Rough cut
Give it your footage and it picks the best takes and removes the silences and the umms.
Open the editor
Instagram Video Editor
A professional Instagram video editor for you and your team, on any device. Drop in raw footage and get a first cut, with the silences gone, captions on, and the vertical frame. Change it on the timeline, and hand the grunt work to a crew of editing agents.
Trusted by teams at
From the first to the final cut, in one platform
Each one lands on the timeline as clips you can open and change.
Captions
Pick your captions style, fix any word it got wrong, and they stay in time as you cut.
Open the editor
Horizontal to vertical
Landscape footage becomes 9:16 with the subject held in frame on every shot. Drag the crop yourself where it lands wrong.
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Clean up the sound
Take out the background hum, bring the voice forward, and level it so nothing jumps in volume.
Open the editor
Swap the background
Remove the background behind you and put a location, a screenshot or a plain colour in its place. It stays put as you move.
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B-roll generator
Missing a shot? Describe it and invideo agent can find the relevant stock media or generate a new one that matches the colour and light of your footage, straight onto the timeline.
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Transitions
Pick a cut, whip, zoom or wipe from the library and drop it between two clips.
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Speed
Slow the moment down, speed up the boring part, or set two speed points and let the editor smooth the change between them.
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Get complete creative control with the reels editor
Every AI change is a clip
The rough cut, the captions, the reframe. Each one sits on the timeline as a normal edit. Open it, move it, undo it.
Split, reorder, speed, sync
Cut a clip in two, drag it somewhere else, change its speed, line it up to the beat with markers. Layers for footage, text, and sound.
Keyframes & layers
Animate a zoom, blur a face with a mask that follows it, stack text over a still. There when you need it, out of the way when you don't.
Create viral Instagram Reels with AI
Built on the timeline, layer by layer.
Mixed media
Cut yourself out of the footage, add hand-drawn scribbles and paper texture, and play it back at twelve frames a second. All made in the editor with no template.
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Boomerang
Loop a moment forward and back on the beat, with motion blur on the turn. Made in the editor in about an hour.
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Motion
Zoom in on the product, slide the text in or spin the logo. You can animate anything on any clip.
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Halftone
Add a dotted print texture over your footage, and stack it with a glow or a blur for a poster look.
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Agents and 200+ AI models, one timeline
Bring your whole creative process inside invideo, with the best image, video, audio, editing and language models on tap.
Seedance 2.5Seedance 2.0Kling 3.0MiniMax H3Runway Gen-4.5
Gemini Omni
Nano Banana ProNano Banana 2 LiteHappyHorse 1.0Seedream 5.0 Pro
FLUX.2 [max]
Eleven Labs
How to edit Instagram Reels
Hook, proof, variation, takeaway. Five steps from raw footage to a Reel people finish.
Drop in the footage and get the rough cut
Phone clips, camera files, screen recordings. The editor picks the takes and clears the silences, and everything lands on the timeline.
Cut the hook first
The scroll decision happens inside the first second and a half. Put the moment that earns the rest of the watch at the very front, before the product, before your name.
Keep the proof moving
Show the thing working in quick cuts. Trim every clip to the beat, and let the captions carry the words for everyone watching on mute.
Change what the eye sees
A zoom, a B-roll insert, a background swap, a speed change. Something new in the frame every few seconds, so nobody has a reason to leave.
Land the takeaway and export
One clear line to close, three or four seconds long. Then export sharp at 1080 by 1920, and branch a 4:5 for the feed from the same edit.
How invideo compares with CapCut and Adobe Express
Three free editors. CapCut is built around its own template library. Adobe Express is built around branded sets. invideo Editor is the simplest and fastest of the three for the Reel itself. A first cut from your footage, a real timeline to fix it on, and any template you find online as a reference.
invideo Editor | CapCut | Adobe Express | |
|---|---|---|---|
Basic editing | Trim, split, crop, reorder and speed on a multitrack timeline with layers and keyframes | Trim, split, crop, reorder, speed | Trim, split, crop, reorder, speed |
First cut | Drop in the footage and a first cut lands on your timeline. Every decision stays editable | Manual, or template-driven | Manual, or template-driven |
Captions | Auto captions land as editable text. Fix a word, restyle, retime | Auto subtitles with caption templates, capped at ten minutes per video on the free plan | Auto captions you can edit, style and move, no monthly cap |
Templates | Any template you find online. Add the video as a reference and start from its look | CapCut's own library. Strongest for trend-style Reels and effects | Adobe's own library. Strongest for clean, branded templates |
Music and audio | Voice, music and effects on separate tracks. Bring the music under the voice | Music syncing, sound effects, text to speech, voice tools | Your uploads plus Adobe Stock royalty-free music and sound effects |
Effects and motion | Transitions, motion on any clip, colour grading. Mixed Media and Boomerang were made in the editor with no template | Filters, transitions, animated effects, AI shortcuts. Many marked Pro | Simpler filters, transitions, animations and graphic overlays |
Footage you didn't shoot | Agents and 200+ AI models generate the missing shot onto the same timeline | Some AI tools on free credits. The full AI toolkit is Pro | Firefly generation on credits |
Vertical from horizontal | Reframe shot by shot with the subject held in frame. Drag the crop yourself where it lands wrong | Auto reframe | Resize per platform |
One edit, every size | Branch a 4:5, a 1:1 and a 16:9 from the 9:16. Each keeps its own pacing | Export, then re-edit per size | Resize for Reels, Stories and TikTok |
Devices | Browser, iOS and Android. One project on every device | Desktop and mobile apps | Browser and mobile app |
Watermark | None | None on standard exports. Pro templates add one | None on most exports |
Best fit | The fastest way to a finished Reel, with or without a template | Trend Reels built from CapCut's templates | Branded posts where the Reel is one of a matching set |
Pick CapCut when you want a CapCut template and nothing else. It's the fastest route to a look someone else designed.
Pick Adobe Express when the Reel is one of six assets going out that week and they all have to match.
Pick invideo Editor for the Reel itself. Drop in the footage and get the first cut. Found a template you like? Add it as a reference and start from its look. Then stack clips, text and effects on a real timeline, mix the sound, grade the colour, and branch a version per ratio. When the grunt work piles up, hand it to the agents and fix whatever they got wrong on the same timeline.
More ways to edit in invideo
From solo creatives to creative enterprises
Private & SecureSOC 2 & ISO AlignedGDPR Compliant
World-class investors stand behind invideo.
Backed by the firms behind Stripe, Spotify, Flipkart, and ByteDance.
Pricing
All paid plans include:
Access to 200+ image, video, audio, music models including Seedance 2.5, Veo 3.1, Kling 3.0, Nano banana pro & Elevenlabs music.
Access to top stock providers like iStock, Storyblocks & more.
Model & agent prices are subject to change.
On-demand credit top-ups available.
Instagram video editor FAQs
What is an Instagram video editor?
A tool for editing footage into the formats Instagram serves, mainly 9:16 Reels and Stories and the 4:5 or 1:1 feed post. invideo Editor is a free timeline editor in the browser and the app. It makes a first cut from your raw footage, adds captions, turns horizontal into vertical, and leaves every change on the timeline for you to adjust.
What is the best Instagram video editor?
InVideo. The AI takes a prompt or raw footage and builds a complete Reel in minutes. Text, transitions, audio, overlays — it all lives on a single timeline in the semantic editor, so nothing gets re-encoded or compressed between steps. Your export matches your source quality.
Is invideo Instagram Editor free?
Yes. The editor is completely free to use, in the browser and in the app.
Is there an Instagram video editor app, or does this run online?
Both. Edit in any browser with nothing to install, or in the invideo app on iOS and Android. It's the same project either way. Start on the desktop, open it on your phone, post.
Can I edit Reels on a PC?
Yes. Open the editor in any browser on a laptop or desktop and you get the whole timeline on a big screen, with keyboard shortcuts. The project syncs to the app, so a cut you start at the desk finishes on the phone.
Can I turn horizontal footage into a vertical Reel?
Yes. Reframe shot by shot with the subject held in frame, then drag the crop yourself on any shot the auto framing gets wrong. The reframe lives on the timeline, not in a baked export, so you can change it later.
How long should an Instagram Reel be?
Fifteen to thirty seconds, with about twenty as the sweet spot when the Reel is selling something. That leaves room for a hook in the first second and a half, a body that shows the thing, and three or four seconds to close. Go shorter for a single visual gag when you want reach. Go past thirty only when the product genuinely needs explaining.
Do I need to know how to edit?
No, and you lose nothing if you do. Drop in the footage and a first cut lands on your timeline. If you already edit, the same timeline gives you layers, keyframes, colour, and a mixer, and the agents stop being the ones doing the trimming.