Creating and running ads is imperative to growing your real estate business. But with so many real estate ads out there, you want to make yours stand out from the competition if you want to capture leads, convert clients, and scale your business.
But for your ads to be effective, you have to ensure you have great imagery, catchy headlines, and creatives that evoke a response from your target audience. It’s safe to say that all of this is easier said than done.
That is why we’ve gone ahead and done some of the legwork for you to come up with 23 creative examples of successful real estate ads that you can take inspiration from for your marketing strategy. The best part is that you can start re-creating some of the video ads from the list right away using InVideo’s real estate video maker.
So, let’s take a look at what all we’ll cover:
1. J.R. Heller: Breaking News Ad
2. The Real Estate Guy: Highlights the USP With A Testimonial
3. Jordan Bennett Real Estate: Engaging Long-Form Ad
4. ELP Real Estate: Animated Introduction Ad
5. Joe Manausa Real Estate: Testimonial From A Well-Known Figure In The Real Estate Market
1. W2U Real Estate: Highlights Historic Importance
2. Boffo Real Estate: Attention-Grabbing Opening Line
3. Kaylin Real Estate: Address Pain Points With Stories
4. Karen Hall: Humorous Take On Market Conditions
5. Bound Real Estate: Property Value Calculator
1. Trulia Agent Ad: 3-D Property Tour
2. Zillow Agent Ad: Video Walkthrough
3. Anyplace: Addresses The Current Demands
4. Veterans United: Lesser-Known Information With A Huge Impact
5. Prestige Home Buyers: Removes Doubts Right Away
1. Compass: Clever Placement
2. Realtor.Com: Attention-Grabbing Subway Ad
3. We Buy Ugly Houses: Ugly Ad That Catches Attention
4. Edina Realty: Cardboard-Themed Billboard Ads To Highlight Statistics
5. Smith Real Estate: Promotes Results
Let’s get started with video ads!
Digital videos have become key to an excellent real estate marketing strategy. The reason is simple—video ads are more engaging than static ads, and they give prospective buyers a more accurate picture of what they can expect, and they’re more likely to get higher engagement from viewers.
So, if you’re looking for creative real estate ad ideas to grow your business, videos should be your priority. And to that effect, here are some of the best real estate video ad examples to inspire your ad strategy.
This ad from J.R. Heller catches viewers’ attention immediately because of the “news channel” theme and the bold claims it makes. At its core, the ad is a simple slideshow with a news channel overlay, but it stops people from scrolling further because they’re used to paying attention to breaking news and headlines. Also, the claims of “no obligation and commission” and “selling a house in ANY condition” induce curiosity as realtors usually ensure that the property is in mint condition to get offers their way.
If you want to make this idea your own, InVideo’s real estate video maker has your back. All you’ve got to do is choose a template, add pictures of properties you’ve sold, and tweak the text to add your offer and claim. Then, download the video when you’re satisfied with the video edits.
The Real Estate Guy’s ad is one of the most creative real estate ads we’ve come across as it uses testimonials to advertise his Unique Selling Proposition (USP) and instantly boosts his credibility.
Prospects might have skipped Aaron’s ads if he told prospects that he doesn’t charge interest for repairs and gives cash upfront to repair properties. But when potential prospects hear the same from his customers, they’re inclined to trust him and be more open to hiring him for their real estate needs.
If you’d like to create a testimonial ad like Aaron, use this real estate testimonial template and add talking head videos of you and your clients. In case you want to trim your footage before adding it to the editor, you can also use the InVideo trimmer tool.
If you’re wondering whether lengthy video ads work at all today, look no further than this long-form ad by Jordan Bennett Real Estate.
They prove that long-form videos are best if you’re targeting a cold audience who isn’t familiar with your real estate services. These ads act as a mini-sales letter that gives prospects some background on your services and gives them an outline of what they’re signing up to. Jordan Bennett Real Estate nailed this ad on real estate market conditions by using transitions, charts, and highlights to break the information into bite-sized pieces.
To create an engaging long-form ad, you can use InVideo’s real estate market update template and add visual breakers like text slides, B-rolls, and transitions to create an insightful video that will build your brand awareness without causing an information overload.
Animated video ads are budget-friendly and get the message across as effectively as other types of video ads. Plus, they help break down complex topics like taxes, ethnic quota restrictions, and property laws into simple slides, so you should definitely use this idea if you’re considering making a creative real estate ad for your own business. And take a look at this one by ELP Real Estate, which has been beautifully executed:
The ad addresses the pain points and hesitations prospective clients might have and assures them that they’re at the right place by explaining how the company works using simple animation. Here’s an animated real estate template that you can use to create a similar ad without spending a lot of time or effort.
People buy from people they trust, and Joe Manausa has leveraged this concept to get more leads for his business by advertising a testimonial from Barbara Corcoran, founder of the famous Corcoran Real Estate group.
In this ad, Barbara explains the uncertainties of the market and how having a realtor like Joe helped her close a deal quickly. This helps build Joe’s credibility and reduces prospects' hesitancy against hiring him.
And to create credible ads like Joe, start by reaching out to influential people who you may have worked with. Build a rapport before you ask them to give you an endorsement. If you’re adding a text-based testimonial, use InVideo’s real estate testimonial template to create a professional-looking video that boosts your credibility and encourages people to reach out to you. And for more creative testimonial video ideas for your business, you can also check out this testimonial video ideas blog.
Now that you’ve seen some of the best real estate video ads, you can take inspiration from these real-life real estate ad examples to build your own video marketing strategy. Check out this blog for more ideas on the same, and let’s move on to other types of ad examples.
While video ads are essential to your real estate business, your social media marketing strategy isn’t complete unless you incorporate other types of ads in your arsenal – these include creatives, carousels, and images on various social media platforms.
However, your prospects are wary of ads, and their feed is filled with tons of promotional material, so here are a few creative real estate ads you can take inspiration from to make prospects take notice of your real estate services.
This W2U Real Estate ad immediately stands out from other ads as it highlights the lifestyle and possibility of owning a piece of history instead of simply talking about the price and the number of bedrooms the place has.
It also quashes objections that a prospect may have (if the place has a heritage overlay, the prospects must get a planning permit to work on the property), making it one of the most effective social media ads out there.
To make ads like W2U, research your customers’ needs and the property to find a unique theme that’ll make your ads stand out. You can then use stunning imagery or well-designed creatives to put forth your selling point.
Boffo Real Estate has added a twist to regular “Just Sold” ads by starting the ad with an attention-grabbing opening line which forces prospects to take notice and compels them to read the remaining ad.
And to create hooks that stop your prospects from scrolling, do some research to learn what prospects are searching for apart from real estate. Then, correlate this with your service and add power words to come up with a crisp and compelling hook. You can also use numbers in headlines to make prospects take notice of your ads.
Kaylin’s ad starts with a simple question that prospects will answer in the affirmative, so they get curious about the ad. Once it kicks in, the prospects are hit by a captivating story that addresses their internal dialog and concerns. This encourages them to take action and move further down the sales funnel.
In this example, Kaylin addresses the concerns of a couple with kids, so prospects with similar problems reach out to her for assistance.
All you’ve got to do to create ads like Kaylin is to look at why your past clients’ reached out to you and how you helped them buy or sell their dream. Then, once this is in place, craft a story that starts with introducing your clients, their problems, and how you helped solve them.
Pro Tip: You can also turn testimonials like these into compelling video stories as well. Don’t worry, you don’t have to go out and shoot videos – simply use pictures clients have shared with you, along with their reviews, and stitch them together using a template like this one from InVideo.
Karen's ad is short, straightforward, and humorous. It helps her create a strong impression in her prospects' minds and gets her more followers, which builds awareness of her services in the community. This is important even if the ad won't get her leads because agents must build personal relationships before doing business with prospects.
So, use memes or short and snappy quotes like Karen does in her ads to create an icebreaker that will get more engagement your way and kickstart a conversation with your prospects.
Bound Real Estate’s property calculator stands out from the regular house estimate ads as it eliminates the hassle of scheduling visits with agents to get accurate estimates for their prospects.
It's also a significant first step to people interested in their services and converting them into leads. So, if you're looking for great property tool ideas, you can get started with mortgage and tax calculators your prospects can use.
When it comes to making creative social media ads for real estate, the possibilities are endless, and you can check out this real estate social media marketing strategies article to start getting inquiries from social media. Now, let’s look at other web-based ads to see how they can be used creatively to get qualified leads.
Advertising listings on social media isn’t the only way to get leads. Google ads and real estate websites like Zillow and Trulia also help get targeted traffic and qualified leads your way. So, use these platforms with Facebook, YouTube, and Instagram to get more eyeballs on your listings. Here are a few ideas for making creative real estate ads ideas on these platforms to help you.
This property in Astoria, NY, offers 3-D Property Tours to help the prospect explore the property at their leisure and better understand the layout and amenities. As a result, it’s bound to get more views than listings with just images of the property.
To create a 3D tour video, you’ll need to use software like Matterport and editors like InVideo to turn it into a professional video. Once you’re in the editor, upload your 3D tour footage and use these real estate intro and outro templates to add an introduction and CTA.
If you want to learn how to create an advertisement on Trulia, take a look at this video:
If you can’t invest in a 3D tour, the next best option is to go for a video walkthrough. And that’s what this Zillow agent did. They added a video walkthrough to their property to elaborate on what life would be like after moving in while showing prospects around the property.
The mental imagery and the tour will entice more prospects to check out the property, so listings with walkthroughs get more inquiries than those without, even if the listing is advertised with a price drop.
And the best part is that creating video walkthroughs is very simple as you need nothing more than a phone to get it right. All you’ve got to do is shoot the video of the place, use InVideo’s video walkthrough template, add your footage, and change the text, and your video will be ready in minutes. And if you want to learn about what other marketing materials you can use for creating your real estate ads, check out this helpful blog.
Working From Home has become the norm, and Anyplace has leveraged this situation to boost the demand for their services by furnishing apartments with offices and highlighting them in their Google ads.
Since the offer is unique, relevant, and the need of the hour, it ranks first on Google and gets Anyplace highly-qualified leads. To create a relevant ad like Anyplace, keep yourself updated on changing market trends and preferences and tailor your message accordingly. For example, if you see that people prefer sustainable and green living spaces, you can highlight those features of your property in your Google ads.
Here’s a video explaining how you can set up Google Ads for your Real Estate Business:
Instead of targeting all home-buyers and including generic offerings and messages in their ads, Veterans United has crafted a message for a very niche audience.
Since the information provided in the ad is an eye-opener for veterans and the agency has showcased the number of 5-star reviews they got, they instantly get a credibility boost and get more people to click on their ads and convert.
To create click-worthy ads like Veterans United, choose your target audience, look for lesser-known information that can make a considerable difference to their life, and create an ad around it.
Selling a home comes with a list of doubts-prospects wonder if their houses will get sold quickly and if they can sell their house in the existing condition.
And Prestige Home Buyers does a great job of ensuring that their ad addresses these doubts right away, so prospects click on their ads and take the next step to sell their house.
To create an ad like Prestige, list out the most common questions your clients have asked you in the past and create ads that tell prospects how your business helps address these situations.
From the examples shown above, we can see that a listing ad needn’t be boring or salesy and can help build trust with just a few characters. Now, let’s take a look at some creative outdoor ads you can use for your real estate business.
Before social media became all the rage, real estate businesses relied on outdoor advertising to promote their brands and services. A lot of that has stood the test of time and still holds value today, which is why you should not discount outdoor ads when you’re thinking of your real estate marketing strategy.
Now, advertising your real estate business in quirky ways may not get you sales right away, but it does help create an impression and helps improve your brand recall. This way, when your prospects are ready to look for a new home or sell their existing one, you’ll be on the top of their mind. So, check out these cool ideas you can swipe to make creative real estate ads for your business.
Compass’ cleverly designed ads on charging ports send the perfect message to anyone who’s looking for eco-friendly homes. This ad works perfectly because of its placement at electric car charging stations. Since owners of electric cars are possibly already environmentally conscious, this will appeal to that area of their sensibility.
Realtor.com is known for keeping its listings fresh and updated. So, they’ve created an ad that looks like a train timing update and cleverly positioned it at a Subway station where many commuters are bound to notice them.
Most homes don’t get sold because they don’t appeal to prospects, but The Ugly Houses agency has created an ugly billboard ad with bright colors and minimal text to catch the attention of prospects who are worried that their house is too ugly to be sold.
Boxes are one of the first things that come to mind when we think of moving, and Edina Realty has used this to highlight the number of buyers they’ve helped in a year. This ad grabs the viewers’ attention and shows prospects they can trust them because 23,000 others have already benefited from their services.
This Smith Real Estate billboard ad is simple and effective enough to spur prospects to take action as it helps them visualize what the result would look like through a few words and a “Just Sold” sign.
If you want to create outdoor ads that make prospects remember your business, you’ve got to place your ads in spots that the people in your target audience frequent. Placement is critical for outdoor ads. You might have the most outstanding creativity, but it is not worth anything unless people see it. Keep in mind to check for text visibility, add contrasting, eye-catching visuals, and make sure the content is crisp and has a local context so it's memorable to passers-by.
Now that we’ve covered outdoor ads, there’s another category of offline ads that is just as important – those in print. Let’s take a look at some of them in the next section.
Contrary to popular belief, print ads are still effective in improving brand awareness for two reasons — a substantial percentage of the older population still trusts print over digital media, and secondly, people tend to pay more attention when reading printed material as opposed to digital material. This means prospects are more likely to read what you’ve got to say.
So, here are a few of the best examples of real estate print ads that you can use as inspiration:
This minimalist ad from Divine Desire published in print magazines is effective because it conveys that the prospect will experience the eco-friendly lifestyle and get the smart amenities using a simple Venn Diagram.
This Absolute real estate ad brochure absolutely nails the message of luxury as it equates it to the joy of unboxing a gift. The clutter-free design also draws prospects’ attention to the most critical part of the ad’s message and entices them to enquire more. So, this creative real estate ad is the perfect example of less is more as it conveys the message impactfully with just one visual and a few words.
For The’s print ad uses bold text and an eye-catching image of a pen signing a business deal to get viewers’ attention to their message. It also increases their curiosity by leaving them with a short message that encourages them to know more.
To create print ads that grab your prospect’s attention, it’s important to use an attention-grabbing headline and eye-catching visuals to draw the prospect’s attention. In addition, it helps if you can figure out beforehand the other ads alongside which yours is going to be placed — this can help you design creatives accordingly. You also want to focus on keeping the copy concise, outlining your USP, and adding a compelling CTA to get people to take action.
With that, we come to the end of our list of the best real estate ad examples.
We’ve discovered how creative real estate ads can create a strong impression and positively impact your business’ bottomline. But making catchy real estate ads is only a small part of effective real estate advertising. You’ve got to create an overall marketing strategy to get leads from paid and organic marketing.
And if you prefer learning via videos, you should definitely check out our YouTube channel, where we share daily video creation tips and tricks, the latest video trends and ideas, and help you make more money as a video creator.
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