88F9F9
  • #CBD4A9
  • #D5556A

Where to use this color palette?

Use this fall color palette for:

  • E-commerce website promotion
  • Luxury products ad
  • Natural products post

4. Periwinkle Paradise: Pastel Blue And Purple Color Palette With Dark Blue

Pastel Blue And Purple Color Palette

Copy these HEX codes for your project:

  • #D5BDD5
  • #BFABDC
  • #7EAFC8
  • #004698
  • #0280BD

Where to use this color palette?

Use this soft colors palette for:

  • Health and hygiene ads
  • Marriage invites
  • Baby shower invites

5. Himalayan Odyssey: Pastel Blue And Peach Color Palette With Dark Blue

Pastel Blue And Peach Color Palette

Copy these HEX codes for your project:

  • #FBB579
  • #EEDCCE
  • #03417F
  • #5883AD
  • #FEAFA2

Where to use this color palette?

Use this warm color palette for:

  • Website launch
  • Presentations
  • Gender reveal invite

6. Flowery Feist: Pastel Pink Color Palette With Purple

Pastel Pink Color Palette

Copy these HEX codes for your project:

  • #66428E
  • #06A9AE
  • #FEA6B6
  • #ECA6CA
  • #FFDCE3

Where to use this color palette?

Use this color palette for:

  • Real Estate
  • Food and Hospitality industry
  • Home decor shop

7. Musical Waves: Pastel Purple Color Palette With Shades Of Purple

Pastel Purple Color Palette

Copy these HEX codes for your project:

  • #FOD6FA
  • #838BED
  • #625DB9
  • #3B3DA1
  • #1A1A74

Where to use this color palette?

Use this color scheme for:

  • Jewelry ads
  • Invitations
  • Romantic events

8. In The Sky: Muted Pastel Color Palette With Muted Dark Blue

Muted Pastel Color Palette

Copy these HEX codes for your project:

  • #FOD6FA
  • #838BED
  • #625DB9
  • #3B3DA1
  • #1A1A74

Where to use this color palette?

Use this color scheme for:

  • Dessert ads
  • Travel videos
  • Tech services

9. Luxy Petals: Pastel Orange Color Palette With Dark Brown

Pastel Orange Color Palette

Copy these HEX codes for your project:

  • #FFEEDE
  • #371A16
  • #BE7A65
  • #E5C1A7
  • #A64C32

Where to use this color palette?

Use this 80s color palette for:

  • Skincare products
  • Grocery sale
  • Real estate videos

10. Playful Sky: Colorful Pastel Color Palette With Dark Blue

Colorful Pastel Color Palette With Dark Blue

Copy these HEX codes for your project:

  • #OB2559
  • #615C84
  • #FFD8B9
  • #F2ABB3
  • #B1CAE9

Where to use this color palette?

Use this pastel palette for:

  • Baby products
  • Easter
  • Hospital videos

11. Cool Corals: Sea Blue Pastel Color Palette With Muted Blue

Sea Blue Pastel Color Palette

Copy these HEX codes for your project:

  • #91B6D6
  • #7EEDF7
  • #52B9DF
  • #005990
  • #0A9A9A

Where to use this color palette?

Use this light colors palette for:

  • Website launch
  • Swimwear offers
  • Furniture ads

12. Beach Vibes: Pastel Blue And Green Color Palette

Pastel Blue And Green Color Palette

Copy these HEX codes for your project:

  • #6BC8EA
  • #A0FAEC
  • #2EACC2
  • #66D4CB
  • #C2FDF6

Where to use this color palette?

Use this beach color palette for:

  • Health and hygiene videos
  • Beach wear sale
  • Luxury jewelry products

13. Innocent Petals: Pastel Blue And Purple Color Palette With Crimson Red

Pastel Blue And Purple Color Palette

Copy these HEX codes for your project:

  • #A6B9FD
  • #633D69
  • #970535
  • #A685D0
  • #D8B3F1

Where to use this color palette?

Use this 80s color palette for:

  • Bakery shop videos
  • Marketing agency
  • Retro event invites

14. Electric Flower: Mixed Pastel Color Palette With Rose Red And Pop Yellow

Mixed Pastel Color Palette

Copy these HEX codes for your project:

  • #E9A4BC
  • #8DAEE0
  • #93E9EA
  • #FEE21E
  • #AO1B49

Where to use this color palette?

Use this summer color palette for:

  • Website launch
  • Fun events invite
  • Interior Decoration videos

15. Peaceful Park: Purple Pastel Color Palette With Green

Purple Pastel Color Palette

Copy these HEX codes for your project:

  • #125801
  • #F3D4FE
  • #9A84E8
  • #D2C5FB
  • #ECBAF2

Where to use this color palette?

Use this cool color palette for:

  •  Eco-friendly products ad
  • Agriculture-related videos
  • Educational videos

16. Up In The Clouds: Blue Pastel Color Palette With Dark Blue

Blue Pastel Color Palette

Copy these HEX codes for your project:

  • #213558
  • #D5DADB
  • #F3F5F4
  • #7FACD5
  • #7996C2

Where to use this color palette?

Use this pale color palette for:

  •  Formal invitation videos
  • Corporate events
  • Presentations

17. Purple Land: Pastel Lavender Color Palette With Dark Purple

Pastel Lavender Color Palette

Copy these HEX codes for your project:

  • #D698E6
  • #151A13
  • #C382F6
  • #572F6A
  • #B570B5

Where to use this color palette?

Use this dark color palette for:

  •  Art event invitation
  • Corporate videos
  • Music Concerts

I hope you found some inspiration in the above palettes. Now it’s time to put these gorgeous palettes to use. Let’s now see how you can copy the HEX codes in InVideo and use your personalized color palettes for all your video templates.

How To Change Color Palette In InVideo Templates

You can change the color palette of any video template that you choose to use.

Here’s how:

Step 1: Select your desired video template from a library of 1800+ templates.

InVideo - Video Template

 

Step 2: Find the “Change Project Colors” from the right panel and select the “Custom” button.

InVideo - Project Colors

 

Step 3: Change the HEX code by copy pasting the code you like or pick a color from the color bar. By doing this, you will be able to change the color palette of the entire video.

InVideo Color Palette

 

You can also change the color of the individual text element of a particular frame by clicking on the text and then selecting Edit > Text > Colors. Additionally, you can add drop shadow and change text box color here.

Color Palette

How To Change Brand Color Palette In InVideo

Step 1: Click on your profile icon and select “Brand Presets.”

For Blog 31

 

Step 2: Add desired HEX color code here or click on the color to pick from the color picker:

InVideo - Color Picker

Click on “Save” and your brand palette is ready to be used.

That’s all, it’s as easy as this to change your brand color palette or a particular template’s color palette in InVideo.

What are your favorite pastel colors? Comment the Hex codes to your favorite pastel colors to share with fellow readers.

Until next time, keep creating awesome videos

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