Author
Sarika from invideo
Sarika is a writer and photographer who contributes regularly to invideo blogs. Her photography focuses on animal rights and welfare, and socio-economic and gender concerns. When she's not working, she is trekking in the Himalayas, reading existential philosophy, or cycling around the city.
How Important are Thumbnails, Description, and Tags on YouTube Videos?
Did you know that apart from titles for YouTube videos, your thumbnails are the next best thing to get the attention of your users? Many YouTubers spend hours perfecting their thumbnails as they would
Copywriting For Social Media in 2026: The Complete Guide
Copywriting is one of the most underrated skills in the marketing fraternity. While everyone believes that strategy is super important to make a sale, little do we realize the role of a good copy in g
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Once a place for entertaining videos, YouTube has now evolved into a competitive playing field for brands and creators alike. Over 2 billion people use YouTube today and over 500 hours of new content
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If we told you today that it is quintessential for a business, small or large, to have an email list even in this day and age, you would probably scoff at us. True, that there are so many platforms no
How To Generate Leads Via Social Media Marketing: Step-by-step guide
The only thing that is more relevant than the pandemic right now is the change in social media marketing trends. Social media marketing trends rarely stay static, it’s in their nature to keep changing
Marketing Strategy 2026 – The Only Guide You’ll Ever Need
When Heraclitus said, “change is the only constant”, he must’ve referred to our world in 2026 – an age where technological trends change by the week, consumer trends change by the day, and marketing t
What is Content Marketing: The Only Guide You Need to Succeed in 2026
90% of marketers that currently invest in content marketing expect to continue spending on the channel in 2026 and 66% expect to spend more. And video is at the forefront of content marketing, with 86
YouTube Equipment: The Only Guide You Will Ever Need to Create YouTube Videos
Creating gold-standard videos for YouTube is so much more than just hitting the record button. Whether you’re an absolute beginner who’s looking to get consistent at creating content or someone who’s
YouTube End Screens: The only guide you’ll ever need
When someone finishes watching a video on YouTube, they will either browse for something in Suggested Videos (right-sidebar) or go back to YouTube’s home screen – but what if you could keep them watch