How do you use an AI agent to generate a shot list and visual treatment in seconds?

Feed the invideo agent a tight brief — brand, product, format, duration, references, and mood — and ask for a full visual treatment plus a structured shot list in one pass. Documented runs return a complete style plan and a 6-shot list in roughly 20 seconds, with shot number, duration, action, camera move, and on-screen text per row.

Open a project in the invideo agent (an agentic video creation tool that holds every model and your project context across generations) and paste a structured brief in the first message. The tighter your brief, the more proactive the output — "the sharper your brief is at the beginning, the more proactive and clear the agent is going to be on next steps."

What to put in the brief (the 6-line input that triggers a usable treatment + shot list):

1. Brand + product (one line: who it's for, what it sells, one differentiator)

2. Format + duration (platform, aspect ratio for your delivery, target seconds)

3. Tone and mood (3-5 words — "cinematic, restrained, warm")

4. References (attach 1-3: a reference ad, a film still, a competitor cut — the agent transcribes ad references and extracts camera language and pacing)

5. Must-haves and standing don'ts (CTA copy, required product beats; things to never generate — "no plastic-looking fabric, no generic AI faces")

6. Ask explicitly: "Generate a visual treatment AND a shot breakdown table — shot number, duration, description, camera move, super text — before any image generation."

What comes back, and how fast: in one documented brand-ad run the agent produced "a whole treatment with the full style plan and shot list for making our first ad" in roughly 20 seconds, and a 6-panel storyboard followed in under a minute. The shot breakdown lands as a structured table — shot number, duration, action, camera move, on-screen text — auto-distributed across the locations and garments in your brief. For a campaign-scale brief, one pass produced 10 shots across 5 sets (2 shots per set) with coverage balanced automatically and every catalogue item appearing at least once.

The treatment side: alongside the shot list, ask for the visual treatment organized under named headings — Visual Standard, Pacing & Camera, cut rate, camera style, on-screen text, energy, ending pattern. If you uploaded a reference ad, the agent extracts those rules from it directly: "it's understood the camera language and it's saved all of that information in context itself." That treatment then governs every downstream generation — you don't re-prompt style per shot.

Sharpen it with one follow-up — the editorial gap audit: after the first list lands, ask "what's missing for a proper editorial?" The agent surfaces shot categories a conventional brief omits — back shots, product still lifes, cropped body fragments, voyeur framing, empty atmospherics, duo compositions. This single follow-up is what turns a serviceable list into a usable one.

Lock before you generate: confirm the shot breakdown in chat before any image or video credits get spent. The five things that should be locked before production starts are hook, script, voiceover direction, shot breakdown, and duration. A "sitrep" prompt — "what's locked, what's open across cast, wardrobe, location, music?" — surfaces unresolved decisions so you don't burn generations on open questions.

If you don't have a brief yet: describe the idea in plain language and ask the invideo agent to research the brand first (it can scan your site, existing UGC, and competitor ads), then draft the treatment and shot list from what it found. Brands with existing guidelines should upload the deck instead — visual identity, tone, sample films — and skip the research step.

These steps get you from a one-message brief to a locked treatment and shot list in under a minute. What you put in the brief decides how much of that minute you'll spend iterating.

Watch some of these to see what works for you:

within literally 20 seconds, it's given me a whole treatment with the full style plan and shot list for making our first ad.

— invideo creative team, documented brand ad production