Fashion brands are cropping up left, right, and center. So how do you ensure that yours stands out from the crowd? If you are thinking about running ads online, you’re on the right path. The fact that online fast-fashion retailer Shein invested $34 million in the U.S. in digital advertising in the United States alone tells you that running ads are one of the most effective ways to boost awareness and get more sales for your fashion brand.
But how do you get started with creating these ads? Don’t worry, we’ve got you covered. In this article, we’ll share the best clothing advertisement ideas to help you get started and if you stick around till the end, we will also share pro tips you need to consider before you go all out with your ad strategy. If you have a few ideas up your sleeve already, jump to this section to learn how you can turn them into stunning video ads using InVideo.
Here’s what we will cover in the article:
Without further ado, let’s dive in!
The simple answer is that ads help you reach your target audience where they spend most of their time — online. Clothing ads are a great way to engage with your audience and convert them into paying customers and boost awareness about your brand at the same time. Whether you are selling on Instagram shop, Facebook Marketplace, or just creating social media ads that redirect to your website, ads help you break through the noise and stand out.
Your clothing advertisement is the most perfect way:
- to create brand awareness
- throw light on particular products
- and grow your online audience at the same time
Now that you understand why you need to run ads for your clothing business, let’s take a dive into some of the best clothing advertisement ideas that can inspire you.
Creating clothing ads isn’t about throwing a bunch of concepts at the wall and seeing what sticks. Good ads start with great ideas and then coupled with a solid marketing plan, they can help you achieve your business goals. To that effect, here are some ideas to help your brand grow:
1. Create an unveiling video
One way to make your clothing brand look unique is by creating a product unveiling video when you’re about to launch something new. This is a great way to create awareness about new launches or collections. For example, check out this video featuring Hermes, the luxury brand, unveiling their new scarf collection.
The video takes you on a walk through the perfect Hermes Paris store, where each new design from the collection is viewed as a work of art. This ad manages to capture your attention due to the colors and the beautiful visuals in the video. While encouraging visitors to buy Hermes, it also engages them with the history and legacy of the brand, making it a memorable video to view!
To create your own unveiling video, you will first need to conceptualise it around your product. Pick elements from your collection, your brand ethos and start by creating a script that incorporates all these elements. It doesn’t have to be as elaborate as the Hermes ad of course. You simply need to build intrigue around your brand by giving a sneak peek of what is to come. Once your script is ready, go ahead and shoot whatever is required and supplement it with stock footage and music from InVideo’s library. Alternatively you can put all your clips together in a ready-to-use template like this one:
2. Create a product lookbook as a clothing ad
One of the simplest and most effective clothing advertisement ideas is to create a lookbook featuring your latest collection of trendy dresses. This will create awareness of your product and also create engagement with relevant users. For example, check out H&M’s video featuring their Spring Summer 2022 collection.
The video shows you their collection for SS’22 and what it stands for. There are various outfits at various different places, for work and play, mixed and matched to break barriers and stereotypes. It’s an effective way of showing what the brand stands for along with a lookbook of their latest collection. Create your own chic clothing lookbook promo ad with this stunning, ready to edit, boho ad video template.
3. Create ads promoting sales & discounts
One of the most effective clothing advertisement ideas is to promote your discounts and special offers through ads. You can share everything from new season launches, festive offers, and any other discounts through simple, effective ads across social media. For example, check out this super simple announcement bt Fabletics, an athleisure brand on Instagram stories.
The ad promotes a special discount for VIP members and invites users to click and buy their hit product (powerhouse leggings). This simple, effective ad shares the latest highlight about a product on discount and provides a link that users can click on to buy. You too can create a similar discount or sale announcement ad to promote special offers as a clothing ad. What’s more, you can go a step further and create a video clothing ad using InVideo’s easy-to-edit sale and discount templates.
Here’s an easy-breezy summer sale video ad template you can customize to create your own clothing ad.
4. Bring out the value of your product
Often, in a highly saturated market, a clothing brand can stand out by showing one unique piece from its catalog that will grab eyeballs. This is a simple and effective way to reach the target audience with the right message, offering them value and enticing them to buy the product. For example, check out this Levi’s ad featuring their regular taper jeans for men.
The video shows off a classic cut men’s jeans that is one of the most popular products from the clothing brand. It also effectively gives away a style tip and shares how the product can be comfortable and look great. Finally, we have the video showing us the look and feel of the product itself. This simple, but effective clothing ad manages to provide all the information that a prospective customer would need and has a high chance of a conversion.
One of the simpler clothing advertisement ideas, you can use this method to create super easy, quick, and short style guide videos of your own.
Go ahead and promote popular fashion trends along with your brand's contribution to these by customizing this colorful template!
5. Feature influencers in your ads
A super simple way to build credibility for your brand is by getting influencers or users to vouch for you. You can create a digital fashion magazine or even just a video featuring influencers and other users talking about your clothes. You can use this as a place to share the latest trends, styles, and offerings associated with your brand. This will also increase your brand’s reach and recall in the minds of prospective consumers.
For example, check out Net-A-Porter’s Swoon for Monsoon ad featuring videos clips of their products as well as bytes from influencers.
With this ad placed on their website, all returning customers were able to view this latest collection and buy it. A simple way of recommending a product to a customer, making them aware of what’s on offer and why they should buy, the Swoon for Monsoon ad hits the mark with their unique but simple strategy.
Create your own swoon-worthy clothing ad video featuring clips from influencers and users alike by editing and customizing this trending fashion template.
6. Create interactive ads to engage with consumers
You can play around with your ads on social media and invite your viewers, user, and more to contribute to your brand’s campaigns. This is a great way to grab attention related to any specific products you want to launch, or just to create brand awareness.
For example, look at this Instagram campaign by Marc Jacobs, inviting users to comment and interact with his post in order to get featured as the face of his fall-winter collection.
Inviting users to use the #castmemarc and responding to his post, Marc Jacobs manages to create intrigue, excitement and interact with his users at the same time.
You can invite users and viewers to similarly respond to your post with a comment and a specific hashtag. Alternatively, you can also create interactive stories that have clickable elements to create ads that grab attention. This is a simple but effective way to gamify your clothing ad and make it interactive and fun.
7. Create a carousel ad for Facebook and Instagram
A carousel allows you to show multiple images or videos in one ad. Users can scroll through the carousel and view several of your products at once. This is a great format to showcase various features of your product or services or to showcase multiple products your brand may have. You can even use a carousel ad to create a step-by-step guide or educate your viewers.
You can create a carousel ad on Facebook or Instagram using the Facebook ads manager. What’s even better is using Facebook Pixel to retarget your ads, exclusively on Facebook. In fact, using this feature, you can target users who have added items to their cart but have not purchased yet.
For example, check out this retargeted carousel ad that came up on my Instagram page because I had made a purchase from The Variety Club, which exclusively sells women’s clothing.
The copy says “Ready to checkout?” encouraging me to buy. You can also see the cost of all the products in the ad itself, with a “Shop Now” button. This makes the ad hyper-targeted and very effective.
Pro Tip: Want to create your own retargeted ads? Check out all about retargeting and remarketing using Facebook Pixel in this detailed guide.
8. Promote social causes your brand stands for as a clothing ad
While clothing ads are meant to feature clothes, you can also share relevant issues and causes that your brand is all about through these ads. You can talk about sustainable fashion, recycling, Green Earth policies, and more. This makes your brand more relatable and humane as well as gives you the right kind of exposure and builds a following for your brand amidst the hyper-conscious consumers of today. For example, check out this H&M video related to their “Close The Loop” campaign, featuring their focus on sustainable fashion.
The ad features various different models including plus-size model Tess Holliday and Muslim model Mariah Idrissi, throwing light on various cultures. It highlights themes like body positivity, sustainability, and famous tropes about fashion. This ad is a great study into building brand awareness and creating a unique identity for your clothing line.
Create your own clothing video ad championing sustainability by customizing this eco-friendly fashion video template from InVideo
9. Create an Instagram shop ad
The Instagram shop is a feature that allows retailers to directly sell their products on the platform. Similar to Facebook Marketplace, Instagram Shop, allows you to list a catalog of your products on your account. Customers can find your shop while browsing through Instagram. Your ads can also link to Instagram shop. This is a great way to get your products discovered and to increase brand awareness. It also helps with conversions as you can link your shop ads to your Instagram shop or website. For example, check out this T-Shirt ad by @thedad on Instagram.
It looks very much like an organic post and is quirky enough to make you stop scrolling. Once you do, it also invites you to click on the product and check out the t-shirts with the “View Products” CTA (call to action) button.
The ad also features a variety of products in the carousel, so even if you do not want to buy the first one, you might be interested in others. These ads can get your products higher visibility and provide more choices to consumers.
Go ahead and create one better, by making a quirky video ad featuring your product or clothing in a similar vein. Here’s a bunch of meme templates you can customize to create your own quirky video clothes ad!
10. Create a style-tutorial clothing ad
Make your clothing ad stand out by showing how a user can play around or best use your products. This not only creates brand awareness, it also allows users to visualize how your products look and to emotionally connect with these. For example, check out this video featuring how to knot your leather skirt with a belt.
The video simply shows a right way and wrong way to knot your skirt belt. It also encourages users to know more about the product while solving a problem they might have.
You can create your own super simple video featuring your products and how to best use them by customizing this stunning template from InVideo.
11. Show multiple variations of a product in your ad
Want to show the variety and availability of sizes, colors, or more for your clothing products? A simple way to do so is to feature all the different sizes or colors your product is available in as a video. This way, you can create awareness about your offerings. For example, check out this Pinterest ad by Adidas featuring their original iconic tracksuit in different colors.
This ad just shows an animated look at the tracksuit that changes its color, grabbing attention. It is also linked to Adidas’s webpage featuring these tracksuits. Simple and effective, this ad manages to inform users of its product catalog and invites them to click and buy.
When creating your own ads showcasing the variations in a single product, have all the information with you beforehand. Preferably click pictures of all the different variations so that you can stitch them together into a compelling video ad. Here’s a cute video template you can play with and customize to create your own product showcase ad.
With all those ideas in your kitty, let’s look at some of the things you need to keep in mind before you bring these clothing advertisement ideas to life.
If you are going to make your fashion brand successful, it’s super important to keep in mind the industry's best practices while running clothing advertisements. So here’s a list of things you need to look out for when getting inspired by and bringing clothing advertisement ideas to life.
Tip #1 - Create ads that evoke a strong emotion
While creating ads may seem a lot of mechanical work that requires number crunching, make sure to add an emotional component to your ads. You want people to click on these ads so first, you need to connect with them. Why would a prospective consumer click on your ad CTA or call to action? Here are a few suggestions on how you can make your ads more relatable to your users:
- Answer how your product can make your customers' lives easier
- Talk about how your product is changing the world
- Mention how your product is helping others in need
- Share how your product can make your customers' lives more fulfilling
For example, check out this Levi’s ad talking about sustainability, upcycling, recycling, and more, ending with a message that says “Buy better, wear longer.”
Tip #2 - Do a brand audit and find out what people are saying about you
A brand audit involves analyzing and studying your target audience to understand what they need from you. This basically mentions your media presence, your users' interests, behavior online, and more. Here's a 7-step guide on how you can perform a brand audit.
You also need to study how your users react to your posts on social media. You can respond to comments, answer queries and interact with users to know how they are receiving your products.
Tip #3 - Create more video ads
In 2022, social media video ad spending will grow by 20.1% to $24.35 billion. With really short attention spans, video is your ticket to grabbing and holding on to that attention we all so long for on social media as brands and advertisers. If you want your ad to stand out and make a mark, use video as your ad medium.
Pro Tip: You can create super stunning and scroll-stopping videos, effortlessly and super easily, with zero editing experience, using InVideo’s online video ad maker. Or check out the next section.
You may have seen professional-quality videos with beautifully done effects, text, and music on social media channels. The great news is that you can now create such stunning, scroll-stopping trailers & shorts for your videos using InVideo’s Ad Maker.
Here’s how you can create your own stunning clothing video ad:
Step 1: Go to the InVideo Ad Maker, here. Click the Make A Video button.
Step 2: Next, select the relevant aspect ratio you want your video to be in. We’re choosing the 9:16 ratio since we’re making a vertical video ad for Instagram and Facebook.
Step 3: You will now see the InVideo editor. You now have access to 5000+ templates on InVideo now. You can pick a template you want to work with from the options. You can also search for a more relevant template by typing keywords in the search bar and pressing enter. You can click different templates to expand and preview. Once selected, click on the Use This Template button to start editing.
Step 4: Edit the existing text, images, and color palette by selecting the corresponding option in the Layers menu on the right side of your screen, or clicking on the Canvas Color option on the top of your screen.
Step 5: Next, click on the Media icon on the left menu of your screen. Now click on the Upload Media button to import or upload your own photos or video to InVideo.
Step 6: To replace your video with the existing videos on the template, drag and drop your imported video from the media gallery on top of the video you want to replace. Now click the Replace button in the pop-up. Next, you’ll see a pop-up asking you to trim your video. Just click on the Trim Your Video To Fit Scene button. Next click Done.
Step 7: Click on the Logo icon in your workspace and then upload your logo to add it to your video ad.
Step 8: Add music by clicking on the Music icon in the menu on the left side of your screen.
- Next, search for the track of your choice by entering keywords in the search bar. You can also select a track from the various moods and genres displayed.
- Now click on the menu icon (3 dots) next to the music track of your choice.
- You will click Replace.
- A pop-up will ask you to confirm your edit. Click Yes and you’re done!
Step 9: Once you are finished editing, click on the Download & Share button on the right top corner of your screen. Next, select the resolution you want your video in and click Export.
Finally, click the Download button to download and save your video. You can also directly upload it to Instagram by clicking on the Instagram icon.
That’s how easy is it to edit a template and create your own Instagram video ad using InVideo. Check out this step-by-step tutorial on how to edit the 5000+ pre-made templates on InVideo to get even more clarity.
Creating effective clothing ads that convert to sales and sign-ups is all about recognising your brand voice and showing off your products. You can use the various clothing advertisement ideas we have shared to promote your clothing brand. But you’ll need to also focus on marketing strategy and social media chops for best results. Here’s a marketing strategy guide to help you along and if you want to create ads specifically for Instagram, here’s a list of Instagram ad ideas for you to sift through.
If you have any questions or want to continue the conversation, hop over to the InVideo community and learn from 25K other marketers and video creators just like you! Or check out InVideo’s YouTube channel to learn more video editing hacks and tricks!
And if you're looking to create super engaging videos for your brand, sign up for InVideo today!