Wondering if there is a secret recipe to please YouTube’s algorithm Gods? We did too. Turns out, it is not a one-off viral hit that gets you more views on YouTube, but a repetitive process that will ensure you get your audience’s attention every time you upload a video.
That’s exactly what we’re giving you in this article - a step-by-step process that will come to be the only solution you need to get more views on YouTube. We walk you through everything - right from brainstorming for your next YouTube video idea to amplifying it on social media (even if you don’t have a large following).
So without further adieu, let’s jump right in!
Plan of action
1. How to come up with the best YouTube video ideas?
2. How to title your videos to get YouTube views?
3. How to use thumbnails to get more views on Youtube?
4. How to increase YouTube views by writing an articulate description?
5. How to find the best YouTube tags for your videos?
6. How to get more views on YouTube for free - YouTube SEO
7. How to use YouTube analytics to increase your views?
8. How to repurpose and promote your videos to get more views on YouTube?
If you’re an individual creator who is looking to put more work out, here’s a simple process to help you narrow down what you should talk about. If you’re a business or brand, you can start from step 2 which is more centered around creating for an audience and their needs.
As an individual creator, you want your content to be discovered by the right audience. To do this, you need to be consistent in creating gold-standard content. In the YouTube game - consistency precedes quality – the more you keep creating content, the easier it is to find a niche and build a space of your own. This will also allow you to get a deeper understanding of your audience and their needs. However, the first step to that is having clarity on what you want to talk about.
So, what should you talk about?
The answer is simple - you should talk about something that you are passionate about and that you know very well or are extremely good at.
For example – if you’re passionate about food, there is a lot that you can share about it – like recipes, reviews, food experiments, etc - but imagine if you are also great at understanding cultures and cooking fusion food - this itself will set you apart from the regular cooking channels.
When you have something that fits both these requirements, you will never run out of things to talk about because you have always been invested in learning new things about it.
If you are a business, you need to think about creating content for an audience and in this step, we talk about how to identify and target your audience.
While you may already have an idea of who your audience is, when thinking about creating content for a platform like YouTube, you also need to understand what kind of content they are searching for, and how can you tie that back to your business?
One of the things that marketers are known to do is create a persona. Write down the persona of your audience and think about their problem statements like shown in the example below.
For an equipment business or dealer, the above persona would help them identify problem statements like ‘What camera should I buy?’ or ‘Video equipment for beginners’. These statements would allow them to flesh out content that caters to their audience, thus engaging them with value-adding information.
Not sure who your audience is yet? That’s okay. Start with creating something generic (like a basic cooking channel for example) and monitor how your audience is responding to it. Are some of your videos doing consistently better than the others? Is your audience interacting and engaging more with a particular video idea? Always remember - the key is to create more of what is working for you.
The more you target your videos to an audience that is looking for that content, the better your videos will perform on YouTube. Here are 2 ways to find out what your audience is looking for and create value-adding content for them.
YouTube’s auto-recommendation engine
Start with YouTube itself. The auto-recommended search bar on the platform will list down the most popular topics people are looking for around your subject matter or keyword. You have to pay attention to what kind of videos are ranking for them. For example, when you type ‘baking’ in the search box, you get the following popular results:
The more keywords you add, the more relevant your search intent becomes and that is the first step to derive video ideas.
Take it one step further and click on any one of the results to check the videos that have ranked for that search query.
YouTube also allows you to filter the results to show you the most recently posted videos, or sort them by view count, rating, and duration.
Three things that you should keep a note of when researching for video ideas on YouTube:
1- The keyword: One of the easiest things to notice is that most of the titles have similar words – like ‘cake without oven’. This is a keyword - we’ll dive deeper into keyword research in the next point.
2- What kind of content format is working the best for that topic? Are most of the videos listicles, explainer or is it in an interview format?
3- What is something that is missing in most of these videos? Is there a gap that you can fill in terms of content or production? We’ll talk about this in detail in the upcoming sections.
While YouTube doesn’t have its own keyword research tool, you can use third-party websites like Ahrefs which will help you find top-ranking keywords around a particular topic. This is a great way to get an insight into your audience’s search intent and identify their problem statements too.
It’s best to start by putting in the keyword/s you identified while searching for video ideas on YouTube’s auto-recommended search bar. Don’t forget to change the preference to YouTube as a platform, and hit search.
Ahrefs Keyword Explorer shows you global search volume for the keyword you put in and will also suggest similar keywords that match with your topic of interest.
If you want to stick to the keyword term you selected but are open to variation, choose ‘Phrase Match’/ ‘Having Same Terms’ options from the left-hand side menu.
There is a video on YouTube already made for every video topic that you can think of - but that shouldn’t deter you from creating your own. The bigger question however is what difference can your video make for your audience?
How do you find information gaps?
3 steps to identifying information gaps in top-ranking videos:
1- Consume the content yourself
It’s time to go back to the top ranking videos from our YouTube search. Choose the top 10 ranking videos and watch them to understand what they are serving their audience. You must make notes of details they could have missed out on or content they could have served better.
These are information gaps and they can come in all kinds, like -
- Not substantiating the content with enough examples
- Missing out on crucial details like pricing, incomplete information or lack of clarity
- The production of the video is of a very low quality, like unclear sound or low-res footage.
2- Go through comments
The comments section can prove to be a valuable resource of insights for anyone looking to understand their audience. Viewers often leave comments about what they liked and disliked, agreed and disagreed with, things they wished the video covered, and of course, what they loved about the video
This can act as a direct feedback mechanism for you to avoid making the same mistakes with your video and adding the information that was missed out on.
Let’s look at some of the comments from the top 3 videos that show up when we searched for ‘best cameras for beginners.
When you go through these comments, you realize that most of these videos have stuck to the top 3 brands – Sony, Nikon, Canon, whereas there are many other cameras from brands like Panasonic that should’ve also made the list.
Another observation is how amateur photographers are also looking for basic editing videos and other camera accessories. These insights have already given you ideas to create your next videos.
3- Talk to people
You can start a conversation in the comments section itself or reach out to people within your circle – especially those who are interested in what you’re talking about. You’ll get a lot of interesting inputs to add to your YouTube video ideas.
We’ve given you the foundational framework via steps 1-4, we’d urge you to run through these questions for your own content and come up with a basic set of YouTube videos ideas that are unique and are best suited for you.
If you’re still confused about coming up with your own video ideas, here’s a swipe file of tried and tested video ideas for your YouTube channel.
Should you set on a title before you even start scripting for your upcoming video?
Believe it or not, most successful YouTubers start with researching a title for their video before taking any other steps. Knowing what your audience is looking for allows you to create content that is needed, giving value to your viewers. ‘Search intent’ or what people type into the search bar on YouTube can spill insightful beans about what your audience is looking for.
It is important to keep the ‘search intent’ in mind when choosing a title for your YouTube video. This takes you one step closer to your video ranking on YouTube, thus making it more discoverable to your audience. Here’s how you can research the title and topic for your videos:
Just like you did for finding YouTube video ideas, it is important to research on YouTube for your title. If you have followed the steps above, you already have your keyword/s in place, and you know the top 10 videos that have ranked for this search.
Just to reiterate, let's take an example where we search for photography video ideas.
To analyze the search intent, pick any one of the keywords. Let’s take ‘photography hacks’ for example. You will get a more focused list of what users are searching for – like photography hacks for Instagram or photography hacks at home.
Now let’s take the search one more step further and take a look at the videos that have ranked for ‘photography hacks for Instagram’ on YouTube.
Do you notice that the first 3 results have the keywords ‘Instagram Photo Hacks’ in their title? This is because ‘Instagram photo hacks’ is a keyword and are most likely also a search intent.
The top videos also tell you the kind of content that most likely works for this search intent. In the case of our example of ‘photography hacks for Instagram’, listicles with quick steps is the best approach. However, if you’re searching for a video on how to create Instagram Reels, the search results will tell you that a step-by-step tutorial works best for these kinds of videos.
When you’re researching a title on YouTube, make sure to take note of such patterns. This will help you identify the keywords that you can add to your title and also help you choose the type of content you can create for your video.
Arriving At A Search-friendly Title
It’s important to know that YouTube is a search engine and it responds to keywords that are typed in the search bar. Your primary keyword solves one aspect of getting discovered but it is only when you creatively frame the title, that you will get viewers to click on it.
Here are 3 things we have noticed that are game-changing for YouTube titles:
- The sweet spot for YouTube titles is within 40-50 characters. While the YouTube title character limit is 100 characters, it is best to stay within 70 characters. This is because dots (...) indicating read more appear after 70 characters on the search results page.
- Adding a bracket to your YouTube titles can increase clicks. A study by HubSpot confirms a statistic that blog titles with brackets have 33% more clicks than those without.
- Having a number on your title also increases the chances of getting clicks - probably because people can quantify the value they will be receiving. These numbers can be the number of steps or hacks, the current year or the year the video is relevant to, or any other number that makes sense for your video.
For example, your title can be ‘10 creative Instagram photo hacks to try in 2021’ or ‘15 Instagram photo hacks for the perfect feed’.
Did you know that apart from titles for YouTube videos, your thumbnails are the next best thing to get the attention of your users? Many YouTubers spend hours perfecting their thumbnails as they would perfect their videos! The title and thumbnail need to work together as a team for you to win the click.
Let’s look at 5 things you can do to make click-worthy thumbnails:
1- Add a visual element
Having a visual element on your thumbnail will immediately catch your audience’s attention. For example, if you’re speaking about a product, say the iPhone 12 Pro - a picture of the device will immediately connect with the viewer.
Many creators on YouTube use their own stills to make their thumbnails more interesting. Having a human element, like someone looking into the camera or doing an activity gets a higher click-through rate than those that don’t. Make sure that the face on your thumbnail is interacting and engaging with your viewer, encouraging him to click on the video.
2- Use bright colours like blue, orange, yellow and green
When you use colours like red, black, grey and white for your YouTube thumbnails, they will blend with the background and not stand out. Using bright colours like pink, green, yellow, blue, orange and purple will make your thumbnails pop on YouTube's off-white backdrop. Here’s an example of 5 minute crafts' YouTube thumbnails.
3- Use words that your audience identifies with:
It is also crucial for your viewers to identify with your thumbnails. In the example above, Nick Nimmin often uses the word “YouTuber” or “YouTube” in his thumbnails because his audience identifies with it the most. It lets them know that this video has information that can add value to them.
Another example is photography-based channels that use the word “Professional Photographer” in their thumbnails. This is their way to directly call out to their community, i.e. people who are interested in learning to shoot and edit photographs professionally.
4- Don’t make your thumbnails text heavy
You don’t have to put your title on your thumbnail. In fact, keep text elements limited to 3-5 words. Make sure you use a font that is visible to your audience even on their mobile devices. Here are some examples from Backlinko’s YouTube channel of how simple the text on your thumbnails should be.
5- Always use hi-resolution images
We can’t emphasise this more - always use clear and hi-resolution images to create your thumbnails. Avoid blurry screenshots or old photographs for they will make your thumbnails dull.
To create quick and easy thumbnails without using complicated applications like Photoshop, you can use the YouTube thumbnail maker on TubeBuddy or VidiQ. Their thumbnail generators let you choose a still from the video or upload an image, to which you can add text, your logo, and other images.
Watch this video to learn how to make YouTube thumbnails with TubeBuddy.
BONUS: How to test your thumbnails even before you upload it on YouTube?
The main purpose of a thumbnail is to get your audience to click on the video. So when you create a thumbnail, it must be able to stand out on YouTube’s homepage, as compared to every other video thumbnail - irrespective of whether your audience is using dark or light mode. Wouldn’t it be great to see if your thumbnail works before you upload it on your YouTube video?
At InVideo, we have a hack that lets us test our thumbnails and make sure they fetch us clicks. Here’s how you can do it too.
Step 1: Take a screenshot of the YouTube homepage.
Step 2: Upload this screenshot to Canva.
Step 3: Everytime you make a thumbnail, place it on a video tile, on the screenshot, and then download the image (so you can view it in a larger format).
If your thumbnail stands out among other well-made thumbnails then you can be assured that it can get the job done. If not, you still have time to rework it and upload it to your YouTube video.
How to put thumbnails on YouTube videos?
Here’s a quick step-by-step guide to add thumbnails to your YouTube videos:
Step 1: Open YouTube Studio on the web and click on Content or tap on Menu on the mobile app.
Step 2: Select the video you want to edit the thumbnail for and tap Edit.
Step 3: Choose Edit thumbnail and then you can choose to either upload a custom thumbnail or pick one of three auto-generated thumbnails taken from video stills.
In the example above, an auto-generated thumbnail has been chosen. To change this, simply click on the three dots on the image and select ‘Change’. This will allow you to choose a custom thumbnail from your files.
Note: You can only add custom thumbnails if your YouTube account is verified. It is a simple 2-minute process and you can click here to get your YouTube account verified.
Step 4: Once you’re happy with your selection, confirm it by tapping on Select and then click Save.
What size are YouTube thumbnails?
It is best to make sure that your YouTube thumbnails are high in resolution because it is the first thing that attracts a browsing user.
Typically, it is best to have a resolution of 1280x720 and in the 16:9 aspect ratio. The file can be in the JPG, PNG, BMP or GIF format but can’t exceed more than 2MB in file size.
While a lot of people think that no one reads the description of a video on YouTube, it gives you a great space to share more with your audience. Over the years, marketers have creatively used this space to reach out and engage with their communities.
Let’s look at how you can make your description more interactive:
1- Have a strong intro
Your description should have a strong introduction of not more than 2-3 lines. The purpose of the introduction is to get the attention of your audience. It must also include your primary keyword within the first two sentences. This is because YouTube’s SEO will catch the keyword if it is placed at the beginning of your description, like in the example below.
The first few lines of your description also show on the search results, so make sure it is engaging enough for a user to click on your video.
2- Don’t shy away from writing a detailed outline of your video
After the strong introduction, you can write a detailed outline about your video - like what you’re covering in it and how it can add value to your audience. Make sure to include keywords in your description so YouTube can pick it up and understand what your video is about (that’s how you end up on the recommendations too!).
3- Adding links to your descriptions
One of the things YouTube recommends is adding links - to your social pages, websites, affiliate links etc. in your description. You can do this at the end of the video.
As businesses and creators on YouTube, this space is essential to have a conversation with your audience that can lead to an interaction in the comments section. Also, it is important to add links that can redirect your viewers to subscribe to your channel or find you on other platforms or allow your user to explore more relevant content on your channel.
How to put links in YouTube description?
It’s not complicated to add links to your YouTube descriptions. In fact, all you need to do is copy+paste your links on your description text. However, it is super important to understand that you must copy the entire link, including the ‘https://’ for it to be clickable.
You must also not pick up pasted links from other descriptions and add it to your new one. This is because YouTube may shorten the link (as you can see in the example ‘...’) and it will not be able to redirect if simply copy+pasted to another description.
If you’re adding a video link to another YouTube video, you can simply go to that YouTube video, click on the Share button and it will give you an option to copy a shortened link. This will also ensure that the person who clicks your link stays on YouTube and is internally redirected.
4- Adding timestamps for your video
Writing timestamps and bookmarks in the description lets your audience skip to the part that is most relevant to them (especially if your video is long and covers a bunch of little topics). These are called chapters on YouTube and it lets you break down your video into separate sections, each with an individual preview – making it most useful for long videos that have a lot of important information, and adding timestamps also helps with YouTube SEO.
How to add time links in YouTube descriptions?
Here’s a simple 3 steps guide to help you add timestamps to your YouTube description:
Step 1: Go to your YouTube channel and select the video you want to add timestamps to. When the video opens on the tab, click on Edit Video at the bottom right of the YouTube player.
Step 2: Once you’re in the edit tab - click on the description of the video to edit it. It is here that you will manually have to add in the time for where you want the audience to jump to in the video.
For example, if you want to give your audience an option to jump to the part of the video where you show them how to create a GIF file and it is at 2 minutes and 55 seconds, here is how you will write it.
‘How to create a GIF file: 2:55’
Note: You have to always write the timestamps from 00:00 onwards, else YouTube won’t recognize them as chapters and they will not be clickable.
Step 3: Once you’re done adding your time codes in the description, simply click on Save Changes at the top right corner of the screen and voila - your video description will now show timestamps.
Now, when you’re working on your description, remember to not be sloppy. Your description should not be a blob of words, instead, it should be a well-organized resource of information and call-to-actions.
Now that you have a search-friendly title, a catchy thumbnail, and an engaging description, let’s complete the video uploading process by making sure you add relevant tags – which are key in making sure your video gets discovered by the right audience.
The next most important and equally crucial part of uploading your video is adding relevant tags. Tags let people discover your content on YouTube. It is the best way to let search engines know what your content provides so it can match it to the viewer’s expectation.
As you know, YouTube does not have its own keyword search tool, but there are many third-party tools like VIDIQ, TubeBuddy, Ahrefs Keyword Explorer that can help you identify the right tags and keywords for your video. You can also make a note of relevant tags that you come across while searching for keywords to add to your title. Here’s how you can find the most relevant tags for your videos:
YouTube auto-recommends tags and phrases that are most relevant to your video. For example, if your video is about street photography, it will find you relevant tags after you put your primary keyword in – like 35mm photography, candid, street, etc.
Use Ahrefs Keyword Explorer To Find Tags With High Search Volume
Apart from YouTube’s auto-recommendations, you can also use third-party websites like Ahrefs Keyword Explorer to find relevant tags.
Check Tags Used On Trending Videos
With the chrome extension, you will be able to check insights and analytics on videos uploaded by other channels, which include tags that have been added to the video. This not only lets you pick out tags that helped their video rank but also reaches the right audience.
3 things to remember while adding tags for your YouTube video:
1- Your keyword (which is also used in the title) should be the first tag, followed by other relevant tags in the order of importance.
2- Tags 2-5 can be variations of the first keyword - for example, if your main keyword is YouTube SEO, your variation keywords will be SEO strategies for YouTube, YouTube SEO tips, etc., and tags 6-9 can be keywords that cover a more general topic, SEO, Digital Marketing, etc.
3- It’s absolutely crucial that you don’t add any tags that are not relevant to your video. Not only will you misguide the platform but also you won’t rank or get recommended for your search intent. It is also a healthy practise to not add more than 15 tags.
How to add hashtags above YouTube title?
Did you know you can now add hashtags above your YouTube videos title?
All you need to do is add them to your description (no specific placement required) but we prefer it be added either at the end or as a break between the description and links - so it doesn’t look out of place.
While you have optimized the title, thumbnail, and description to do their magic to get viewers to click on your video, you still need to amplify your video’s discoverability. Before we dive into the things you can do to amplify your video’s discoverability, let’s look at how YouTube’s algorithm works.
How Does YouTube’s Algorithm Work?
YouTube’s algorithm is simple - it wants to keep people on the platform for as long as they can- so any indicators that let them know about it will win. This means, average watch time, video completion rates, playlists, etc. are your biggest best.
In YouTube’s own words: Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those. Let’s look at some hacks you can do to amplify your video’s discoverability.
Make The Video Interactive
If your video just has a person talking about a product for 10-minutes, you know people are going to drop off immediately. There is indeed a science and strategy to write interactive YouTube video scripts.
Let’s talk about 3 things that you absolutely need to do when scripting your YouTube video:
1- Write a strong intro
The first 30 seconds of your video is where most people drop off. To keep them glued to the screen, make sure your intro is short and strong. You can use the AIDA principle to write an intro that will ensure that people continue watching your video. The principle states that your intro be divided into 4 sections-
Attention: The first statement has to catch your audience's attention and make them feel like they need to listen to this video. For example, “Did you know that video resumes have been around for a very long time and are a great way to get an edge over the competition?”
Interest: In the next line, you want to give your audience some interesting information to follow up with their attention. For example, “A well-made video resume can give you a chance to present yourself creatively and allow a hiring manager to assess your personality, thus giving you an opportunity to better represent yourself over traditional CVs.”
Desire: Now, you want to provide your audience with a desirable outcome that pulls them in to watch the rest of the video. For example, “But there’s a catch- an unprofessional video resume can adversely hinder your chances too and hence, the real question is how do you create one that makes recruiters stand up and take notice, even if you don’t know how to edit videos? ”
Action: With their interest peaked, it is time to encourage your audience to take action. For example, “In this video, we’ll cover everything you need to know about how to create pro video resumes + if you stick around till the end we will also share free templates you can use.”
2- Break down the video into sections
The body of the video is where you will be sharing all of the information with your audience. It is important to break it down into sections - like into a step-by-step process or add a number to each idea or new information. This makes it easier for your audience to consume the information and also quantify its benefits.
3- Don’t let your audience go away after the video
You want your audience to stay on the platform but more importantly you want them to stay on your channel or videos. So redirect them to another video or playlist that will interest them or get them to subscribe to your channel.
Watch this video where we deep dive into how to script your YouTube video.
Use Visual Cues To Make Your Video Engaging
Adding images, text graphics and pop-ups to your video can not only make it more visually vibrant but can also help you increase retention. This also helps in highlighting important information like numbers or dates and can turn around a flat and long video, into a more engaging and interactive watch.
You can also make your video engaging by shooting and adding B-rolls to it. Check out this video below to know more about adding b-rolls to your videos.
Don’t Take Time To Get To The Point
If your video does not tell your viewer what it is about in the first 30 seconds, you’re probably going to see a lot of drops. It is important to get to the point right away and not beat around the bush. While you can add a lot of examples and references, make sure it is about the main topic of the video and add value to the viewer.
For example, a lot of cooking channels also dive into where the recipe originated or how you can use alternatively available spices to get a similar flavour – it all pertains to the recipe and is helpful information. You will also notice that all of this secondary information is well spaced out after the main focus of the video has been established.
Adding Transcripts Or Closed Captions
When you add closed captions you are firstly broadening your audience by being viewer-friendly to people who are deaf or find it difficult to follow your accent because they are from a different nationality. Secondly, closed captions are crawlable by search engines thus giving you an SEO boost.
YouTube does have an option to generate automatic captions but they are not accurate. However, you can correct them or add your own. Check out the video below to learn how to add closed captions to your YouTube video.
Adding Cards and End Screens
Cards and end screens on YouTube can help increase viewer engagement and watch-time. They are in-built YouTube tools that help you communicate with your viewer when they are on the platform watching your video, regardless of whether you’re logged in or not.
Cards are used to redirect your viewer to other content on your channel or an associated channel, call-out to subscribe, or even conduct a poll. You can have up to 5 cards per video and there are a variety of card types like merchandise, fundraising, video, etc.
When a viewer taps on a video, all cards associated with the video appear on the right side of your desktop screen or below the player on mobile in portrait mode. Cards are known to best work when they are placed in tandem with your script or are relevant to the video. For example, if you are a travel blogger and wish to announce your new merchandise, it is good to use a card at that moment in the video, giving your viewer a direct call to action. YouTube cards are also timed, so if a viewer ignores the card, it will disappear after a few seconds. You can also use cards on your older videos to promote freshly uploaded content or redirect viewers to your website.
End screens on the other hand are used to direct viewers to more content on your channel by placing a clickable card at the end of your videos (usually the last 5-10 seconds) or redirect them to an external website where they can take the interaction forward. They help you increase your channel’s watch-time, are a great way to cash in on new subscribers and allow you to redirect traffic to your website. Here’s a video to show you how to make custom YouTube end screens using our online video editor.
End screens can be viewed on both the desktop and mobile and you can add up to four elements. You can direct viewers to another relevant video, a playlist, an associated channel, external websites and even call out for a subscription to your channel. You can also use YouTube’s analytics to understand how well your end screens are working and make edits to them as necessary.
If you want to learn more about YouTube end screens - what you can promote, how to create custom end screens and bulk add them to your YouTube videos - we recommend reading this article.
A playlist is a set of videos that are organized by topic or theme and show up in the videos section of YouTube. It makes it easier for businesses to club relevant content together for easy consumption and it also makes it easier for viewers to find the right content for them on new channels.
Playlists help keep your audience on YouTube for a longer time - hence pleasing the platform’s algorithm. A playlist can act as a magnet to pull in more viewers to subscribe to your channel.
For example, if you made a video about speed reading. When tagged alone, this will only show up as a result of its keyword. However, if it is clubbed in a playlist called ‘Productivity Hacks’ it will rank for multiple keywords and will give YouTube a better understanding of your video.
Encourage Conversations In The Comments Section
What is a better way to show YouTube that your audience is engaged than having them connect with you in the comments section?
If viewers are responding to the video with likes and comments, YouTube is more likely to promote it. While there is no figure to determine the optimum number of likes or comments, getting a lot of views and comments within the first few days of uploading can play an important role in getting a video ranked.
A lot of comments on your video lets YouTube know that your video is a popular choice and should be recommended to those looking for similar content. It also helps in engaging your current viewers so that they explore more videos on your channel.
Here’s a simple trick to increase engagement and keep the conversation going. When you receive a comment saying “great stuff. Really helpful!”, don’t reply with a simple thank you. ‘Thank you’ is a conversation killer. Instead, engage in a conversation with the viewer. You can ask him what was the most useful insight he got from the video or if he would like to recommend a topic for the next video. This keeps the conversation going and increases engagement and ranking.
Pinned Comments are another way to interact with your viewer. You can redirect them to another video on your channel or ask them a question to drive engagement.
Redirecting Traffic From Other Channels
YouTube will prioritize content that gets views from other channels onto its channel. When it sees traffic coming from your social media pages, website, or other channels on the internet, it adds credibility to the video and increases engagement.
Here’s how you can redirect traffic from other channels to YouTube:
If you’re familiar with how Google SEO works, you’ll know how backlinking can add to the credibility and value of your content. It works the same for YouTube. To increase backlinks and add to your amplifying efforts, make sure you post on multiple platforms which can include your website, blog, Reddit, Quora, and even guest posting on other blogs that your video can add value to. The more backlinks you are able to create, your SEO for YouTube will work better.
Promote On Social Media
You can leverage your community on social media to spread your content to like-minded people. There are many existing communities on social media sites like Facebook groups, Reddit, Twitter, and Instagram that fit your interests. Interacting with these communities regularly not only makes you an active member but also a reliable source who makes videos on topics that the community is interested in. Here’s an example of how we share YouTube videos we created with our Facebook community.
The trick here is to not simply spam content in the community. Take time to interact with other members of the community and wait for an opportunity to share your video. Also, remember that simply posting the link won’t get the video any attention. Make sure to write a simple 2-line description of why the fellow members should take interest in that video.
We’ll touch up how to repurpose your content and use it to promote your YouTube videos on social media in section 8.
Not everyone has 100K followers on Instagram or an engaged Facebook Page but that shouldn’t be a barrier for your video to reach the right audience. You can still promote your YouTube videos and increase your audience reach. Read this article where we elaborate on a plan of how to promote your YouTube videos if you don’t have an audience.
Nothing makes a YouTube channel grow faster than creating relevant and quality content for your audience. To do this, it is critical to pay attention to YouTube’s analytics and identify what content resonates with your audience. The insights you can pull from studying the watch-time, CTRs, and how many subscribers did you gain per video can help you understand what kind of content works, and what doesn’t.
How to see analytics on YouTube?
Step 3: Hover your mouse on the title and description of the video you want to check the analytics of - and then click on the second icon.
Step 4: You can now browse through the different metrics like reach and engagement and also compare it to other videos.
Top 5 YouTube analytics and what they tell you
YouTube has a wide range of analysis tools that can measure how well your video is performing. If you’re a beginner, it can be very overwhelming to see all these numbers - so we’ve made a list of the top 5 YouTube analytics you need to track.
Watch-time is exactly as it sounds - it is the amount of time spent by a viewer on your video. It is considered as YouTube’s key metric because the more the people consume your content (spend time watching it) it makes YouTube believe that your content has value and recommends it to other users on the platform who are searching for similar content.
2. Audience retention
The next thing you want to pay attention to is the Audience Retention metric. It tells you the percentage of viewers that have watched your video and at what point they dropped off. It is a great indication to understand what parts of your video are interesting and at what point did your audience lose interest and not find value. It is important to make a note of these and plan your content according to your audience’s needs and preferences.
The engagement on your YouTube video is measured by the interaction of your audience through likes, comments and shares. While likes and dislikes can give you an indication of what works and doesn’t work with your community, the comments have the real meat and will give you an insight into what resonates with your community. For more qualitative data, you can go through the comments on your YouTube video where you will get insights into the need-gaps of your audience and how you can create more value-adding content to help them.
4. Impressions-Click Through Rate
This metric measures your video’s ability to attract a click from the audience when they see it on YouTube’s homepage or recommended videos section. If your click-through-rate is high, it means your title and thumbnail have worked well to get your audience’s attention - apart from the topic also being interesting and search-friendly.
5. Traffic sources
It's important to know where your audience is coming from - where did they see your video or click on the link to be redirected. This metric tells you both, internal and external traffic sources. Internal sources are those on YouTube itself like the suggested videos or YouTube search features, whereas external sources include other social media platforms like Facebook and Twitter, and Google Search.
You can then compare and understand what channels are helping you reach more audiences and which ones are not. You can also plan your social media outreach accordingly - by pumping in more repurposed content on the platform that is showing growth results as well as trying new strategies with other traffic sources.
How to check YouTube analytics for other videos?
While you can manually have a basic understanding of another video’s analytics by checking their likes, comments and views - you will need an external, third-party application to dive in for deeper information.
You can use simple Chrome extensions like TubeBuddy to fetch this information for you. TubeBuddy calls this Videolytics and it lets you see the tags, reach and also how many times the video has been shared outside of YouTube, like on Facebook and Twitter.
Watch this video to understand how to use Videolytics on TubeBuddy to deep dive into another video’s analytics. This will help you understand what’s working for them, what you can do better and how they are successfully engaging with their community.
It takes a lot of hard work to create a great video. Why only limit it to posting it once on YouTube when you can create many more content pieces from it to share with a wider audience.
Imagine this: A single 10 minute YouTube video can produce at least 3 snackable videos, a promo, and a blog post, which can help you catch eyeballs across platforms and redirect them to the main video. You can also embed your video on your websites and share it as a guest post on other websites to drive traffic from those online communities.
One of the reasons creators and marketers find it difficult to repurpose their content is because of the paucity of time and lack of resources.
InVideo is an online video editing tool that is slowly becoming a favorite amongst marketers. With 4000+ templates, royalty-free stock footage, and music ready to use, stickers, and text plates, video creation is no longer a mammoth task.
Here are some content ideas to repurpose your YouTube video into easy to consume content pieces for social media:
Create Snackable Videos
Create simple and engaging snackable videos that are not only easy to consume but also give the viewer quick and actionable insights. You can also use these videos to peak the audience’s interest and redirect to watch the full video on YouTube.
Create Quote Videos
Choose an interesting quote from the video and turn it into an interactive quote video to share with your audience.
As a YouTuber, you need tools to be your allies so you can multitask and stay at the top of your game. With the expansion of the market on YouTube, many third-party tools have come forth to help creators maneuver day-to-day tasks like creating thumbnails, finding keywords, and studying analytics. We’ve listed down some of the best tools we know of that are used by popular creators in the industry to help you get started today. Read this list of the essential tools that every YouTuber must-have.
1. How do I increase YouTube views for free?
Growing on YouTube is a process and it doesn’t happen overnight. If you want to increase your YouTube views for free, you have to start from writing a search-friendly title, adding a custom thumbnail, engaging with your audience in the comments, using end screens and cards to interact. We show you how to do each of these steps and make it into a process in this article so you can increase your YouTube views for free on every video upload.
2. How do you get 1000 subscribers on YouTube fast?
Whether you’re just starting out on YouTube or you already have uploaded a few videos - it is important to make your videos search-friendly. YouTube SEO allows your video to get recommended and show up in the top results. Apart from this, you must also engage and interact with your audience in the comments, redirect them using end screens and cards - so that YouTube recognises you as a value-adding creator. We have listed down, step by step, how you can ace at YouTube SEO and create engaging content for your audience - start right at the top of the article so you don’t miss out on anything.
Wrapping up –
With these actionable insights, we hope we have answered the question of how to get more views on YouTube videos. One of the key things to grow on YouTube is to believe in yourself as you go through the process of creating a successful YouTube channel. Even with these hacks, you will not get more views on YouTube overnight. It is a process to engage and interact with the audience that finally culminates in building a successful community of subscribed viewers.
So before you start working on the groundwork for your channel to get more views on YouTube, know that with a keen understanding of your audience, the content you create, and determination, you will get there. We believe it.
If you found this article helpful and you’re serious about creating YouTube videos, here’s a list of 200 youtube video ideas we put together. We’ve also written about how to make YouTube videos and a guide to YouTube equipment.
Don’t forget to share this article with your friends or colleagues who are looking to get started with creating content on YouTube, and if you have any questions, drop them in the comments below.